Communication Planning: A Tool for Behavior Change - Vol. 2 - Issue 1 - Dec 2022

Sep 23, 2026

Communication plan is a key element for building an effective communication strategy that supports project success. A clear objective guides the definition of messages, while behavior change presents additional complexity. This paper applies ADKAR (Awareness, Desire, Knowledge, Action, and Reinforcement) through the Prosci method to design a comprehensive communication plan aimed at reducing child abduction in Jakarta. The approach links strategic objectives to structured behavior-change steps to improve outcomes.

LanguageEnglish

CategoryLetters

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Pages9

Reading Time3 min

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Abstract

Introduction

Communication Planning and Program Proposal

[journal.lspr.edu/index.php/jcpr](journal.lspr.edu/index.php/jcpr) Communication Planning: A Tool for Behavior Change Journal of Communication and Public Relations Vol. 2 , No. 1, Dec 2022 , 24-32 P-ISSN: 2809-6940 E-ISSN: 2809-9087 DOI: 10.37535/105002120233 Ardhya A. Putri1, Rani C. Oktaviani2 Institut Komunikasi dan Bisnis LSPR , Jakarta, Indonesia Abstract Communication plan is an essential element to create a communication strategy that will support the success of the project. In the other hand, a clear objective has to be defined in order to set the message that is going to deliver. If the objective is to change behavior is more challenging. In this paper, I will use ADKAR (Awareness, Desire, Knowledge, Action and Reinforcement) by Prosci method, to create a comprehensive communication plan for reducing numbers of child abduction in Jakarta. Keywords: communication objective, communication plan, changing behavior , ADKAR, Prosci Introduction Recently, in Indonesia there is news about child abduction. In many areas this news is getting massive and consuming many victims. Child abduction is not a new thing, but lately the news increasingly widespread because of social media. Commission of Child Protection Indonesia (KPAI) urges all parties to fully understand the importance of child protection, especially parents who should not neglect the rights of children. Poor parenting making the child vulnerable to the perpetrator or victim in the future. While ASEAN does not currently have policies or programs specific to missing children’s issues, it has passed several agreements on children’s rights and broader child protection issues, as well as initiated two commissions promoting children’s participation and overall wellbeing. These initiatives provide important outlets for ASEAN members to take further action to address missing children’s issues regionally and encourage Member States to enact legislation on missing children nationally. Based on ICMEC research and report 2016. Corresponding author: Ardhya A. Putri , Institut Komunikasi dan Bisnis LSPR, Jl. K. H. Mas Mansyur No. Kav. 35, Jakarta Pusat10220 Email: [adinda.djoko@gmail.com](adinda.djoko@gmail.com) Submitted: November, 2022; Reviewed: November, 2022; Published: December, 2022 To address the issue of child abduction in Indonesia, we urge KPAI to create a Program called I'M HOME. The program is expected to restore the role of the family as the main entity of a smallest system, because it all started from family. Communication Plan should be developed to support the Program. It is expected that the program designed to reduce the number of kidnappings in Indonesia in general, and in Jakarta more specific. Thus the program goal is:"Reduce Number of Child Abduction in DKI Jakarta". Every child has the right to live without fear of abduction and feel safe. Every child deserves a safe childhood where they can feel free enjoy their childhood; grow into healthy and successful in a future. But what happening is child may be a victim of family or non-family abduction, runways or missing for reasons. The issue of missing and abducted children is complex and multi-faceted. It is a global issues due lacking a global response. There is no harmonized, international strategy aimed at addressing the problem of missing children. Thereis no international convention related to missing children, except for the 1980 Hague Convention on the Civil Aspects of International Child Abduction, which specifically addresses abduction of children by their non-custodial parents. While international legal instruments, such as the United Nations Convention on the Rights of the Child, provide a universal definition for a “child,” there is no similar global consensus defining “missing child” or outlining the process of investigating cases involving missing and abducted children. Based on ICMEC (International Centre for Missing & Exploited Children) reported that There

FAQs

What is the purpose of a communication plan in the paper?

The paper presents communication planning as an essential part of building a communication strategy that supports project success and guides message development toward defined objectives.

Which framework is used to create the behavior change communication plan?

The plan uses ADKAR (Awareness, Desire, Knowledge, Action, and Reinforcement) by the Prosci method.

What issue does the communication plan aim to address?

The communication plan targets reducing the number of child abduction, with a focus on Jakarta and DKI Jakarta specifically.

Sep 23, 2026

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