Economic Development Committee Meeting - April 26, 2016 - Snapchat Project and Digital Marketing

Sep 11, 2026

Uploaded by Adam

Minutes from the Economic Development Committee meeting held Tuesday, April 26, 2016 at 4:30 p.m. in City Council Chambers. The agenda covers approval of committee business, review of a Snapchat promotional template idea, and discussion of a one-year digital marketing proposal using short video ads on a YouTube channel and major social platforms. The committee also reviews a “shark tank” grant process, receives updates from Kent’s memo, sets the next meeting date, and records administrative announcements before adjournment.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages2

Reading Time1 min

AccessFree to download

Meeting Minutes

Agenda Approval and Updates

Snapchat Promotional Templates

Digital Advertising Proposal

“Shark Tank” Grant Status

Upcoming Meetings and Follow-ups

Economic Development Committee Tuesday, April 26, 2016 – 4:30 p.m. - City Council Chambers Members present: Morack, O’Connell, Steinhorst, Tate, Faucher, Shaw, Asman, and Bishop. Johnson excused. Schirpke absent. Also present: Mayor Henke, Administrator Hager, Olivia Steingraber and Paris Trumbower. 1. The meeting was called to order by Chairman Morack at 4:30 p.m. Steinhorst/Schirpketo adopt the agenda. Carried unanimously. 2. The Committee reviewed the status of the Snapchat project. Olivia Steingraber was present along with Paris Trumbower. Olivia presented a summary of what Snapchat is and how the template she and Paris are proposing will be utilized. Paris had prepared four example templates that can be put up on Snapchat. The Committee selected the first proposed template. This template is based on the theory that “less is more.” The Committee also liked a template that focuses on the City taking on the temporary name of New Dublin during Saint Patrick’s Day. Everyone agreed that it would be a great idea to promote the City during the Saint Patrick’s Day celebrations here in the City utilizing a New Dublin themed Snapchat template. Olivia will follow up with Missy Kempen the City’s Information Technology representative to get the template set up for the City on Snapchat. 3. Last month, Bill Zeinert from the firm My Marketing Director from Clintonville made a presentation to the Committee to market the City for economic development proposes utilizing a digital format. In Bill’s absence, he submitted a general proposal for the Committee to consider. The Committee agreed with Bill’s proposal that we need to tell our story to a targeted market utilizing several two to three minute videos. One of the beauties of working with a digital marketing effort is that the results of your efforts can be tracked. It was suggested that we consider implementing a one-year digital marketing effort and monitor our results and consider how we are progressing at a minimum on a quarterly basis. If there needs to be a change in our approach, we can do so upon review of our marketing results. Bill’s specific proposal was to prepare a digital advertising program utilizing four short videos featuring New London’s quality of life and industry. These videos would be posted to a custom YouTube Channel for use with social media platforms and websites for the City, Chamber and other pro New London digital platforms. These videos would be placed on Facebook, Google, and YouTube to generate views within targeted markets. This process would share the story of New London’s unique culture via social media and raise awareness of the City among targeted potential residents, employees, and businesses decision makers. This process would be tracked and measured to gauge our success. Production of the four videos would run $2,950 and the seven months of monthly media placement would be $1,150 monthly for a total expenditure of $19,850 . It was noted that measuring our success will be very important to include in a contract with Bill for his services. It was also very important to work with Bill to select the appropriate targeted markets. A motion was made to recommend to City Council that the City authorize Administrator Hager to negotiate a contract with the firm My Marketing Director for a digital economic development marketing effort at a total cost of $19,850 . Motion passed unanimously. 4. The status of the “shark tank” project was reviewed. Kitty Johnson was not able to attend the Committee meeting but had sent a memo and an email outlining the proposed undertaking. The Committee agreed that this was a valuable project to followup with. In short, this is a grant process where businesses that have been in operation for two or more years can apply for assistance to expand their sales. The successful applicant would get twelve months of assistance including marketing analysis, accounting assistance, financial planning and legal assistance. The

FAQs

What promotional activity did the committee review for Snapchat?

The committee reviewed a proposed Snapchat project using example templates. It selected a first template based on “less is more” and also supported a Saint Patrick’s Day themed idea promoting the City as “New Dublin.”

What was proposed for the City’s digital marketing effort?

The proposal called for a one-year digital marketing program using four short videos highlighting New London’s quality of life and industry, posted via a custom YouTube channel and shared on Facebook, Google, and YouTube to reach targeted markets.

How does the committee describe the “shark tank” grant process?

It is a grant process for businesses operating for two or more years seeking assistance to expand sales. Successful applicants would receive twelve months of support including marketing analysis, accounting assistance, financial planning, and legal assistance.

Sep 11, 2026

Uploaded by Adam