Designing a Business Strategy Using the Business Model Canvas (BMC) Study on the Jangji Application

Sep 24, 2026

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The business model is a critical factor in building and sustaining a Wedding Organizer (WO) business as restrictions ease after the Covid-19 pandemic. This study examines Jangji, a one-stop application connecting WO services with prospective brides and grooms, aiming to clarify budgeting without requiring advance booking. Using a descriptive case-study approach, the research applies SWOT analysis, grand strategy analysis, and Business Model Canvas to project the business model. The recommended approach is a Growth and Stability strategy, supported by expanding app features and leveraging digital marketing.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages6

Reading Time2 min

AccessFree to download

Introduction

Background and market opportunity

Trust challenges in WO services

Importance of business models and BMC

Literature Review

Business strategy

SWOT analysis

Designing a Business Strategy Using the Business Model Canvas (BMC) Study on the Jangji Application Rosyidah Rahmah 1, Chairunnisa Istiqomah2 1,2Binus university Jl Pasir Kaliki No 25-27 Bandung [rosyidah.rahmah@binus.ac.id](rosyidah.rahmah@binus.ac.id) Abstract – The business model is a crucial aspect of building a business. The Wedding Organizer (WO) business is getting back on its feet as social restrictions are lifted during the Covid 19 pandemic. Jangji is a one-stop application built to select and use WO and Wedding Planner services. The purpose of this research is to project the Jangji business model and design a business model using the Business Model Canvas approach. The method used in this research is descriptive method with a case study approach. The steps taken are: (1) SWOT Analysis,(2) Grand Strategy Analysis,(3) Business Model Canvas. This research found that the right strategy to apply to this business is the Growth and Stability Strategy, where Jangji can add more application features, take advantage of the momentum as a pioneer and publish tools in applications through digital marketing. It is hoped that the BMC mapping in this research can help the development of Jangji's business model. Keywords: Application; Business Model Canvas; Wedding Organizer; Wedding Planner I. INTRODUCTION Marriage is a sacred activity for humans. In the actual sense, the word nikah means gathering, while in the figurative sense it means aqad or entering into a marriage agreement (Rasjidi, 1982) . Nowadays it is common to organize wedding parties with various concepts to channel the feeling of happiness from the inauguration. To help organize the event, you can use WO services. Wedding Organizer is a special service that helps the bride and groom and their families in planning and supervising the implementation of a series of wedding events according to a predetermined schedule (Sari & Karim, 2022) . Jangji is an application that connects WO with prospective brides and grooms. The aim is to make it easier for prospective brides and grooms to choose WO services that suit their wedding plans, where this application can provide transparency in the budget plan without the need to book in advance. Looking at the large market, currently Indonesia is entering the demographic bonus era, where the population of productive age is greater than that of non-productive age (Kusnandar, 2022) . From Population Data by Age in 2022 (Kusnandar, 2022), shows that currently the productive age population still dominates in Indonesia. This increases the opportunity for a large market, where people of this age need good facilities to hold wedding parties. There are 190.83 million people or around 69.3% of Indonesia's population who fall into the productive age category (15-64 years) . Where this age is the age enough to get married. With a large market, it is an opportunity for the Jangji application to enliven this industry. The Wedding Organizer (WO) business has revived following the lifting of social restrictions during the Covid 19 pandemic. However, amidst the rise in open wedding celebrations again, businesses which are included in the facilitative industry or what is also commonly called tertiary industry, there are still individuals who cause a decline [in trust. community](in trust. community)[ ](in trust. community)[towards WO services. As happened in 2021](towards WO services. As happened in 2021), where one WO in Bandung deceived 6 people with losses of up to 1.4 billion using investment fraud (Warsudi, 2021) . This problem often causes the confidence of potential service users to drop and they tend to only use WO services that are already used by those closest to them. From this phenomenon, WO services that are just starting their business will have difficulty entering the market. We need a tool that can provide space for business people and can provide trust for its users. The business model is one of the crucial a

FAQs

What is the main purpose of the Jangji application in this research?

Jangji is designed to connect Wedding Organizer services with prospective brides and grooms, helping them choose suitable services while providing transparency in the budget plan without pre-booking.

What method and analytical steps does the research use?

The research uses a descriptive case-study method and applies SWOT Analysis, Grand Strategy Analysis, and Business Model Canvas to design and project Jangji’s business model.

What strategy is recommended for Jangji based on the findings?

The study concludes that a Growth and Stability Strategy is appropriate, including adding more application features, leveraging the momentum as a pioneer, and publishing tools through digital marketing.

Sep 24, 2026

Upload by Franzy