ERRORS IN ENGLISH ADS AND FALLACIOUS TRENDS OF JOB ADVERTISEMENTS IN JAKARTA - Paper

Sep 10, 2026

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The article investigates errors in English job advertisements from Kompas newspapers and describes misleading trends surrounding English-language hiring ads. A descriptive qualitative methodology is used with randomly gathered data from Kompas job advertisements in 2008. Data are classified into errors caused by L1 interference and errors caused by insufficient grammatical knowledge. Results show inconsistencies in translating job titles due to L1 interference, while grammar errors fall into omission, addition, and substitution, including frequent inflectional endings and subject-verb agreement issues.

LanguageEnglish

CategoryGeneral

FormatPDF

Pages13

Reading Time5 min

AccessFree to download

ABSTRACT

Methodology

Findings

Grammar error categories

Misleading trends

ERRORS IN ENGLISH ADS AND FALLACIOUS TRENDS OF JOB ADVERTISEMENTS IN JAKARTA Masda Surti Simatupang; Yusniaty Galingling Faculty of Letters Universitas Kristen Indonesia Jakarta Jl. Mayjen Sutoyo 2, Cawang, Jakarta ABSTRACT Article investigated the errors found in job advertisements from Kompas newspapers and the fallacious trends. The methodology used in this paper was descriptive qualitative. Data were gathered randomly from job advertisements from Kompas in 2008. The data were analyzed through the following steps: first, the data were gathered and classified into errors from L1 interference, and errors from lack of grammatical knowledge. After causes of errors were explained, then the fallacious trends were described. Data showed the inconsistency of translating Job’s titles because of L1 interference. Errors due to lack of grammatical knowledge were classified into four categories of omission, addition, and substitution. From 44 data of omission and addition, the inflection (ending –sand-ed) mostly occured. There were 24 cases found from the errors of substitution regarding the class words, preposition, and agreement. Fallacious trends that Job’s ads written in English that were free from errors proved to be contrary to the fact. Keywords: job advertisement, English ads, fallacious trends, job advertisement. ABSTRAK Artikel menjelaskan penelitian tentang kesalahan yang ditemukan dalam iklan lowongan pekerjaan dari koran Kompas dan kesalahan pandangan mengenai lowongan pekerjaan berbahasa Inggris. Metodologi yang digunakan adalah deskriptif kualitatif. Data dianalisis melalui langkah berikut. Pertama data dikumpulkan dan dikelompokkan sesuai kesalahan karena pengaruh bahasa pertama dan kesalahan karena kurangnya pengetahuan tata bahasa. Sesudah kesalahan tersebut dijelaskan, kemudian kesalahan pandangan mengenai lowongan pekerjaan berbahasa Inggris dijabarkan. Data menunjukkan adanya kesalahan menerjemahkan nama pekerjaan. Kesalahankarena tata bahasa dibagi menjadi tiga yaitu pengurangan, penambahan, dan substitusi. Dari 44 data, kesalahan pengurangan dan penambahan yang terbanyak adalah infleksi (akhiran –s, dan –ed). Dari 24 data kesalahan substitusi, yang terbanyak adalah kesalahan kelas kata, preposisi, dankesesuaian antara subjek dan kata kerja. Dengan demikian terbukti bahwa lowongan pekerjaan berbahasa Inggris tidak lepas dari kesalahan. Kata kunci: iklan lowongan pekerjaan, iklan berbahasa Inggris, fallacious trends. Errors in English …. . (Masda Surti Simatupang; Yusniaty Galingling) 1 INTRODUCTION English as an international language has been widely used in almost all fields, including advertisements. Choices of using English rather than Indonesian indicate privilege, prestige, and mingles. Lie (Kompas, 2002) stated that English has become an elite language in some developing countries and it has a relationship with the social stratification in that community. Everything that sounds English is greatly fancied because it may leave a first-class impression. As Gunarwan (Kompas 2003), a sociolinguist, mentioned, to be in a high class society in the global world, Indonesian people must be able to speak English. Job advertisements in Indonesia are mostly written in English. As an example, from 350 job advertisements randomly taken from three editions of Kompas – local newspapers in Jakarta – 196 (56%) are written in English, 142 (41%) in Indonesian language (Bahasa) with English job titles, and only 12 (3%) purely in Indonesian. It shows that English is very popular in job ads in Kompas, the most reputable newspapers in Indonesia. English is one of important requirements to get good jobs, obtain better positions, and have higher income. English does not only mean that the applicants should be able to speak English, but it also indicates that the company which publishes the ads is respectable, reliable and reputable. Advertisement is a public notice or announcement, usually paid for, as of th

FAQs

What is the main focus of the study?

The study focuses on identifying errors in English job advertisements in Kompas and explaining misleading trends related to these English ads.

How was the data collected and analyzed?

Data were gathered randomly from Kompas job advertisements in 2008 and analyzed descriptively qualitative by classifying errors into L1 interference and insufficient grammatical knowledge.

What kinds of grammar errors were found?

Grammar errors were categorized into omission, addition, and substitution, with omission/addition most often involving inflection endings such as -s and -ed.

Sep 10, 2026

Upload by Mabel