Charlotte Johnsons Cold Outreach Drip - Multi-Channel Drip Sequence Plan - Upfront Research & Sections 1-4

Sep 3, 2026

A practical multi-channel cold outreach drip plan structured across a month-long cadence, combining LinkedIn invitations, cold emails, and cold calls before pivoting to trigger-based templates and more creative content. The guide breaks down each day’s steps, including crafting short subject lines, tailoring with problem-first personalization, using low-friction calls to action, and scheduling follow-ups to increase visibility. It also covers upfront research requirements and template-bank preparation for repeatable prospecting and improved response rates.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages10

Reading Time4 min

AccessFree to download

SECTION 1 The Triple Tap

Day 1, Steps 1-3

SECTION 2 The Follow-Ups

Day 2-5, Steps 4-7

SECTION 3 Pivoting the Approach

Day 8-12, Steps 8-11

SECTION 4 Get Creative

Day 15-24, Steps 12-18

| Here’s how it’s structured:
We’ve got a classic multichannel drip that runs about a month-long. Here’s how it’s structured: | | | | | --- | --- | --- | --- | |
SECTION 1
The
Triple Tap
Day 1, Steps 1-3 |
LinkedIn Invitation
Step 1, Day 1 |
Email
Step 2, Day 1 |
Cold Call
Step 3, Day 1 | |
SECTION 2
The
Follow-Ups Day 2-5,
Steps 4-7 InMail Cold Call Email Cold Call Step 4, Day 2 Step 5, Day 2 Step 6, Day 3 Step 7, Day 5
SECTION 3
Pivoting the Approach
Day 8-12, Steps 8-11 Email Email Cold Call Non-Message Step 8, Day 8 Step 9, Day 10 Step 10, Day 12 LinkedIn Touch
Step 11, Day 12
SECTION 4 Get Creative Video Email GIF Email InMail Email With Step 12, Day 15 Step 13, Day 17 Step 14, Day 17 Step 15, Day 20 AttentionGrabbers
Day 15-24, Steps 12-18 Cold Call Non-Message Break-up Email Step 16, Day 22 LinkedIn Touch Step 18, Day 24 Step 17, Day 23 | | | | |
PREFACE
The Upfront Research
Here are a few things you’ll need prior to writing your first cold email:
Basic Qualifiers:
• Name
• Title
• Company
• Their contact info (phone, email, LinkedIn) | | --- | | Something you see about them that you can attach a problem to: Industry
Attach relevant articles and stats to share the value that
leaders in their space have received in working with your team.
LinkedIn Intel
Something you found on their LinkedIn profile (a recent job change, a promotion, a past company or alma mater) to the reason someone in their role might be interested in what you do.
Company news or milestones
Attach funding rounds, hiring, acquisitions to the problems or visionary goals that you can help with. | | Pro Tip-The Template Bank:
Keep a bank of customizable templates written in advance. During the research process, choose which emails will be most relevant to your prospect relative to the problem you solve. | |
SECTION 1
The Triple Tap
Day 1, Steps 1-3
The first opening touches are a LinkedIn invitation, a cold email, and a cold call. Condensing multiple cadence steps into one day (triple-tapping) will massively increase your response rates. Ryan Reisert called this “Running The Triple” in one of our first podcast episodes ever. | | | | --- | --- | --- | | | LinkedIn Invitation
Step 1, Day 1 | Breaking It Down

Short and Sweet
Keep it short and non-salesy. It should be mostly tailoring, not selling a thing.
Breaking It Down

Subject line
Keep the subject line to 1-2 words.

Personalization and segue to a problem
Find something relevant to them that you can attach to a problem that you solve.

Attaching problem to something you can solve
Never just tailor for the sake of tailoring. Attach the tailoring to a problem you solve. Notice that there’s very minimal selling involved, it’s more about the problem.

Low friction CTA
Don’t ask for a meeting, ask for interest.
Hit the phones! | |

Armand-Reading your careers page & found a few

things interesting on your SDR job posting. Won’t lie, I am prospecting you but sending an email to expand.
Wish me luck getting a reply. | | | | | Email
Step 2, Day 1 | | |
Subject Line Example: Armand hiring SDRs
Your careers page is drowning in SDR roles, Armand. My psychic skills are probably way off, but I’m guessing maybe there’s a push or even struggle with
generating good opps.

Booking consistent meetings is really difficult (trust

me I was an SDR for 4 years haha) but what makes it harder is most sales teams don’t know what the best
approach or structure to use for reaching out to their

prospects.
Not even sure if creating more opps is a challenge for you but if you’re willing, would you be open to a 10 minute chat to learn more?
Best, Charlotte | | | | | Cold Call
Step 3, Day 1 | | |
SECTION 2
The Follow-Ups
Day 2-5, Steps 4-7
The next touches ar

FAQs

What is the “Triple Tap” in the outreach sequence?

It condenses multiple outreach channels into Day 1 by sending a LinkedIn invitation, a cold email, and a cold call to increase response rates.

What should you focus on during the follow-up days (Day 2-5)?

The follow-ups aim to bubble up the earlier email value without changing the core value proposition, giving the tailored message a few chances to be seen.

When and why do you pivot the approach in the drip?

Starting Day 8-12, the plan shifts from straightforward follow-ups to trigger templates tied to timely, relevant events like funding or hiring, helping messages feel specific yet scalable.

Sep 3, 2026

Upload by WPS_1786070896