Feasibility Study Template - Project Proposal

Sep 11, 2026

Uploaded by Paura

Feasibility Study Template for documenting an initiative from overview to execution planning. Includes a structured flow covering executive summary, product and service description, technology considerations, marketplace assessment, marketing strategy, organization and staffing, schedule, and financial projections, followed by findings and recommendations. The sample content uses Alan’s Best Chocolates (ABC) to illustrate a shift from brick-and-mortar sales to an online sales platform, highlighting market trends, technology upgrades, security requirements, and planned marketing actions.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages8

Reading Time3 min

AccessFree to download

1. EXECUTIVE SUMMARY

2. DESCRIPTION OF PRODUCTS AND SERVICES

3. TECHNOLOGY CONSIDERATIONS

4. PRODUCT/SERVICE MARKETPLACE

5. MARKETING STRATEGY

6. ORGANIZATION AND STAFFING

7. SCHEDULE

8. FINANCIAL PROJECTIONS

9. FINDINGS AND RECOMMENDATIONS

FEASIBILITY STUDY TEMPLATE This Feasibility Study Template is free for you to copy and use on your project and within your organization. We hope that you find this template useful and welcome your comments. Public distribution of this document is only permitted from the Project Management Docs official website at: [www.](www.ProjectManagementDocs.com)[P](www.ProjectManagementDocs.com)[roject](www.ProjectManagementDocs.com)[M](www.ProjectManagementDocs.com)[anagement](www.ProjectManagementDocs.com)[D](www.ProjectManagementDocs.com)[ocs.com](www.ProjectManagementDocs.com) FEASIBILITY STUDY COMPANY NAME STREET ADDRESS CITY, STATE ZIP CODE DATE TABLE OF CONTENTS 1. EXECUTIVE SUMMARY .......................................................................................................... 2 2. DESCRIPTION OF PRODUCTS AND SERVICES .......................................................................... 2 3. TECHNOLOGY CONSIDERATIONS........................................................................................... 2 4. PRODUCT/SERVICE MARKETPLACE....................................................................................... 3 5. MARKETING STRATEGY ........................................................................................................ 4 6. ORGANIZATION AND STAFFING ............................................................................................. 4 7. SCHEDULE............................................................................................................................. 5 8. FINANCIAL PROJECTIONS ...................................................................................................... 5 9. FINDINGS AND RECOMMENDATIONS ..................................................................................... 6 1. EXECUTIVE SUMMARY The executive summary provides an overview of the content contained in the feasibility study document. Many people write this section after the rest ofthe document is completed. This section is important in that it provides a higher level summary of the detail contained within the rest ofthe document. Alan’s Best Chocolates (ABC) is a leader in the sales of chocolates and confections throughout the United States. ABC’s products are sold from 50 stores throughout the country and maintain a reputation for superior taste and quality. While ABC’s sales have grown over the past 10 years, the rate of growth has slowed significantly. One key factor for this slowing growth rate is the shift in the marketplace to purchasing chocolates and confections online. While ABC maintains a web site, it is not capable of hosting an ecommerce platform for online sales. ABC’s sales occur only in its brick and mortar facilities and the company is losing potential customers to competitors who provide online sales. The chocolate and confections marketplace is healthy and shows a continued growth trajectory over the next five to ten years. ABC is in a position to capitalize on this online marketplace by leveraging existing technologies, industry best practices, and an aggressive marketing and sales campaign to ramp up the company’s growth projections for the foreseeable future. 2. DESCRIPTION OF PRODUCTS AND SERVICES This section provides a high level description of the products and/or services which are being considered as past of the feasibility study. The purpose of this section is to provide detailed descriptions of exactly what the organization is considering so this information can be applied to the following sections of the document. It is important that this description captures the most important aspects of the products and/or services that the organization is considering as well as how it may benefit customers and the organization. ABC is considering a move to create and provide an online platform from which to sell its existing product line. Until now ABC has only sold its products from its chai

FAQs

What sections are included in the feasibility study template?

The template contains nine sections: executive summary, product/service description, technology considerations, product/service marketplace, marketing strategy, organization and staffing, schedule, financial projections, and findings and recommendations.

Why is the executive summary often written after completing the rest of the document?

It provides a higher-level overview of the details in the feasibility study, so many people draft it after the document content is completed.

How does the example (Alan’s Best Chocolates) justify moving online?

The example explains that growth slowed as customers shifted to purchasing online, and ABC currently cannot host an ecommerce platform, so an online sales platform is expected to reach a wider market and support growth projections.

Sep 11, 2026

Uploaded by Paura