Brand You! - Course Handout - 3 Hours MCE Credit

Sep 12, 2026

Course Handout for the Brand You! program by the Houston Association of Realtors® focusing on building a distinct REALTOR® personal brand. Guides participants through defining what their brand is, identifying target buyers or sellers, choosing geographic market areas, and clarifying consumer value. Includes exercises for business card preferences, selecting an email address approach, and using domain tools, domain forwarding, Google profiles, and Google Alerts. Extends branding toward online presence via HAR tools and social media platforms.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages25

Reading Time9 min

AccessFree to download

Overview

Ice Breaker/Business Card Exercise

What is the e-mail address on your business card?

GoDaddy and domain forwarding

Google profiles and Google Alerts

Reviewing your profiles

Free HAR TOOLS to Brand YOU!

Blogging

Facebook & Facebook Fan Pages

Twitter

The Three Pillars

Brand You! Course Handout by the Houston Association of Realtors® 3 Hours MCE Credit Course \#: (_02-00-045-25145_ ) Table of Contents Topic/Account Page(s) Overview .........................................................................................................................3 Business Card Excercise..................................................................................................................... 4-6 E-Mail Address & GoDaddy............................................................................................ 7 Google.............................................................................................................................8 Reviewing your profiles................................................................................................... 9 What value do you bring to buyers/sellers???.......................................................... 10-11 Free HAR TOOLS to Brand YOU! ........................................................................... 12-13 Blogging ................................................................................................................... 14-16 Facebook & Facebook Fan Pages.......................................................................... 17-21 Twitter.......................................................................................................................................... 22 LinkedIn........................................................................................................................ 23 The Three Pillars..................................................................................................... 24-25 Overview The objective of the Brand You course is to provide REALTOR® members of the Houston Association of REALTORS® a class and opportunity to explore what their brandis and brain storm what their brand maybe if they are not yet sure or are in need of updating or some fresh ideas. Once this is determined, they maybe able to define a target market that might help them determine a type of buyer or seller, geographic market area and/or what benefit(s) they bring to the consumer. This course will also help them identify other branding and marketing items such as head shots, business cards, website names and ideas, slogansand brand image and even brand loyaty. Once the member brainstorms or has help on determining what their brandis, the course then further helps them understand how to take their unique brand and market it to the consumer through HAR tools, the internet and some social media marketing. Ice Breaker/Business Card Exercise Divide class into groups of 3-4 and pass out a hand full of business cards and let the class have 3-5 minutes to choose their most favorite and least favorite and why. For this exercise, business cards don’t have to be real estate related...but more to give a general idea of good and business cards. One member of each group will then speak for the group and instructor will list “likes” and “dislikes.” | LIKES | DISLIKES | | --- | --- | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Ideas for Your Business Card: Head Shot??? YES NO (More on head shots later in the program) Orientation??? Landscape Portrait Message??? Slogan??? Card Information??? Have a logo or considering one??? [Free source:](Free source: www.logomaker.com)[ ](Free source: www.logomaker.com)[www.logomaker.com](Free source: www.logomaker.com) | OTHER NOTES/IDEAS? | | --- | | | | | | | | | | | | | | | | | Samples of Best Voted Real Estate Business Cards: [http://blog.edesigngroupus.com](http://blog.edesigngroupus.com) What is the e-mail address on your business card? Is it... • A Personal E-mail Address? (such as gmail, yahoo, AOL, comcast, etc.?) • Is it your broker? (such as Re/Max, Keller Williams, a boutique broker, etc.?) • Is it YOUR e-mail address so that you

FAQs

What is the goal of the Brand You course?

The course helps REALTOR® members explore what their brand and “brainstorm” what it could be, update ideas, and then define a target market and geographic area that align with the value they bring to consumers.

What is the Ice Breaker/Business Card Exercise used for?

Participants form groups of 3–4, review a selection of business cards, and spend 3–5 minutes choosing their most favorite and least favorite, explaining why. One member from each group summarizes likes and dislikes for the instructor.

How can participants build their online presence starting from a business card?

The handout focuses on selecting an appropriate email address option and then using tools such as domain name providers and domain forwarding. It also instructs participants to complete Google profiles and set up Google Alerts to monitor visibility and keywords.

Sep 12, 2026

Upload by Sophia Brooks