Developing EFL Students’ Persuasive Writing and Visual Design Skills in Advertising Flyer Projects - Article

Nov 5, 2026

Uploaded by Oliver

Community service programme designed to strengthen SMK Bina Jaya Palembang students’ ability to create English advertising flyers through persuasive writing techniques. Because students lacked experience in combining persuasive language with visual elements, the programme applied participatory Project-Based Learning (PJBL). Fifty Grade XI students completed needs analysis, material development, interactive workshops, guided project work, and product evaluation. Flyer products were assessed using an analytic rubric on persuasive language and visual design quality, showing 85% satisfactory writing performance and 87% visually appealing designs, with an average score of 4.2/5. Results support integrated linguistic skill development, visual creativity, motivation, and 21st-century skills such as critical thinking, collaboration, and digital literacy.

LanguageEnglish

CategoryPaper Templates

FormatPDF

Pages12

Reading Time4 min

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Article History

Submission, Received, Revised, Accepted

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Abstract

Pendahuluan

Developing EFL Students’ Persuasive Writing and Visual Design Skills in Advertising Flyer Projects Novela Sapitri1, Dezaria Agustina2, Cita Hikmah Yanti3 Universitas Bina Darma 1,2,3 Corresponding email: [221610003@student.binadarma.ac.id](221610003@student.binadarma.ac.id) ARTICLE INFO Article History Submission : 25-10-2025 Received : 10-11-2025 Revised : 23-12-2025 Accepted : 28-12-2025 Keywords Advertising Flyer; English Language; Persuasive Writing. This community service programme aimed to enhance the ability of students at SMKBina Jaya Palembang to design English advertising flyers by applying persuasive writing techniques. Addressing students’ limited experience in combining persuasive language with visual elements, the programme employed a participatory approach through Project-Based Learning (PJBL). The participants were 50 eleventh-grade students who engaged in needs analysis, material development, interactive workshops, guided project activities, and product evaluation. Students’flyer products were evaluated using an analytic rubric focusing on persuasive language and visual design quality. The results showed that 85% of students achieved satisfactory persuasive writing performance and 87% produced visually appealing flyer designs, with an average score of 4.2 out of 5. These findings indicate that integrating persuasive writing within project-based activities effectively supports students’ linguistic skills, visual creativity, and learning motivation. Moreover, the programme contributed to the development of essential 21st-century skills, including critical thinking, collaboration, and digital literacy. ABSTRAK Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan siswa SMK Bina Jaya Palembang dalam merancang flyer iklan berbahasa Inggris melalui penerapan teknik penulisan persuasif. Menanggapi keterbatasan pengalaman siswa dalam mengintegrasikan bahasa persuasif dengan unsur visual, program ini menerapkan pendekatan partisipatif melalui Project-Based Learning (PJBL). Peserta kegiatan berjumlah 50 siswa kelas XI yang terlibat dalam analisis kebutuhan, pengembangan materi, lokakarya interaktif, kegiatan proyek terbimbing, serta evaluasi produk. Produk flyer siswa dinilai menggunakan rubrikanalitik yang berfokus pada penggunaan bahasa persuasif dan kualitas desain visual. Hasil menunjukkan bahwa 85% siswa mencapai kinerjapenulisan persuasif yang memadai dan 87% menghasilkan desain flyer yang menarik secara visual, dengan skor rata-rata 4,2 dari 5. Temuan ini menunjukkan bahwa integrasi teknik penulisan persuasif dalam kegiatan berbasis proyek efektif dalam mendukung pengembangan kompetensikebahasaan, kreativitas visual, dan motivasi belajar siswa. Selain itu, program ini berkontribusi pada pengembangan keterampilan abad ke-21, seperti berpikir kritis, kolaborasi, dan literasi digital. This is an open access article under the CC BY-SA license. Copyright© 2024 by Author. Published by CV. Doki Course and Training Pendahuluan Bahasa Inggris merupakan salah satu keterampilan penting di era globalisasi, tidakhanya sebagai sarana komunikasi internasional, tetapi juga sebagai medium ekspresi profesional dan kreatif dalam dunia kerja modern (Harmer, 2015) . Dalam kontekspendidikan vokasional, kemampuan menggunakan bahasa Inggris secara fungsional menjadi kebutuhan yang semakin penting bagi siswa Sekolah Menengah Kejuruan (SMK) guna mendukung kompetensi keahlian dan kesiapan kerja mereka (Richards, 2017) . Olehkarena itu, pengembangan kurikulum English for Specific Purposes (ESP), khususnya padabidang pemasaran dan periklanan, perlu mengintegrasikan kompetensi linguistik yang relevan dengan praktik dunia kerja, termasuk kemampuan menyusun materi promosiseperti brosur dan flyer iklan (Wulandari & Handoyo, 2021) . Sejalan dengan tuntutan tersebut, pembelajaran bahasa Inggris tidak lagi cukup berfokus pada penguasaan tata bahasa dan kosakata secara terpisah, melainkan

FAQs

What was the main goal of the programme?

The programme aimed to enhance SMK Bina Jaya Palembang students’ ability to design English advertising flyers using persuasive writing techniques.

How was the programme implemented?

It used a participatory Project-Based Learning (PJBL) approach, including needs analysis, material development, interactive workshops, guided projects, and product evaluation.

How were the students’ flyer products evaluated?

Flyer products were assessed with an analytic rubric focusing on persuasive language and visual design quality.

Nov 5, 2026

Uploaded by Oliver