Fundraising - Version 1.0 - Revised 8/1/26

Sep 19, 2026

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Guidelines for producing approved fundraising designs for Iowa State student organizations. Covers when generic fundraising templates may be used, what requirements apply when creating custom designs, and rules for trademark, wordmark integrity, and mark usage on apparel versus non-apparel. Includes structure and verbiage restrictions, reproduction and permission requirements, and detailed primary and secondary color specifications with matching color values for consistent, compliant branding.

LanguageEnglish

CategoryForms

FormatPDF

Pages5

Reading Time2 min

AccessFree to download

Fundraising Overview

Verbiage Structure

Guidelines, Notices, and Color

Trademark Notice Overview

Primary Colors

Secondary Color

Athletics Marks

Usage Examples

Fundraising Version 1.0 – Revised 8/1/26 Fundraising Overview • Approved Generic Fundraising Templates are available to all recognized student organizations, regardless of recognition tier. • These templates provide an exception to the standard tier requirements for generic college-or department-based fundraising designs. When used as provided, the student organization’s name, descriptor, and “at Iowa State”affiliation line are not required. • Fundraising merchandise must be produced by an Iowa State-licensed vendor, receive approval before production, and is subject to the standard royalty rate. • Student organizations creating a custom fundraising design instead of using an approved template must follow the trademark requirements and mark restrictions for their recognition tier. Verbiage Structure • Student organizations may replace the example wording with the appropriate college or department name connected to their fundraiser. • The name may appear with or without “College of” or “Department of.” • The font may be changed but may not be confusingly similar to the official university wordmark or Athletics typography. • Wording must remain in the approved template arrangement, and graphic elements may not be added, removed, moved, or otherwise altered. Examples Veterinary Medicine College of Business Department of Animal Science Iowa State University Guidelines, Notices, and Color General Guidelines • Iowa State marks must be used exactly as provided and may not be altered in form, proportion, color, or overall appearance. Do not stretch, compress, crop, distort, reverse, recolor, or modify any mark. All details must remain clean, crisp, and clearly visible. • Iowa State marks may be incorporated into a larger design as long as the integrity of the mark is protected. University marks must remain clearly recognizable and may not be visually dominated, crowded, or obscured by other marks, graphics, or design elements. Trademark Notice Overview use when All marks appearing on apparel, including headwear and footwear, should use the ® notice. use when All marks appearing on non-apparel items should use the ™ notice. Verbiage that uses ® on apparel, but TM on non-apparel: Iowa State University ® Iowa State ® ISU ® Cyclones ® Verbiage that uses ™ on both apparel and non-apparel: State™ Cy™ Clone(s)™ Cyclone™ Reproduction of logos and wordmarks requires Iowa State University approval. Third-party marks may only be used with university trademarks when written permission is provided. Primary Colors PANTONE 186 C CMYK: 0, 100, 80, 5 RGB: 201, 18, 53 MADEIRA RAYON: 1484 UNIVERSITY CARDINAL HEX\# c91235 PANTONE 142 C CMYK: 0, 21, 77, 0 RGB: 241, 192, 82 MADEIRA RAYON: 1171 UNIVERSITY GOLD HEX\# f1c052 PANTONE 1815 C CMYK: 2, 97, 72, 52 RGB: 125, 39, 45 MADEIRA RAYON: 1374 CONTRAST CARDINAL HEX\# 7d272d Secondary Color Athletics Marks Primary Colors | | | | --- | --- | |
PANTONE 187 C CMYK: 0, 100, 74, 26
RGB: 166, 25, 50
MADEIRA RAYON: 1181
CYCLONE CARDINAL
HEX\# a61932 |
PANTONE 123 C CMYK: 0, 16, 89, 0
RGB: 255, 200, 54
MADEIRA RAYON: 1172
CYCLONE GOLD
HEX\# ffc836 | | | | |
PANTONE 202 C CMYK: 1, 98, 58, 44
RGB: 135, 40, 55
MADEIRA RAYON: 1374
ACCENT CARDINAL
HEX\# 872837 | | | | | Secondary Color Secondary Marks Punching Cy must be used with another identifying Iowa State trademark. Full-Color 1-Color Athletics Marks Usage Examples Product Applications Department of Agronomy Computer Science Iowa State University College of Engineering Graphic Design Veterinary Medicine Keep the college or department wording in the approved position relative to the trademark. Use ® notices on all apparel products. Use the name of your organization’s college or department.“College of” or “Department of”may be included or omitted. Use ™ notices on all non-a

FAQs

When can student organizations use approved generic fundraising templates?

Approved generic fundraising templates are available to all recognized student organizations. Using the templates as provided creates an exception so the organization name, descriptor, and the “at Iowa State” affiliation line are not required.

What are the requirements for fundraising merchandise production?

Fundraising merchandise must be produced by an Iowa State-licensed vendor. Approval is required before production, and merchandise is subject to the standard royalty rate.

How should trademark notices be used on apparel versus non-apparel items?

Marks on apparel (including headwear and footwear) should use the ® notice. Marks on non-apparel items should use the ™ notice, with example wording provided for mixed and consistent usage.

Sep 19, 2026

Upload by Rowan