Guidelines for Promotional Video Development and Review - Step-by-Step Requirements

Sep 11, 2026

Step-by-step guidance for creating, reviewing, posting, and distributing county promotional videos, including required branding, funding and non-discrimination statements, and mandated “And Justice for All” end-screen text or imagery. Covers intro/outro clip use for standalone videos, exceptions when embedding videos in recorded PowerPoint presentations, and required PowerPoint template options (standard and wide). Includes ADA accessibility checks, closed captioning requirements, and rules on copyrighted images and open-source media. Outlines a supervisor/advisor review process prior to posting and how to proceed if reviewers are unavailable.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages2

Reading Time1 min

AccessFree to download

Steps for Finalizing and Sharing Promotional Videos

Required Elements for All Promotional Videos

Additional Guidelines for Creating Online Content

Review Process

Guidelines for Promotional Video Development & Review Purpose: This document offers step-by-step instructions for creating, reviewing, posting, and distributing county promotional videos. Steps for Finalizing and Sharing Promotional Videos: Required Elements for All Promotional Videos: Branding: ● Videos: o For free-standing videos, program branding must be included at the beginning and end of each video ▪ Use this “intro clip” at the beginning ● CFHL, UC o Funding, non-discrimination statements, and “And Justice for All” text/image should be included at the end of the video ▪ Use this “outro clip” at the end ● CFHL, UC o English o Spanish o If videos are embedded into a recorded PowerPoint presentation, there is no need include the intro/outro clip. Required elements will be included in the PowerPoint template. ● PowerPoint Presentations: o For PowerPoint presentations, use these templates: ▪ CFHL, UC ● Standard ● Wide Additional Guidelines for Creating Online Content: ● Power Point Presentations: Use the Recording a PowerPoint Presentation document for a step-by- step guide to recording PowerPoint presentations with narration 1. Ensure the document includes appropriate CFHL, UC branding, funding, and non-discrimination statements. 2. Check the document for ADA Compliance. Refer to the CalFresh Healthy Living ADA Compliance Policy and Procedure Program Directive for more information. Page 1 of 2 Revised: 10/22/20 California's CalFresh Healthy Living, with funding from the United States Department of Agriculture’s Supplemental Nutrition Assistance Program – USDA SNAP, produced this material. These institutions are equal opportunity providers and employers. For important nutrition information, visit [www.CalFreshHealthyLiving.org](www.CalFreshHealthyLiving.org). DOCUMENT2 a. For Microsoft Office documents (Word, PowerPoint, Publisher, etc. ) use the Microsoft Accessibility Checker b. For PDF documents, use the Adobe Accessibility Checker. ** Note- if you convert a Microsoft document to a PDF, you will need to update accessibility in Adobe as well. CLOSED CAPTIONING: o Include closed captioning in all videos o For more information on adding closed captioning to YouTube videos, refer to the YouTube Uploading and Settings Guide Copyrighted Images: o Do not use any copyrighted images, music, etc. without express permission Refer to the Guidelines for Open Source Images and Music/Sound for more information • SNAP-Ed Materials o If the materials will be reproduced as is, nothing needs to be done. When changes or additions are made to the content or design of SNAP-Ed materials, or the name or logo of any organization or company is added to the document, the SNAP and USDA Logos must be removed REVIEW PROCESS 1. Use the Video Script as a template for the development of your video. 2. Once your promotional video is complete. Please have your Supervisor and Advisor review the video before posting or using as part of a presentation. 3. If Supervisor or Advisor are unavailable please contact the State Office.

FAQs

What branding and required statements must be included in promotional videos?

Standalone videos must include program branding at the beginning and the end. The end must include funding, non-discrimination statements, and “And Justice for All” text or image.

Do intro and outro clips apply when embedding a video in a recorded PowerPoint?

No. When videos are embedded into a recorded PowerPoint presentation, there is no need to include the intro/outro clips because required elements are handled in the PowerPoint template.

What accessibility and captioning requirements apply before posting?

Check the material for ADA compliance using the Microsoft Accessibility Checker for Office documents or the Adobe Accessibility Checker for PDFs, and include closed captioning in all videos.

Who reviews the completed promotional video before it is posted?

The supervisor and advisor must review the video before posting or using it in a presentation. If either is unavailable, contact the State Office.

Sep 11, 2026

Uploaded by Berry Peter