Campaign Services - Sister District Summit 2022 - Under the Hood

Sep 24, 2026

Sister District Summit 2022 highlights the Campaign Services work of the Under the Hood Political Department, covering candidate messaging, media relations training, and complete field and GOTV planning. The team writes and evaluates paid media and universe targeting plans, secures high-profile surrogates for fundraising, and sends weekly candidate services newsletters. It delivers staff GOTV trainings to lock timelines and action items, and offers candidates free strategic consulting, training/coaching, educational resources, and a campaign toolbox.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages9

Reading Time3 min

AccessFree to download

Highlights

Who We Are

What We Do

Campaign Toolbox Example

Difference Makers

Under the Hood

2022 Early Priorities - Candidate Services

SISTER DISTRICT SUMMIT 2022 Campaign Services Under the Hood Political Department Highlights ● Hosted candidate messaging and media relations trainings ● Wrote complete ﬁeld and get-out-the-vote (GOTV) plans ● Reviewed paid media plans with campaign staff and consultants ● Analyzed universe targeting plans ● Secured high proﬁle surrogates for fundraiser ● Sent a weekly candidate services newsletter highlighting campaign resources, ideas and tactics ● Hosted GOTV trainings for staff to solidify timelinesand action items Who We Are Jarvis Houston Organizing and Political Director Taylor Hogeland Field Manager The Candidate Services program aims to provide candidates and their staff with strategic consulting services, candidate and staff development, community building and growing deeper roots within the ecosystems we are working in. The program leveragesour staff’s combined 15+ years of campaign expertise to provide our candidates with strategic and practical support, completely free of charge. What We Do 01 02 03 Strategic consulting Inclusion in campaign decision making (attending team calls; consultant calls), ofﬁce hours Training/Coaching Fundraising –One-on-one coaching with the Organizing and Political Director at request of the campaigns Educational resources Campaign toolbox, weekly newsletter Campaign Toolbox Example Campaign Planning Materials Sister District Campaign Plan Template Wellstone Sample Campaign Plan Building a Winning Campaign Team Campaign Calendar Template Sample Campaign Prospectus Difference Makers Wendy Gooditis Sister District volunteers made: 54.76% of the campaign’s total phonebank calls Reached out to 19781 voters, identiﬁed 861 Gave 16% of her early donations, and raised $38,308.50 She won by just 821 votes (1.97%). Under the Hood Wendy Gooditis Paid Media: The department providing consulting services in regards to paid media and budgeting Voter Contact: We were instrumental in creating voter universes and analyzing universes. Advised on GOTV voter contact strategies Campaign Plan Development: Helped improve the timeline and processes for the campaign Communications and Media Relations: We advised the campaign on communications strategies and messaging “ Sister District is a great organization that has a deep understanding of campaigns and their needs. Their support isn’t one size ﬁts all but rather it is personalized and made to work with campaigns. -Liz Gallagher, Campaign Manager for Wendy Gooditis 2022 Early Priorities Candidate Services In 2022, the Political Department will merge our candidate services program and our bi-monthly calls. During the 30 minute check-in calls, we will include 15 minutes of consulting and campaign planning. This will allow Sister District staff to make the best use of limited coordinated time.

FAQs

What services does the Campaign Services program provide to candidates and their staff?

It provides strategic consulting, candidate and staff development, community building, and practical support, completely free of charge.

What specific training and planning activities are highlighted for 2022?

The department hosts candidate messaging and media relations trainings, writes field and GOTV plans, and reviews paid media and universe targeting plans with campaign staff and consultants.

How will Candidate Services change in 2022 regarding calls and consulting time?

The program will merge Candidate Services with bi-monthly calls, adding 15 minutes of consulting and campaign planning during 30-minute check-in calls.

Sep 24, 2026

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