Digital Marketing Plan 2015 - Search Engine Optimisation and SEO Checklist

Sep 22, 2026

Digital Marketing Plan 2015 outlines an execution-ready framework for improving online visibility, lead quality, and conversion performance. It covers Search Engine Optimisation with both on-page and off-page audits, including technical checks via Google Webmaster Tools, Page Speed targets, analytics reporting, and backlink and social sharing evaluation. The plan further specifies campaign direction for Google AdWords, plus sections for email, content marketing, personas, and social media channels like Facebook, Twitter, and LinkedIn, followed by a budget.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages17

Reading Time6 min

AccessFree to download

Contents

Search Engine Optimisation

On-Page SEO

Off-Page SEO

Google AdWords

Email Marketing

Content Marketing

Personas

Content Marketing Plan

Social Media

Budget

[Company] Digital Marketing Plan 2015 [Add and remove from this document as required] Contents Search Engine Optimisation ................................................................................................................ 2 On-Page SEO ................................................................................................................................... 2 Off-Page SEO ................................................................................................................................... 4 Google AdWords ................................................................................................................................. 5 Email Marketing .................................................................................................................................. 5 Content Marketing.............................................................................................................................. 7 Personas .......................................................................................................................................... 7 Content Marketing Plan .................................................................................................................. 7 Social Media ........................................................................................................................................ 8 Facebook ......................................................................................................................................... 8 Twitter ........................................................................................................................................... 12 Other Platforms ............................................................................................................................ 13 LinkedIn ......................................................................................................................................... 15 Budget ............................................................................................................................................... 16 Search Engine Optimisation On-Page SEO Audit existing site and mark any actions that need to be completed: | Audit | Current Data | Action | Target | | --- | --- | --- | --- | | Google Webmaster Tools – Crawl Errors (how many) | | | 0 | | XML sitemap submitted
Number of pages indexed vs submitted should be similar (unless you deliberately block some pages from indexing | | | | | Google Webmaster Tools – Data Highlighter (is it being used to mark-up relevant data) | | | | | Google Webmaster Tools – HTML Improvements | | | | | On-Page SEO- % of pages in top 3 | | | | | Page Speed (use Google Page Speed Insight) | | | 80+ on both mobile and desktop | | Google Webmaster Tools – Links to your website | | | | | Domain Authority
[www.opensiteexplorer.org](www.opensiteexplorer.org) | | | | | Duplicate Content (SERPs do not like this) [www.copyscape.com](www.copyscape.com and)[ and](www.copyscape.com and)[ ](www.copyscape.com and)[www.siteliner.com](www.siteliner.com) | | | | | Domain redirect – does [domain.ie](domain.ie) redirect to
[www.domain.ie](www.domain.ie) | | | | | URLs (should show website hierarchy and exclude?&=%) | | | | | --- | --- | --- | --- | | Breadcrumb navigation (is it present and correct) | | | | | Google Local Listing
[www.google.com/business](www.google.com/business) | | | | | Other local directories listings (ensure NAP details are the same on all sites including Google) | | | | | Custom 404 error page – have you one and where does it lead customers | | | | | Responsive website – is your website mobile ready / responsive (include all booking elements) | | | | Google Analytics | Report | Current Data | Action | Target | | --- | --- | --- | --- | | Overall Traffic – average per month (note

FAQs

What does the plan include under Search Engine Optimisation?

It includes On-Page SEO and Off-Page SEO, with audit checklists for technical setup, performance, content quality, traffic reporting, and inbound link factors.

Which on-page SEO audit items are highlighted in the template?

The template calls out items such as crawl errors, XML sitemap indexing, data highlighter usage, HTML improvements, top-3 page presence, Page Speed targets, link checks, domain authority, duplicate content checks, redirects, URL structure, breadcrumb navigation, local listings, 404 pages, and mobile responsiveness.

How does the plan approach Google AdWords and what is its role?

It describes Google AdWords as a proven method for driving quality leads using regular campaigns, with Search Ads as the main traffic driver and remarketing as a supporting technique.

Sep 22, 2026

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