YouTube Content Creators - Design a Channel and Share Revenue - Op-Ed Activity

Aug 25, 2026

Uploaded by Mia

Guidance on the economics of YouTube and the emergence of “content creator” roles, linking platform advertising and profit distribution to the incentives that shape video production. Includes classroom-style activities requiring critical media literacy analysis of at least 10 popular channels, planning a personal YouTube channel theme and pilot, and proposing models for how ad and merchandise revenue should be shared among creators, Google, and potentially government regulation. Concludes with suggested resources for further research.

LanguageEnglish

CategoryExam

FormatPDF

Pages4

Reading Time10 min

AccessFree to download

YouTube Content Creators

Activity 1: Design Your Own YouTube Video Channel

Activity 2: Propose How the Revenue You Make Should Be Shared

Additional Resources

7.7 YouTube Content Creators YouTube has given rise to a new category of money-generating roles for individuals and groups as Content Creators. In the following activities, you critically examine YouTubers' channels before designing your own YouTube content creation channel and assessing how the revenue you might make from your channel should be shared and regulated. YouTube, like Instagram, TikTok, and other online social media platforms, is much more than a source of entertainment, ideas, and information. It is a huge money-making enterprise that generates enormous proﬁts--for its owner Google and for some of the individuals and groups who produce content for the site. YouTube--where users watch one billion videos every day--took in about $30 billion in revenue in 2021, most of it from targeted advertising built into the videos people watch (read how YouTube itself explains its business model) . The lure of making money online has produced a whole new area of jobs for individuals and groups as YouTube Content Creators or YouTubers-those seeking to make money by creating and uploading content to YouTube. Once a content creator has gained 1,000 followers and 4,000 watch hours in the past year, that person can start earning money from YouTube. In 2021, for example, one YouTuber offering personal ﬁnance advice had 1.1 million subscribers and earned $444,000 for the year (Perelli, 2022) . Google ads generate most of the money earned, but content creators can also sell merchandise on their sites. Watch on YouTube A small number of content creators who become online stars make big money. The 23-year-old extreme stunt performer MrBeast earned $54 million in 2021. Nastya, a seven-year-old girl, has 87.5 million subscribers for her channel about her daily life (see the highest-paid YouTube stars in 2021 & 15 YouTube Stars Break Down How Much They Get Paid Per Month for Their Videos) . While a small number of YouTubers make lots of money, the economics of online content creation favors corporate organizations that do not depend on YouTube as their sole income, as Shira Ovide reported in the the New York Times (January 27, 2022) . Ovide cited the example of a cycling channel on YouTube that cost $5 a month to join via an iPad app. Of the $5 the customer spends, Apple gets $1 . 50, YouTube gets $1 .05, and the cycling channel creators just $2.45. Many content creators are upset, saying social media companies are taking too much of the revenue in fees. For some, these fees make it nearly impossible for them to pay bills and make ends meet. Activity 1: Design Your Own YouTube Video Channel Imagine you have decided to become an online YouTube star with your own YouTube channel. First, conduct a critical media literacy analysis of at least 10 popular YouTubers' channels to identify common video production and design techniques YouTubers use to attract a large subscriber base. Then, consider how you might make money as a Youtuber. What skill, hobby, interest, expertise, or ideas might you share? What would be the theme of your YouTube channel? Who will be the primary audience for your channel? What information and entertainment are you going to provide to your followers and subscribers? Why will your videos attract viewers, younger or older? Will they be is funny? Relatable? Helpful? Captivating? Why? Record a short video pilot for your channel, showcasing its theme and purpose. Activity 2: Propose How the Revenue You Make Should Be Shared What do you propose is the best way that YouTubers should make money? Should Google take a cut out of what YouTubers earning from advertisements? What about from selling merchandise in their videos? What percentage cut should Google get? Why? Or, should YouTubers pay Google to host their videos and in turn earn 100% of the proﬁts from their channels? What role should the government play a role in regulating the monetization of social media? Write

FAQs

What is required for Activity 1 when designing a YouTube channel?

Conduct a critical media literacy analysis of at least 10 popular YouTubers’ channels, identify techniques used to gain subscribers, then decide on theme, audience, and content for your own channel and record a short video pilot.

How can YouTubers earn money according to the text?

Creators can start earning after reaching 1,000 followers and 4,000 watch hours within the past year; revenue mainly comes from targeted advertising, and creators may also sell merchandise through their sites.

What options are suggested for how revenue should be shared?

The text prompts proposals on whether Google should take a cut from ad revenue and merchandise sales, what percentage that cut should be, or whether creators should instead pay Google to host videos and keep all profits.

Aug 25, 2026

Uploaded by Mia