Class Sales Director Job Description 2016 - Sales Director

Sep 13, 2026

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Sales Director position description outlining responsibilities for driving product sales through sales plans and leadership of the sales team. The role covers establishing annual sales objectives and quotas, forecasting volume and profit, and managing unit and gross-profit plans using marketing strategies. It includes client enquiry handling, sales activity planning and CRM updates, negotiation and contract closing, and account management for implementation and transitions. Additional duties involve marketing and product feedback, coordination with finance on overdue invoices, and delivering KPIs with a first three-month ramp-up period.

LanguageEnglish

CategoryResumes

FormatPDF

Pages3

Reading Time1 min

AccessFree to download

Position Description

Duties and Responsibilities

Skills and Qualifications

Key Performance Indicators

Position Description Job title: Sales Director Reports to: CEO Positions reporting to this role: Business Development Managers Purpose of the position Sells products by implementing sales plans and managing the Sales team. Duties and Responsibilities Management 􀁸 Establishes sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products. 􀁸 Determines annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results. 􀁸 Implements sales programs by developing field sales action plans. 􀁸 Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. 􀁸 Recommend selling prices by monitoring costs, competition, and supply and demand. 􀁸 Complete sales operational requirements by scheduling and assigning employees; following upon work results. 􀁸 Maintain sales staff by recruiting, selecting, orienting, and training employees. 􀁸 Maintain sales staff job results by coaching and managing employees; planning, monitoring, and appraising job results. 􀁸 Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. 􀁸 Contributes to team effort by accomplishing related results as needed. 􀁸 Assist the finance area with the following-up of clients with unpaid/late invoices; resolve issues or negotiate outcomes as required Field Client Enquiries 􀁸 Respond to and follow up sales enquiries, demo, trial requests, and campaign responses using approved processes. Manage Sales Activity 􀁸 Plan and prioritise your sales activities and customer/ prospect contact towards achieving agreed business aims, including costs and sales 􀁸 Use customer and prospect contact activities tools, processes and systems, and update relevant information held in the CRM. 􀁸 Maintain and develop relationships with potential customers via meetings, presentations, networking opportunities, telephone calls and emails Negotiate and Close Sales 􀁸 Advise prospects on new and upcoming product features and discuss special promotions or other incentives 􀁸 Negotiate variations in price, delivery and specifications with the COO and CFO. 􀁸 Finalise terms and close sales contracts Account Management 􀁸 Ensure that clients broadly understand implementation and transitions, the functions of the system and know how to get assistance from support and know what training options are available 􀁸 Understand the client’s change management requirements and assist the implementation consultant with planning the implementation of the system for the administration team 􀁸 Let the transitions and implementation team know if there are any issues or concerns that are obstacles to the timely migration of funds onto the Class system 􀁸 Provide an orderly and seamless hand-over of signed clients to the Support and/or Transition teams 􀁸 Provide ongoing assistance/clarifications to the Implementation Support and/or Transitions teams where required Marketing and Product Development 􀁸 Represent the organisation at trade exhibitions, events, formal presentations, and conference events and demonstrations 􀁸 Communicate product perceptions, emerging capturing trends and requirements back to marketing and product development team 􀁸 Highlight key features and functions that are raised by clients during the sales and trial processes either through the clients’ direct observation or from the clients’ comparison of Class Super to competitive products. 􀁸 Report this feedback to the Sales Director for prioritisation of new features. Skills and Qualifications 􀁸 Meeting Sales Goals 􀁸 Negotiation 􀁸 Selling to Customer Needs 􀁸 Motivation for Sales 􀁸 Sales Planning 􀁸 Building Relationships 􀁸 Coaching 􀁸 Managi

FAQs

What is the purpose of the Sales Director role?

The Sales Director sells products by implementing sales plans and managing the Sales team.

What duties cover sales management and sales operations?

The role sets annual sales objectives and quotas, develops sales programs with field action plans, maintains sales volume and pricing through market awareness, and schedules/assigns employees to meet operational requirements.

How are key performance indicators (KPIs) evaluated for this position?

Overall sales targets are outlined during final interviews, with the first three months treated as a ramp-up period for KPI consideration. Colleague satisfaction is assessed by manager and peers, and includes both execution of responsibilities and communication professionalism.

Sep 13, 2026

Upload by Miles