Digital Product Launch Calendar - Posting cadence: 3x per week - 2 weeks before launch → 2 weeks after launch

Sep 24, 2026

Upload by OmBimo

Digital Product Launch Calendar outlines a structured two-week pre-launch plan, a launch week execution framework, and a two-week post-launch follow-up cadence. It specifies posting frequency (3x per week) and a clear timeline from two weeks before launch to two weeks after. Each day’s content theme is mapped to high-converting stages: teaser, problem awareness, behind-the-scenes, educational transformation, social proof, objection busters, launch announcement, demos, urgency posts, customer wins, ongoing value, and final last-chance reminders.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages4

Reading Time2 min

AccessFree to download

Two Weeks Before Launch (Build Anticipation)

Week-2

Week-1

Launch Week (Go Big and Drive Sales)

Launch Week!

Two Weeks After Launch (Sustain and Remind)

Week +1

Digital Product Launch Calendar SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY POST-LAUNCH W E E K LAUNCH W E E K ! 1 W E E K TO LAUNCH 2 W E E KS TO LAUNCH PROBLEM AWARENESS EARLY FEEDBACK / SOCIAL PROOF TEASER / COMING SOON DEMO / WALK THROUGH TRANSFORMATION / EDUCATIONAL TIP LAUNCH ANNOUNCEMENT CUSTOMER WIN / USE CASE VALUE / EDUCATIONAL CONTENT BEHIND THE SCENES FAQ / OBJECTION BUSTER URGENCY ( BONUS , DEADLINE , SCARCITY) FINAL CALL / LAST CHANCE Digital Product Launch Calendar Posting cadence: 3x per week Timeline: 2 weeks before launch → 2 weeks after launch TWO WEEKS BEFORE LAUNCH ( BUILD ANTICIPATION ) Goal: Warm up your audience, tease the product, and start the conversation. Week-2 POST 1: TEASER / COMING SOON ( TEMPLATE) Format: Reel or carousel Prompt: Drop a hint without giving everything away. Caption starter: “Something I’ve been working on is almost ready to share with you 􀀯…” POST 2: PROBLEM AWARENESS ( TEMPLATE) Format: Carousel or Reel with text overlays Prompt: List the 3–5 struggles your audience faces that your product solves. Caption starter: “If you’ve ever struggled with [ pain point], you’re not alone. That’s exactly why I created [ product name] .” POST 3: BEHIND THE SCENES Format: Reel, photo dump, or carousel Prompt: Show your product in progress (screenshot, workspace, notebook sketches, sneak peek) . Caption starter: “Here’s a little peek into what’s been going on behind the scenes…” Week-1 POST 4: TRANSFORMATION / EDUCATIONAL TIP Format: Quick Reel or graphic Prompt: Share one actionable tip that ties into your product’s main benefit. Caption starter: “Here’s a quick way to [achieve X result]—and I’ll be showing you even more in [ product name] .” POST 5: EARLY FEEDBACK OR SOCIAL PROOF ( TEMPLATE) Format: Testimonial graphic, screen recording of a DM, or mock review. Prompt: Share a win from beta testers, or even your own result from the product. Caption starter: “Here’s what [ name/you] had to say about trying [ product name] early…” POST 6: FAQ / OBJECTION BUSTER Format: Q&A carousel or Reel Prompt: Pick one common hesitation (“I don’t have time,” “I’m not advanced enough,” etc.) and answer it directly. Caption starter: “One of the biggest questions I’ve gotten about [ product name] is…” Launch Week! LAUNCH WEEK: GO BIG AND DRIVE SALES! Goal: Maximize visibility, build urgency, and make it easy to buy. POST 7: LAUNCH ANNOUNCEMENT ( TEMPLATE) Format: Big reveal carousel, reel, or bold graphic Prompt: Announce your product, share who it’s for, and include a direct CTA ( link in bio, shop now) . Caption starter: “It’s here! [ Product name] is officially live 􀃇 Here’s what’s inside + how it will help” you… POST 8: DEMO / WALKTHROUGH Format: Screen recording, reel tutorial, or carousel tour Prompt: Show exactly what buyers get (swipe through modules, flipbook style demo, or show inside the product) . Caption starter: “Want a sneak peek inside [ product name]? Here’s what you’ll get when you join.” POST 9: URGENCY POST (BONUS, DEADLINE, SCARCITY) Format: Countdown graphic, reel with timer, or carousel Prompt: Highlight a limited-time bonus, pricing increase, or launch window. Caption starter: “⏰ Don’t wait—this bonus / pricing ends [date/time] . Here’s what you’ll miss if you don’t grab it now…” Week +1 POST-LAUNCH WEEK: SUSTAIN AND REMIND Goal: Keep the hype up, share wins, and drive more sales. POST 10: CUSTOMER WIN / USE CASE ( TEMPLATE) Format: Testimonial graphic, case study reel, or carousel Prompt: Share an early result, customer story, or even how you personally use the product. Caption starter: “Just one week in and look what [customer/you] has already achieved with [ product name]…” POST 11: VALUE / EDUCATIONAL CONTENT ( TEMPLATE) Format: Quick tip reel or carousel Prompt: Teach something that aligns with your product so peopl

FAQs

What is the posting cadence and overall timeline for this launch calendar?

The schedule posts 3 times per week, running from 2 weeks before launch through 2 weeks after launch.

What content themes are used in the two weeks before launch?

It covers teaser/coming soon, problem awareness, behind-the-scenes, transformation/educational tips, and early feedback or social proof.

How does the calendar drive urgency during launch week and after launch?

It includes a launch announcement, a demo/walkthrough, an urgency post with bonus/deadline/scarcity, and then post-launch reminders featuring customer wins, value content, and a final last-chance closing.

Sep 24, 2026

Upload by OmBimo