CRSW2025 Video Script Template - Delivery Strategy for Association Leaders

Sep 2, 2026

Upload by Sarah

A ready-to-use video script and delivery plan for association leaders leading a coordinated CRSW campaign. The strategy covers pre-scheduling content release, visually presenting key dates (November 17–21, 2025) and the #CRSW hashtag, and using an opening introduction that highlights the 10-year anniversary and the core message “Safety Starts With You.” It includes a call to action on staying alert, slowing down, and moving over, sharing appreciation, and encouraging responders to take free FHWA training, reinforced by safety facts and achievements.

LanguageEnglish

CategoryPresentations

FormatDOCX

Pages2

Reading Time1 min

AccessFree to download

Delivery Strategy

Sample Script Structure

Safety Message and Call to Action

Awareness, Sharing, and Training Encouragement

Decade-Long Achievements and Closing

Video Script Template and Delivery Strategy for Association Leaders Delivery Strategy: Consider putting up video a week or two in advance of CRSW and delivering a brief article electronically with a link to the video message. Consider putting dates (November 17-21, 2025) for CRSW visually on the video. Consider putting up the CRSW hashtag #CRSW visually on the video. Sample Script: Hi, my name is [Name] and I am the [Position] at [Association Name]. [Association Name] is proud to commemorate the 10-year anniversary of Crash Responder Safety Week and emphasize that Safety Starts With You. Join me in raising awareness of everyone’s role in protecting traffic incident responders, who work tirelessly at great personal risk to quickly and safely clear our roadways. Nearly every week, a responder is killed working roadside to keep us safe. Responders like [Consider highlighting a specific responder] who was struck and killed on [date] while [activity – assisting a motorist, clearing roadway crash, removing roadway debris] on [roadway name] in [city, state]. Approximately 400 responders have been killed while clearing roadway incidents over the ten years Crash Responder Safety Week has been in existence. Many more responders sustain life-altering injuries. This Crash Responder Safety Week we send the message to all road users, “SAFETY STARTS WITH YOU – SLOW DOWN AND MOVE OVER!”, [Association Name] along with many other responder organizations reminds you to: Stay alert, slow down, and move over when approaching an active traffic incident such as roadway crash, stalled vehicle or debris removal activity. Every State has a Move Over law and many also have Driver Removal laws. Learn and practice these laws to keep you and responders safe. Stay mindful. Responders are first on the line to protect us, so their safety deserves to be the first on our minds when driving. Reducing our speed as we proceed can significantly decrease the risk of death and injury for our responders. Spread the word. Make your responder’s day by sharing a story when they came to your rescue and your appreciation for them. Be sure to hashtag #CRSW and tag us in your posts and stories. If you are a traffic incident responder, I also want to encourage you to take the free National Traffic Incident Management Responder Training from the Federal Highway Administration. It just might save your life, or the life of your coworker. This Crash Responder Safety Week, we also want to commemorate advances we collectively have achieved over this decade including: Over 600,000 responders completed the National TIM Responder Training in the last decade, bringing the total trained number to 800,000 since the inception of this life-saving training in year 2012. The expansion of State’s Move Over law to include traffic incident responders and road workers. The growing use of in-vehicle and in-cab alerting systems to inform drivers of responder activity and unexpected incident-related traffic queuing. We all want and deserve to get home safely, so let’s use this Crash Responder Safety Week to create a safer work environment for our responders and safer travel for all road users. Lend your voice because Safety Starts With You –Slow Down and Move Over!

FAQs

What delivery approach is recommended before CRSW?

Publish the video one or two weeks in advance and send a brief electronic article with a link to the video message. Display the CRSW dates and the #CRSW hashtag visually on the video.

What key safety actions does the script ask road users to follow?

Stay alert, slow down, and move over when approaching an active traffic incident. Drivers are also encouraged to learn and practice move over and related driver removal laws in each state.

How does the script encourage traffic incident responders to improve readiness?

It recommends taking the free National Traffic Incident Management Responder Training from the Federal Highway Administration, positioning it as life-saving for the responder and their coworkers.

Sep 2, 2026

Upload by Sarah