Brand Identity Guidelines - SGU

Sep 11, 2026

Uploaded by Aditya

SGU Brand Identity Guidelines provide a comprehensive, user-friendly reference for designers, writers, and communicators to apply SGU branding consistently across internal and external marketing materials. The guide defines brand positioning through pillars such as innovative, personal, and distinguished qualities, and aligns brand presentation with the quality of education, facilities, and student opportunities. It also outlines standards for logos, color palettes, typography, photography, icons, and visual execution across print, digital, video, and social media.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages98

Reading Time34 min

AccessFree to download

Brand Positioning

Our Brand

Key Audiences

Official Logos

Visual Identity

Logo Usage

Color Palette

Standard Color Palette

Web Color Palette

Typography

Primary Typeface

Photography

Photographic Style

Iconography

Icons and Usage

Visual Execution

Print and Digital Marketing Collateral

Presentations

Digital Ads and Emails

Brand Assets

Stationery and Email Signature

Social Media

Video Style

Promotional Items and Apparel

Campus Branding

Traditional Branding

Editorial

Tone of Voice

BRAND IDENTITY GUIDELINES 1 // Brand IdentIty GuIdelInes WHAT'S INSIDE BRAND IDENTITY GUIDELINES 1 What's Inside 2 What's Inside 3 Overview BRAND POSITIONING 5 Our Brand 6 Key Audiences 6 Primary Audience 6 Secondary Audience OFFICIAL LOGOS 8 Visual Identity 8 Official University Logo 9 School-Specific Logos 13 Color Variations 14 Logo Usage 14 Official University Logo vs. School-Specific Logo 14 Location Tag 15 Improper Use of the Logos 16 Spacing 17 Former University Signature COLOR PALETTE 19 Standard Color Palette 19 Primary Color 19 Secondary Colors 19 Accent Color 20 Web Color Palette 20 Primary Web Colors 20 Secondary Web Colors 20 Accent Web Colors TYPOGRAPHY 22 Typography 22 Primary Typeface PHOTOGRAPHY 24 Photographic Style 24 Authenticity 24 Saturation and Lighting 24 Orientation 25 Depth and Layering 25 Content 26 Composition 26 Photo Archive 26 Release Forms ICONOGRAPHY 28 Icons 28 Style 28 Usage 29 Do 29 Don't 30 Icon Library VISUAL EXECUTION 33 Visually Representing Our Brand 34 Print and Digital Marketing Collateral 35 Presentations 36 Digital Ads and Emails 37 Designs to Avoid BRAND ASSETS 40 Stationery 40 Business Cards 40 Letterhead 48 Standardized Email Signature 49 Presentation Template VIDEO 51 Video Style 51 Logo Intro 51 Logo Watermark 52 Lower Thirds 52 Title Cards 53 End Cards 53 Music 53 Tone of Voice 55 Self-Produced Video Guide 55 Setup 55 Content 55 How to Record a Video at Home 56 Release Forms SOCIAL MEDIA 58 Messaging 58 Voice 59 Editorial 59 Emojis 60 Hashtags 60 Multimedia 60 Videos 61 Photos 62 Scheduling 63 Breaking News/Crisis Communications 2 // Brand IdentIty GuIdelInes WHAT'S INSIDE PROMOTIONAL ITEMS AND APPAREL 65 Overview 65 Colors 65 Logo Colors 66 Product Colors 67 Promotional Items 67 Apparel 69 Uniforms 69 White Coats 70 Reproduction CAMPUS BRANDING 72 Brand Experience 72 Signage 73 Exterior Signage 74 Interior Signage 74 Furnishings and Equipment 76 Vehicles and Buses 76 ID Badges 77 University Events 78 Distributed Materials 78 Events and Activities 78 Teaching Materials 79 Technology TRADITIONAL BRANDING 81 Ceremonial Events PRINT PRODUCTION 85 Guidelines 85 Colors 85 Photos and Graphics 86 Paper 86 Bleed and No Bleed EDITORIAL 88 Tone of Voice 88 Visionary 88 Community-Driven 89 Friendly 89 Direct 89 Confident 90 Editorial Style Guide APPENDIX: SUB-BRANDS 92 Creating and Using Sub-Brands 92 Student Clubs and Organizations 92 CityDoctors 93 College Logos 94 See SGU 94 SGU Social 95 SGU/NU 96 UNITED 3 // Brand IdentIty GuIdelInes OVERVIEW As a world-class institution, it is important to maintain first-rate, professional standards in our marketing and communications materials. This University brand identity guide is intended to provide a definitive resource for designers, writers, and others seeking to use our brand, offering a consistent approach to how we present ourselves to our internal and external audiences—prospective and current students, faculty, staff, alumni, volunteers, government, media, community partners, and others. It is a guidebook on how to properly and most effectively use the SGU brand. These guidelines have been designed to be user-friendly and to make marketing and communication materials both attractive and effective. Each section offers important information on how to successfully adhere to the University’s brand identity standards. 4 BRAND POSITIONING 5 // Brand PosItIonInG OUR BRAND We are innovative. Since our founding 40+ years ago, St. George’s University has been an industry disruptor, evolving from humble beginnings to become a top medical institution. We pioneered the concept of international medical education with a personalized approach to learning and rema

FAQs

What is the purpose of the SGU Brand Identity Guidelines?

They serve as a definitive, consistent reference for using the SGU brand across marketing and communications materials to present SGU professionally and effectively.

What key audiences does the guide focus on?

It emphasizes prospective and current students, faculty, staff, alumni, volunteers, media, government, and community partners, aligning materials to their needs and expectations.

Which branding elements are covered in the guidelines?

The guide covers official logos, color palettes, typography, photography style, iconography, and visual execution across print, digital, presentations, video, and social media.

Sep 11, 2026

Uploaded by Aditya