5 Proven Selling Story Templates - Easy 1-Sheet References

Sep 11, 2026

Uploaded by Bintang

5 Proven Selling Story Templates provides five market-tested selling story frameworks designed to help sales and marketing teams use storytelling to engage, captivate, persuade, and motivate leads, prospects, and customers. Each template includes an easy one-page reference with clear goals, a step-by-step story structure, guiding questions to uncover key details, relevant sales contexts, and practical examples. The material functions as a companion to a video walkthrough, enabling rapid application and improved message impact.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages8

Reading Time3 min

AccessFree to download

5 Proven Selling Story Templates

How the templates are used

Origin Story

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5 Proven Selling Story Templates INCLUDING: Easy 1-Sheet References for Each Selling Story Template Roy Furr © 2016, Fresh Look, Inc. THE BORING VERSION: All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. THE FUN VERSION: This publication is protected by national and international copyright and intellectual property law. If you re-use it without consent, you’re probably being a jerk. Not only that, you are bound to suffer substantial Karmic penalties, including but not limited to finding yourself perpetually reincarnated as sewer rats or as beef cattle on overcrowded factory farms. Plus you may in fact be subject to civil or criminal penalties in this life (say “Hi” to Bubba) . So please don’t copy without permission. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below. Fresh Look, Inc. 1201 Mulder Drive Lincoln, NE 68510 [Roy@RoyFurr.com](Roy@RoyFurr.com) [www.BreakthroughMarketingSecrets.com](www.BreakthroughMarketingSecrets.com) Congratulations! Don’t let the short length of this document fool you. You just got your hands on an incredibly powerful and valuable tool when it comes to using stories in your sales and marketing. Using stories to sell represents a total breakthrough in your selling and persuasion ability. It is how you engage, captivate, persuade, and motivate leads, prospects, and customers to take action and take you up on your offers. And on the pages that follow, you have 5 unique, specific, and market-tested selling story templates. These are the skeletons of great selling stories. All you have to do is flesh them out with your or your client’s specific story details. This document itself is a companion to the video walk-through of each of these stories, which I did with Joseph Rodrigues. In the videos (which you should also have gotten access to with this document), we walked through far more than the templates for the stories. We covered the GOALS you accomplish by telling each story. The step-by-step TEMPLATE itself. QUESTIONS you can ask yourself or your clients to uncover critical details to tell the story. The SALES CONTEXT where each story is most useful. And specific EXAMPLES of each of these stories in action. On the following pages, each story gets its own easy 1-sheet reference, that you can printout and have available for reference, whenever you need it. I’ve found throughout my career in marketing that having this kind of easy reference makes all the difference in the world. In fact, some of my biggest wins early in my copywriting career came because I took resources like this from top copywriters, and used the resources as a skeleton for fleshing out my own selling messages. Because of my own experience turning resources like this into million-dollar marketing campaigns, I can confidently say that by applying these story templates to your own work, you could easily make back 100X or 1,000X your investment in this resource. One last thing: These templates incredibly valuable on their own. AND they are built on and made even more valuable through the content of my Story Selling Master Class, which [you can learn more about at](you can learn more about at www.BreakthroughMarketingSecrets.com/storymc)[ ](you can learn more about at www.BreakthroughMarketingSecrets.com/storymc)[www.BreakthroughMarketingSecrets.com/storymc](you can learn more about at www.BreakthroughMarketingSecrets.com/storymc). Having a few templates—as valuable as it is—is just the start. Master marketers, copywriters, salespeople, communicators, and persuaders spend an inordinate amount of t

FAQs

What is the purpose of the selling story templates in this handout?

The templates are built to help you use stories to engage, persuade, and motivate audiences to take action and accept your offers.

What does each selling story template include?

Each template provides defined goals, a step-by-step structure, questions to uncover critical story details, a sales context where the story works best, and examples.

How are the templates related to the accompanying video walkthrough?

The document serves as a companion to videos that walk through each story with more depth than the one-sheet template references.

Sep 11, 2026

Uploaded by Bintang