A Guide to Promoting Your Business Online During COVID-19

Sep 24, 2026

Upload by nayy☆

A practical guide for promoting a business online during COVID-19, addressing how to adapt operations and reach customers through social media. It outlines planning steps including goals, target audiences, and choosing suitable platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. It then covers account setup essentials, building a following by engaging employees, customers, and influencers, and creating effective messaging with templates and posting best practices.

LanguageEnglish

CategorySocial Media

FormatPDF

Pages14

Reading Time5 min

AccessFree to download

Introduction

1. Plan, Plan, Plan

2. Setup Your Accounts

3. Build Your Following

4. Create the Right Message

5 Key Elements to Writing a Successful Facebook Post

A GUIDE TO PROMOTING YOUR BUSINESS ONLINE DURING C OVID-19 A GUIDE TO PROMOTING YOUR BUSINESS ONLINE DURING COVID-19 INTRODUCTION During these unprecedented times we know that many business have had to change and adapt . This may involve employees working remotely , moving businesses online , taking orders and payments over the phone or offering delivery services . At EVO Payments we want to help you promote your business online . This guide will go through everything you need to know about promoting your business online from deciding what platforms are right for you , setting up your pages and developing interesting content . 1 . PLAN , PLAN , PLAN First things first , start with a plan: • What are your goals? Are you trying to sell online , just interact with you customers or build loyalty. • Who is your audience? Next thing to consider is who is your audience and where do they socialise online . • What platforms are right for you? What platforms are right for your business . We would recommend starting with Facebook , Twitter and Instagram as a starting point . ~~ ~~PAGE~~ ~~1~~ ~~ A GUIDE TO PROMOTING YOUR BUSINESS ONLINE DURING COVID-19 2 . SETUP YOUR ACCOUNTS Once you have decided on your audience and the platforms you will use it ' s time to set-up your accounts . FACEBOOK TWITTER INSTAGRAM YOUTUBE LINKEDIN Setting up for Facebook page is easy! You need to set up a profile first here and from there you can create your page . You just need a name and desc iption of your business along with a photo . For more information on how to set-up your Facebook business page see here. To set your Twitter account you just sign up here . You will need to choose your name and handle , write your bio and a dd a photo . ATwitter handle is a username that comes after @ . Eg.@EVO Payments UK. It ' s also a good idea to add your website to your profile . For more information on setting up your Twitter profile for your business see here For Instagram you will want to set-up a business account . You can sign up here . After setting up your profile you can switch your profile to a professional profile . Follow these simple instructions to switch your profile to professional. For more information on setting up an Instagram business profile see here. To set up your YouTube account you will need a Google Account . If you do not already have a Google Account you can set one up here . Once you have signed up you can create a brand channel foryour business following these instructions . For information on how to sign up for YouTube see here. Linked In is a professional network and is more suited for B 2 B businesses . For the purposes of this guide we will not go into detail on Linked In . For information on setting up a business page on Linked in see here. ~~ ~~PAGE~~ ~~2~~ ~~ A GUIDE TO PROMOTING YOUR BUSINESS ONLINE DURING COVID-19 3 . BUILD YOUR FOLLOWING Once you have decided on your audience and the platforms you will use it ' s time to set-up your accounts . EMPLOYEES Start with your employees . Send the m an e mail to tell them to follow , engage and interact with your new social media accounts . CUSTOMERS Next up are your customers . Send the m an e mail to tell them to follow , engage and interact with your new business social media accounts . Email template Subject Line: Social Media Launch We are launching a new [Facebook / Twitter / Instagram] page for [Company Name] to promote our content and interact with our customers. We would like to encourage you all to get involved! You can find links to our new social media pages here - [Insert links] Email template Subject line: Follow Us! Hi [X], We have recently joined [Facebook / Twitter / Instagram] - we know we 're late to the game!! We will be sharing blogs, news, updates and other content we think you will find useful. Follow us and get involved -[Insert Link] INFLUENCE RS Try rea

FAQs

What are the key elements of a successful Facebook post?

Keep posts brief and clear, use images or video when possible, vary content and organize it into bundles using a content calendar, experiment with posting timing, and include a clear call to action.

Sep 24, 2026

Upload by nayy☆