Activate Provider AWS Press Release Template - PR Guidelines

Aug 31, 2026

Activate Provider AWS press release template and guidelines for announcements of inclusion in the AWS Activate program. The document provides a ready-to-use draft structure, including company placeholders, required messaging about Activate Provider benefits for startups, and optional sections such as executive quotes and customer-approved testimonials. It also outlines approval expectations, branding and terminology rules, and clear do/don’t instructions to ensure consistent AWS messaging and brand voice across campaigns.

LanguageEnglish

CategoryLetters

FormatDOCX

Pages2

Reading Time1 min

AccessFree to download

Press release draft structure

Core announcement copy

Quotes and optional content

AWS Activate Provider PR guidelines

Messaging and branding rules

Approval and coordination

What to do

What not to do

Activate Provider AWS Press Release Template and PR Guidelines for Activate Program The following template is designed as a starting place to assist in developing a press release to announce your inclusion in the AWS Activate program as an Activate Provider. While the release can and should be customized to fit your announcement—including information about your related products/services and a customer quote if available—the information below will help ensure you are using approved AWS messaging and branding. The second page includes a brief set of guidelines for Activate Provider releases mentioning AWS. For the full AWS third-party release guidelines or any questions about the approval process, please reach out to your AWS contact. [Company] Now a AWS Activate Provider [DATELINE]– [Company], [company tagline], announced today that it is an AWS Activate Provider. This means that startups afflifiated with [Company] who are building or about to start building on AWS can apply for AWS Activate Portfolio and receive free AWS credits, technical support, training, resources, and more. (Alternative: This means that [Company] can offer affliiated startups with free AWS credits, technical support, training, resources, and more through the AWS Activate Portfolio program. These exclusive benefits are designed to help startups accelerate their growth as they build their businesses.) Inclusion in the Activate Program differentiates [Company + Service] as a solution that is important to the growth of the startups building and scaling their companies on AWS. [Insert quote from company executive] - [Example quote:] “[Company] is proud to be an Activate Provider,” said [executive name, title]. “Much like AWS, our team is dedicated to helping startups grow and succeed at every stage of their journey.” [Optional paragraph: Provide additional information about company’s solutions relevant to startups or the Activate program] [Optional quote: customer-approved testimonial highlighting a relevant success story] About [company] - [Insert company boilerplate] AWS Activate Provider Press Release Guidelines AWS does not need to review all supporting social media for the announcement as long as the messages contained in the announcement and/or blog are consistently replicated throughout all campaign elements. As a courtesy, AWS PR must review the content to ensure consistency with AWS's messaging guidelines and brand voice prior to annoucement. The release will be approved from an AWS standpoint once you confirm that all AWS feedback will be reflected in the final version issued. Please note that AWS quotes will not be provided for AWS Activate Provider press releases / annoucemennts. Partners should work directly with Kate Behbehani ( HYPERLINK "mailto:behkate@amazon.com" behkate@amazon.com) and their AWS partner manager on their press release. Press Release Guidelines: What to do: Focus on startups whenever possible. Approved testimonials/quotes from joint customers are greatly encouraged. Check the AWS website to find correct branding for any other AWS services referenced. Example: AWS PrivateLink, Amazon Redshift, Amazon Aurora, AWS Lambda Refer to “Amazon Web Services (AWS)” on first reference, then just “AWS” throughout. Be clear about distinction between AWS services and your own. What not to do: Position as a joint release with AWS or use AWS boilerplate/logos. Use the phrases “partnership” or “alliance” to describe the relationship with AWS (outside of references to being “an APN Partner”). Use “Amazon” when referring to AWS (e.g., “the Amazon Cloud” or “Amazon Partner Network”) Use “the AWS Cloud” when referring to AWS Include language suggesting the co-development of a solution with AWS. Use statistics/figures about AWS not provided by the AWS team. Make superlative competitive statements (best, only, the leading, etc.)

FAQs

What is the purpose of this Activate Provider press release template?

It provides an initial draft and messaging structure to announce inclusion in the AWS Activate program as an Activate Provider, while using approved AWS branding and language.

What information should the release include about AWS Activate Provider benefits?

It should explain that startups affiliated with the company can apply for the AWS Activate Portfolio and receive free AWS credits, technical support, training, resources, and more.

What are the key PR guidelines for approvals and messaging consistency?

AWS PR must review the content for consistency with AWS messaging guidelines and brand voice before announcement, and the release will be approved once AWS feedback is reflected in the final version.

Aug 31, 2026

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