3028MKT Marketing Strategy and Metrics - Assessment 1 - Strategic Marketing Plan Part 1

Sep 22, 2026

Upload by Riley

This document serves as the assessment guide for the 3028MKT Marketing Strategy and Metrics course, specifically covering Assessment 1: the Strategic Marketing Plan Part 1 (Situation Analysis). The task requires groups of six students to develop a comprehensive situation analysis report based on a provided template. The guide details submission requirements, including a 1200-word limit and online submission format, and outlines the evaluation criteria, which contribute 30% to the total course grade. It emphasizes the importance of adhering to the structured template for background information, situation analysis, and written communication standards to ensure group consistency and academic alignment throughout the semester.

LanguageEnglish

CategoryPaper Templates

FormatPDF

Pages1

AccessFree to download

Task Description

Submission Details

Marking Criteria

FAQs

What is the main objective of Assessment 1?

Assessment 1 requires groups of six students to prepare a Situation Analysis, which is the first part of a larger Strategic Marketing Plan.

What is the word limit for the submission?

The strategic marketing plan situation analysis must not exceed 1200 words, excluding the references list.

How much of the total course grade does this assignment account for?

This assessment item accounts for 30% of the total marks for the 3028MKT Marketing Strategy and Metrics course.

Sep 22, 2026

Upload by Riley