Evolving Dynamics: From Revenue Management to Revenue Strategy - The Study Guide for the Certified Revenue Management Executive (CRME) Certification - 3rd Edition - Handbook

Sep 11, 2026

Uploaded by Grenda

Evolving Dynamics: From Revenue Management to Revenue Strategy is a study guide supporting the Certified Revenue Management Executive (CRME) certification. Written by hotel professionals for hotel professionals, it focuses on revenue optimization across marketing, revenue management, distribution, and ownership. The guide emphasizes fundamentals, cross-disciplinary partnerships, and emerging elements shaping revenue strategy, while offering forward-looking digital marketing best practices for professionals seeking to improve employer ROI and hotel performance. Updated editions and member access are promoted for ongoing learning.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages185

Reading Time1 h 5 min

AccessFree to download

Introduction

Study guide for CRME certification

Revenue optimization focus

Key themes

Fundamentals and cross-disciplinary partnerships

Digital marketing best practices

Edition and access

3rd edition details

Member access and updates

A Special Benefit for HSMAI Members The more you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline. Written by hoteliers for hoteliers, these books are the study guides for the Certified Revenue Management Executive (CRME) certification and the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CRME and the CHDM and what they can bring to you and your organization. Normally $60 each for HSMAI members, please take advantage of the free access to these resources to upskill, re-skill, and stay skilled during this uncertain time. Taking a deep dive into the fundamentals, crossdisciplinary partnerships, and emerging elements impacting revenue optimization, this book is an indispensable handbook for all sales, marketing, and revenue optimization professionals. This book will help hoteliers —in disciplines as wide ranging as marketing, revenue management, distribution, and ownership —get and stay current on the most up-to-date and forward-looking information on digital marketing best practices. Watch for an updated 6th edition in Summer 2020! HSMAI is providing resources that will help hotel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and put crisis management techniques into play. Evolving Dynamics: From Revenue Management to Revenue Strategy THE STUDY GUIDE FOR THE CERTIFIED REVENUE MANAGEMENT EXECUTIVE (CRME) CERTIFICATION 3RD EDITION By Kathleen Cullen, CRME Published by: Publishing Partner: Evolving Dynamics: From Revenue Management to Revenue Strategy THE STUDY GUIDE FOR THE CERTIFIED REVENUE MANAGEMENT EXECUTIVE (CRME) CERTIFICATION 3RD EDITION By Kathleen Cullen, CRME Published by: Publishing Partner: © 2019 Hospitality Sales & Marketing Association International ALL RIGHTS RESERVED This publication may not be reproduced in whole or in part, without the express written permission of the publisher, except by a reviewer who may quote brief passages in a review; nor may any part of this special report be reproduced, stored in retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or other, without written permission of the publisher. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If expert assistance is required, the services of a competent professional person should be sought. Dear Hospitality Colleagues, As the global leader in hotel performance benchmarking, analyticsand insights, STR is proud to once again sponsor this resource. A true testament to the mission of HSMAI, the publication continues to cultivate knowledge, provide insight into the future of our business, and inspire revenue and marketing professionals worldwide. Like HSMAI, STR understands that the hospitality industry plays a vital role in the global economy. In March 2018, STR celebrated the 10th anniversary of its international entity, which was launched to enhance the capabilities of revenue professionals around the globe. Today, STR maintains the world’s largest hotel performance data sample, which comprises 63,000 hotels and 8.4 million hotel rooms in 180 countries. Throughout STR’s more than 30 years of service, we have been a collaborative partner in the evolution and success of the revenue optimization discipline through thought leadership, dedicated service and product development. Continuing in that tradition, we remain committed to our company’s foundation and legacy of providing the industry with confidential, accurate and actionable data and insights. On behalf of STR and its mo

FAQs

What certification does this study guide support?

It serves as the study guide for the Certified Revenue Management Executive (CRME) certification.

Who is the book written for and how is it positioned?

It is written by hoteliers for hoteliers, targeting sales, marketing, and revenue optimization professionals working in the hotel industry.

What main topics does the guide cover?

The guide focuses on revenue optimization fundamentals, cross-disciplinary partnerships, emerging elements affecting revenue strategy, and digital marketing best practices for hotels.

Sep 11, 2026

Uploaded by Grenda