2013 Email Marketing Benchmark Report - Research insights and charts on email ROI

Sep 13, 2026

2013 Email Marketing Benchmark Report distills insights from 1,095+ marketer surveys worldwide into 143 data charts across market volume, program integration, and performance measurement. The executive findings show email ROI shaping budgets, marketers tracking common metrics while overlooking critical ones, and email list growth advancing slowly amid challenges. The report also examines deliverability and engagement tactics, optimization and testing practices, send-time effectiveness, and how mobile adoption creates constraints for email programs in 2013.

LanguageEnglish

CategoryPresentations

FormatPDF

Pages214

Reading Time1 h 15 min

AccessFree to download

Executive Summary

Key takeaways

Chapter 1: The Market

Points to Consider

Email volume in an average month

Chart series (1.1-1.14)

Detailed charts on responses from 1,095 marketers… Page 16 Email produces ROI which affects budgets Page 18 Marketers are tracking the standard metrics but may be overlooking some important ones Page 21 Marketers are integrating email into channels but mobile is presenting a problem 2013 Email Marketing Benchmark Report • The volume and reach of email being sent • Cultural, technical and regulatory factors that will affect email marketers in the coming year • The changing perceptions of email marketing in organizations • The ROI of email as a marketing channel • Email’s role in, and share of, marketing budgets for 2013 • The primary email goals and challenges facing marketers in the coming year • Marketers’ involvement with tracking, analyzing and/or reporting email metrics • The types of email marketing metrics tracked by surveyed organizations • Average rates for selected email marketing metrics • The types of automated email messages deployed by organizations • Email list growth trends from 2012 • Expected email list growth tactics for 2013 • The difficulty and effectiveness for various list growth tactics • Tactics used to increase and improve email engagement and deliverability • The effectiveness of different email send times • Other marketing channels integrated into email programs • Customers’ mobile email adoption • Email optimization techniques and testing practices 2013 Email Marketing Benchmark Report Use this data to gain approval, win clients, and help fellow marketers At MarketingSherpa, our goal is to give marketers the instructions, statistics, and inspiration to improve their results. To that end, you are free to share any five (5) charts from this book in presentations to clients, business leadership, and at events as well as in blog posts, videos and other public and private venues, without written permission, as long as you attribute MarketingSherpa and [link to MarketingSherpa.com](link to MarketingSherpa.com) (where applicable) . However, if you would like to use more than five charts, please request written permission from the publisher at [research@meclabs.com](research@meclabs.com) or (877) 895-1717. Outside the U.S. and Canada, please call (401) 383-3131. US $445 / ISBN: 978-1-936390-57-1 ©2013 by MarketingSherpa LLC All rights reserved. Five (5) charts from this report may be reproduced in presentations, blog posts, videos and other public and private venues without written permission, as long as content and data is not altered and charts are attributed to MarketingSherpa and [link to MarketingSherpa.com](link to MarketingSherpa.com) (where applicable) . Additional use required written permission from the publisher. To purchase additional copies of this report, please visit [http://www. meclabs.com/training](http://www. meclabs.com/training). Bulk discounts are available for multiple copies. Contact the publisher at [research@meclabs.com](research@meclabs.com) or (877) 895-1717. 2013 Email Marketing Benchmark Report Executive Editor Flint McGlaughlin, Managing Director Sciences Team Diana Sindicich, Senior Manager of Data Sciences Editor Brad Bortone, Senior Research Editor Designer John Tackett, Editorial Analyst Contributors Kaci Bower, Senior Research Analyst Daniel Burstein, Director of Editorial Content Bob Kemper, Senior Director of Sciences Brandon Stamschror, Senior Director of Content Operations Pamela Markey, Director of Marketing CONTRIBUTORS Dear Marketer, EDITOR’S LETTER Is email marketing more (or less) effective than social media? How often should I send an email to my prospects? What tactics are working for email list growth? How should I be segmenting my email lists? What are the most effective strategies for email copy? These are just few of the questions addressed in the new 2013 Email Marketing Benchmark Report. Some of the most compelling findings may surprise you: • Email produces R

FAQs

What are the report’s main findings about email ROI and marketing budgets?

Email produces ROI that is affecting budgets. The findings emphasize how this financial impact shapes organizational planning.

Which email marketing metrics do marketers track, and what issue is highlighted?

Marketers track standard email metrics, but they may overlook some important ones. The report focuses on identifying what additional measurement matters.

How does the report address email list growth in 2013?

Email lists are growing, albeit slowly, and the difficulty of list growth tactics may be the culprit. It also discusses list growth tactics and their effectiveness.

Sep 13, 2026

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