Community Tourism Profile Template - Guidelines for Preparing Community Tourism Profile

Aug 30, 2026

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A community tourism profile template and preparation guide to help communities create destination-styled profiles from a visitor perspective. The template is organized into two parts: community profile and an enterprise directory covering what visitors can see, do, and stay, plus visitor access and visitor services. It applies community-based tourism classification criteria tied to tourism sectors, local ownership or operation, community benefits, visitor-local interaction, and preservation of culture and assets.

LanguageEnglish

CategoryForms

FormatDOCX

Pages7

Reading Time3 min

AccessFree to download

Community Tourism Profile Template

Two-Part Template Structure

Community-Based Tourism Classification Criteria

Definition of Community-Based Tourism

Concept of ‘Community’

Part 1: Community Profile

Part 2: See, Do & Stay

Compete-CTO Community Tourism Toolkit Community Profile Template Guidelines for Preparing Community Tourism Profile Template This Community Tourism Profile template was designed to be completed from a visitor perspective in order to create a destination-styled profile for your community. You may wish to refer to the Tourism Assets Inventory as you begin to prepare your Community Tourism Profile. Your inventory will provide much of the information that is needed but you will have to collect some additional information. This Community Tourism Profile template has two parts: Part 1: Community Profile – in this part, you enter profile and overview information about the community and community tourism experiences, products and services available to the visitor. Part 2: See, Do & Stay – the top section of this part is designed as a directory of community tourism enterprises. You enter information about specific community tourism enterprises that offer community tourism experiences, products and services to the visitor. in the bottom section, you enter information about How to Get to the Community and obtain information on Visitor Services In keeping with the spirit of Community-Based Tourism, businesses/activities shall be classified as Community-Based Tourism by meeting criteria (a), (b) and (c) and at least one (1) of the three (3) criteria named in (d) – (f). These criteria include: Operates in one of the eight (8) sectors of the tourism industry. These include Accommodations, Attractions, Food and Beverage, Transportation, Tourism Services, Travel Trade, Adventure Tourism (Tours and Activities), Events and Conferences. Is owned AND OR operated by a community member – whether it be an individual, family, group, organisation or any combination of these; Generates benefits for the community – either directly to community members (e.g. employment, or the purchase of goods and services from community members) or indirectly through contributions/assistance that helps to address broad community needs (e.g. volunteer activities, donations to maintain natural sites or sponsorships); Involves direct participation/interaction between locals and visitors, providing an opportunity for meaningful engagement and mutual value; Shares and helps preserve local/indigenous culture and heritage (e.g. allows for visitor participation in or learning about community customs, traditions). Provides positive economic, social, environmental and cultural benefits and is conducive to conservation and responsible management of the community’s assets. Once the template has been completed, it could be used to prepare online community tourism profiles or print brochures, such as a 2-page pdf document. For your reference the CTO will supply 10 examples of competed community tourism profiles. To access the profiles and other tools click here: HYPERLINK "http://www.ourtourism.onecaribbean.org/cbtresources" www.ourtourism.onecaribbean.org/cbtresources ** Definition of Community Based Tourism ** In 2006, CTO adopted a statement defining community tourism as: A collaborative approach to tourism in which community members exercise control through active participation in appraisal, development, management and/or ownership (whole or in part) of enterprises that delivers net socio-economic benefits to community members, conserves natural and cultural [heritage] resources and adds value to the experiences of local and foreign visitors. This encompasses both tourism activities in a community and goods and services supplied to the tourism industry by one or more community members.* *CTO-European Commission. Competing with the Best: Good Practices in Community-Based Tourism in the Caribbean. (2006) ** Concept of ‘Community’ ** A group of people living in the same place or having a particular characteristic in common, such as shared belief, interests, and/or goals. It is important to note that it not always geographical placement that defines the community, but lifestyle

FAQs

How should the Community Tourism Profile template be completed?

Complete it from a visitor perspective to create a destination-styled community profile. Refer to the Tourism Assets Inventory first, and collect any additional needed information.

What are the two parts of the template?

Part 1 records community profile and overview information, including tourism experiences, products, and services. Part 2 provides “See, Do & Stay,” including a directory of community tourism enterprises and sections for how to get to the community and visitor services.

What criteria determine whether a business or activity is Community-Based Tourism?

Businesses must meet criteria (a), (b), and (c) and at least one of (d) to (f). These cover operating in defined tourism sectors, local ownership/operation, generating community benefits, enabling direct local-visitor participation, preserving local/indigenous culture and heritage, and delivering positive economic, social, environmental, and cultural benefits for responsible asset management.

Aug 30, 2026

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