Buck's Business Cards - Call of the Wild Book Report - Create business cards based on the character traits of Buck in Call of the Wild

Sep 24, 2026

Buck’s Business Cards: Call of the Wild Book Report guides students to read Jack London’s The Call of the Wild and use textual evidence to infer Buck’s personality traits. Students identify key traits from the text, select a job that fits Buck (service, therapy, or work dogs), and design a business card that showcases the traits through layout, tagline, job title, and logo. The lesson aligns with CCSS ELA-Literacy standards and includes materials, preparation steps, modeling, two-day independent work, and a rubric/planning sheet.

LanguageEnglish

CategoryLetters

FormatPDF

Pages5

Reading Time2 min

AccessFree to download

Introduction

Explicit Instruction/Teacher Modeling

Independent Work Time (Day 1)

Independent Work Time (Day 2)

Review and Closing

Planning Sheet

Buck's Business Cards: Call of the Wild Book Report Create business cards based on the character traits of Buck in Call of the Wild Learning Objectives: Students will make inferences from text to determine a character’s personality traits, consider what jobs might best suit them, and then create a business card that highlights their traits. Common Core State Standards: CCSS. ELA-LITERACY. RL.6.1 Cite textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. CCSS. ELA-LITERACY. RL.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. CCSS. ELA-LITERACY. RL.8.1 Cite the textual evidence that most strongly supports an analysis of what the text says explicitly as well as inferences drawn from the text. Materials: Student copies of Jack London’s Call of the Wild* Computers with word processor software Sample business cards from various local businesses Business card blanks or heavy stock paper cut to the appropriate size Sticky notes Planning Sheet (included) Rubric (source: ReadWriteThink) *Please note: Some arguments have been made that Jack London’s Call of the Wild is not appropriate for children due to its violent nature. As with any book assigned, always read the book before assigning it and carefully consider if it is appropriate for your students. Preparation Before Lesson: Before this lesson, students should have read Jack London’s Call of the Wild. This could be done as a whole class, independently, or in literature circles. Ask students to bring copies of the book that will be the focus of their business cards to class for reference. Note: This lesson is meant to be taught over the course of 2-3 days. Buck's Business Cards: Call of the Wild Book Report Create business cards based on the character traits of Buck in Call of the Wild Lesson: Introduction Review the elements of The Call of the Wild. Focus on the character of Buck. Buck is a dog with very strong character traits. Introduce the writing activity. Explain that students will make inferences from text to determine Buck's personality traits and they will consider what jobs might best suit Buck. After, they will create a business card that highlights Buck's traits. Pass out a planning sheet and rubric. Explicit Instruction/Teacher Modeling Explain that students will be making business cards that include elements from the list of options on the planning sheet. Share the example business cards with students and explain the assignment, pointing out each of the parts that are included. Discuss other elements that could be added to the cards. Example of business card elements from Vistaprint Buck's Business Cards: Call of the Wild Book Report Create business cards based on the character traits of Buck in Call of the Wild Lesson: Explicit Instruction/Teacher Modeling Lead students through discussion of the key elements for each part. Sample discussion questions can include the following: What are the important characteristics of a tagline or description of a business or professional? What do the words in the tagline on the sample card tell you about the character? What details make sense for the character? Is there an address? Would phone or email information make sense? What products and/or services can you associate with the character or author? What kind of a logo would best represent the character or author and why? Independent Work Time ( Day 1) Students should use their book to find passages to support three main character traits that describe Buck. These character traits will be inferred from what the text explicitly states. Have students jot down their chosen character traits on a sticky note and place on their planning sheet. Next, students will use their traits to determine a job Buck would have

FAQs

What do students have to do to create their business cards for Buck?

Students infer Buck’s personality traits from passages in the text, choose a job that fits those traits, and then design a business card that highlights the selected traits through required card elements.

Which jobs are students encouraged to consider for Buck?

Students consider jobs dogs do, including service, therapy, and work dogs.

What materials and supports are provided for the lesson?

Students use copies of Jack London’s Call of the Wild, computers with word processor software, sample business cards, business card blanks or heavy stock paper, sticky notes, a planning sheet, and a rubric.

Sep 24, 2026

Upload by Stanford