Growth Marketing Manager - Job Description - August 2024

Sep 14, 2026

Uploaded by Kurz

Synergy Learning seeks a Growth Marketing Manager to plan, execute, and measure multi-channel inbound and outbound campaigns that drive web traffic into qualified leads and closed-won sales. The role partners closely with the sales circle to ensure consistent brand messaging and lifecycle marketing across the full customer journey. Responsibilities include growth strategy, KPI definition and full-funnel dashboards, ABM and CRM segmentation, demand generation through SDR enablement, paid campaigns, website optimization, marketing operations and analytics, SEO and content distribution, plus performance enablement and continual process refinement.

LanguageEnglish

CategoryLetters

FormatPDF

Pages9

Reading Time3 min

AccessFree to download

Overview

Job Purpose

Responsibilities

Strategy & Collaboration

Growth Marketing Planning & Execution

Essential Criteria

Growth Marketing Manager Remote ﬁrst, flexible working.£30,000- £40,000 1Team is both who and what we are. It’s our diverse and inclusive team and the culture we create together. It’s a collaborative community committed to using the power of learning to help our customers reach their goals, inspiring each other to achieve extraordinary things together. Diverse though we are, 1Teamers share three key characteristics: we are driven to achieve excellence, we are committed to learning and sharing knowledge, and we stay open and curious, caring about each other, our customers, their learners and our communities. We are a remote-ﬁrst business with a fantastic collaborative Hub in Belfast's Titanic Quarter, which we use for our quarterly All Hands meetups and to work collaboratively together when desired. If our expertise, outstanding flexibility and 1Team Culture sound attractive to you, and you have the skills and experience to apply for this role, we would love for you to apply. Growth Marketing Manager Overview Synergy Learning is looking for a Growth Marketing Manager to plan, execute, and measure marketing campaigns that are designed to drive web traffic which converts into qualiﬁed leads and closed-won sales. This role is the engine of the marketing circle where collaboration is key. This role will work very closely with the sales circle to execute multi-channel, inbound and outbound campaigns that leverage our CRM and other software to drive customer acquisition. This person will also be a voice for marketing ensuring messaging and work is consistent and representative of our brand. A lifecycle marketing mindset is key, with a clear understanding of the full customer journey, ensuring marketing can optimise and automate customer touchpoints. The individual will reﬁne their process to maximise conversions, analyse results and test different solutions on the most effective strategies across paid campaigns, tracking the success of all full-funnel growth efforts. Job Purpose The key purpose of this role is to increase website and content traffic, generate qualiﬁed leads, and nurture leads through the customer journey. Working closely with our sales circle, you will ensure alignment on vision and execution of campaigns, advising on the best strategies to generate new business. Responsibilities Strategy & Collaboration: ● Growth Marketing Strategy: Set channel strategy and plan campaigns and their respective budgets to meet demand generation and revenue goals. ● Channel Ownership: Own channels to develop and execute campaigns, including Social Media Marketing, Email Marketing, ABM, SEM, CRM Marketing, Ops and Analytics. ● Cross-functional leader: Collaborate on growth strategy across the company, share funnel metrics regularly, be the key liaison between sales and marketing, and partner with our product and partnerships circles for growth and upselling opportunities. ● Grow and Develop: Actively participate in performance enablement through learning and development and achievement of performance goals, ensuring you flourish and meet your personal career aspirations. Growth Marketing Manager Responsibilities Growth Marketing Planning & Execution: ● Marketing Analytics: Deﬁne KPIs and create full-funnel dashboards to help us measure, optimise, and scale our marketing efforts. Report on performance to the Marketing & Communications Manager and SMT. ● Marketing to Sales Handoff: Deﬁne and enhance the handoff from demand generation to the sales circle and work closely with sales to drive qualiﬁed leads that convert to opportunities, ensuring marketing positively impacts each stage. ● ABM: Build a long-term ABM strategy in partnership with the full Marketing Circle, then segment and optimise CRM lists and lists from partner organisations, creating campaigns to reach our core audiences. ● Demand Generation and Sales Development: Know what’s required to turn demand into quality leads, thr

FAQs

What is the main purpose of the Growth Marketing Manager role?

Increase website and content traffic, generate qualified leads, and nurture leads through the customer journey in alignment with the sales circle.

Which marketing channels and activities will this role own?

Social media marketing, email marketing, ABM, SEM, CRM marketing, marketing operations, and analytics, plus website and landing page optimization and A/B testing.

What qualifications are required to apply?

UK or Republic of Ireland right to work, 3 years of growth marketing experience in a B2B tech company with demand generation and lifecycle marketing, remote-team experience, and knowledge across paid acquisition, lifecycle marketing, website CRO, marketing ops, and analytics.

Sep 14, 2026

Uploaded by Kurz