Digital Presence Improvement Guide - Practical Steps to Strengthen Your Business’s Online Growth

Sep 12, 2026

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Digital Presence Improvement Guide provides DBBIA businesses with a research-driven framework to plan, launch, and optimize a stronger online presence. It walks through defining a personalized digital strategy, assessing current assets using SWOT, and identifying a target market with clear demographics. It then covers setting marketing objectives with KPIs, creating and executing strategy, selecting platforms, and applying actionable tactics across eCommerce, SEO, and paid ads. It also includes social media best practices, free resources, glossary, references, and vendor listings.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages69

Reading Time24 min

AccessFree to download

How to build eCommerce for your Business

Define a Personalized Digital Strategy

Assess Current Assets

Identify Target Market

Determine Marketing Objectives (KPIs)

Creating and Executing Strategy

Choosing the Right Platform

SEO: What is it and How to use it

How to Buy Ad Space

Google Ad Buy

Facebook

Instagram

Youtube

Best Practices

Best Times to Post

Rule of Three

Principles of Posting

Updating your Google My Business

How to use Social Media Templates

Top 11 Free Resources

External Resources

Glossary

References

List of Vendors

2021 Digital Presence Improvement Guide Created for the Downtown Brampton Business Improvement Association on behalf of Winged Whale Media & GenZ Integrated Marketing This is a guide to be provided to businesses’ in the DBBIA with information, examples and practical steps that can betaken to improve their business’s digital presence . It can be hosted on the DBBIA website for future use . Index How to build eCommerce for your Business Define a Personalized Digital Strategy 4 Assess Current Assets 4 Identify Target Market 6 Determine Marketing Objectives (KPIs) 7 Creating and Executing Strategy 8 Choosing the Right Platform SEO: What is it and How to use it 9 How to Buy Ad Space 11 Google Ad Buy 11 Facebook 14 Instagram 17 LinkedIn 19 Youtube 22 Best Practices Best Times to Post 25 Rule of Three 26 Principles of Posting 26 Updating your Google My Business 26 How to use Social Media Templates 27 Top 11 Free Resources Hootsuite (Social Media Management Platform) 30 Linktree (Social Media Reference Landing Pages) 33 Canva (Image Editing Software) 35 Mailchimp (Email Marketing Service Platform) 38 GoDaddy (Website Development Platform) 40 Yoast (SEO & Readability Software) 43 Dropbox/Google Drive (Cloud File Hosting) 45 Bitly (URL Shortener) 47 Trello (Project Management Software) 48 Pexels (Free Stock Photography) 50 Google My Business (Business listing on Search) External Resources 54 Glossary 55 References 60 List of Vendors 65 3 Digital presence Improvement Guide Define a Personalized Digital Strategy When figuring out where to start when creating or revamping a digital strategy for your small business, it is important to do your research prior to any execution. This includes analyzing what resources you have on hand and how they can be utilized, what your current market is like; both your target audience as well as what your competitors are doing. After doing your due diligence, it is imperative to determine what you want to achieve with your digital presence and how to go about executing it. The first step is to define what exactly a digital strategy is. It refers to a business’s overall game plan to attract potential clientele by effectively communicating the benefits of their business via a digital platform. With that goal in mind, the next step is to outline what objectives need to be completed to achieve this and what tactics will be utilized to execute on this plan. This section will outline just how to do your research and how to design a digital strategy using that data to maximize your business’s potential. Assess Current Assets The first step here is to assess what you have on hand and how effective it is currently. A good practice is to standardize your assessment by using a SWOT analysis (see below) . Digital presence Improvement Guide Opportunities (External; Positive) Threats (External; Negative) Weaknesses (Internal; Positive) Weaknesses (Internal; Negative) Strengths-OpportunitiesTactics How can you leverage your business’s strengths to maximize future opportunities? Weaknesses-Opportunities Tactics How can you leverage potential opportunities to minimize your business’s shortcomings? Strengths-Threats Tactics How can you leverage your business’s strengths to minimize the impact on potential threats? Weaknesses-Threats Tactics How can you minimize your business’s shortcomings to mitigate potential threats? 4 SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method of analysis that allows you to evaluate both internal and external factors that can affect your business’s growth in a positive or negative manner. Strengths You want to highlight what your business is doing well. Some factors may be more definitive or tangible than others. Some examples can include how your business has a strong communicative process throughout departments or your brand attributes are unique enough to

FAQs

How does the guide recommend defining a digital strategy for a small business?

It recommends treating a digital strategy as an overall plan to attract potential clients through effective digital communication, then outlining objectives and tactics to execute the plan.

What method does the guide use to assess a business’s current digital assets?

It recommends standardizing the assessment with a SWOT analysis to evaluate internal strengths and weaknesses as well as external opportunities and threats.

Which social media and marketing platforms does the guide address?

It includes guidance for SEO and ad buying, and covers platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube, along with updates to Google My Business.

Sep 12, 2026

Upload by Cipher