Words in Context - The Digital Age and Media

Sep 28, 2026

Uploaded by Miles

A vocabulary reference focused on “The Digital Age and Media,” presenting key terms used when discussing advertisements, broadcast communication, and digital content. For each word, the material provides a clear definition and an example sentence, often alongside German translations and related word forms. The set covers media production concepts (broadcast, channel, live coverage), audience and consumption (audience, consumer), and content and storytelling vocabulary (characters, narrative, plot, protagonist), supporting language learning in the digital-media context.

LanguageEnglish

CategoryExam

FormatPDF

Pages6

Reading Time15 min

AccessFree to download

Words in Context: The Digital Age and Media

Media and communication

Audience and consumption

Storytelling and narrative

Words in Context: Topic “The Digital Age and Media” | | explanation | example sentences | translation | related words | | --- | --- | --- | --- | --- | | ad | short form of advertisement | “Stars often get high amounts of money for appearing in an ad.” | Werbung, Werbeanzeige | | | application | program which performs a special task (short form: app) | “This application isn’t working properly.” | Anwendung, App | to apply | | attention
grabbing | interesting enough to make people notice | “The main goal of an ad is to be attention-grabbing.” | aufmerksamkeitserregend, spannend | | | audience | the people watching, listening to, or reading something | “The final applause from the audience was overwhelming.” | Zielgruppe, Publikum | | | blurb | the text on the back of a book | “The blurb didn’t convince me to actually buy the book.” | Klappentext | | | broadcast | to send out television or radio programs | “The local station plans a broadcast for the match.” | Sendung, Rundfunk, Ausstrahlung | broadcasting company, to broadcast | | budget | the amount of money available for something | “Our budget for the new marketing strategy is rather tight.” | Budget, Finanzplan | to budget, budgeting | | cable TV | system of broadcasting TV programmes | “A storm interrupted our cable TV signal in the middle of the film.” | Kabelfernsehen | | | censorship | prevention of certain images or information from being seen or being made public | “Censorship is common in authoritarian states.” | Zensur | to censor something, censored | | channel | TV or radio station | “I prefer channel 4 because of the music they play.” | Kanal, Programm | to channel something | | characters | the people in a story | “The characters and their problems in this novel seem really authentic.” | Figuren, Charaktere, Rollen | to characterise | | commercial | ads that are broadcast on TV or radio | “Commercials interrupting one’s favourite TV show can be really annoying.” | Werbung, Werbespot | | | --- | --- | --- | --- | --- | | consumer | someone who buys a product | “Our brand needs to become more appealing for young consumers.” | Verbraucher,
Verbraucherin | to consume, consumerism | | content | the information, ideas, images, or text in a form of media | “This content is not suitable for minors.” | Inhalt | | | decade | a period of ten years | “New technologies have been developing rapidly for the last decades.” | Jahrzehnt | | | fictional | not real; invented for a story | “Don’t be frightened by the gruesome details in this story – they’re just fictional.” | fiktiv | fiction | | following | a group of fans or supporters | “This singer has gained a large following due to her strong live performances.” | Anhänger | to follow | | frequency | the number of times a wave is produced in a certain timeframe | “The radio station transmits its signal on a high frequency.” | Frequenz, Häufigkeit | frequently | | gripping | something so interesting that it holds your attention | “The novel was so gripping I hardly slept last night.” | fesselnd, spannend | to grip | | hard copy | a printed version of a book | “Did you get the hard copy, or did you access the book online?” | Ausdruck, Papierversion | | | headline | the title of a story (e.g. in a newspaper) | “A good headline should always make you want to read on.” | Schlagzeile, Überschrift | | | journalist | somebody that writes for a newspaper, magazine or broadcasts | “This journalist has won many awards due to her war
documentaries.” | Journalist, Journalistin | to journal | | --- | --- | --- | --- | --- | | latter | the second of two things mentioned | “I understand the first objection, but I don’t agree with the latter.” | Letzteres | | | literacy | the ability to read and write | “The organisation promotes adult literacy by providing free classes." | Lese-und
Schreibkompetenz | literate, illiterate, literature | | live coverage | real-time broadcasting | “Millions tuned in for live coverage

FAQs

Which terms focus on storytelling and narrative structure?

Characters, narrative, plot, point of view, fictional, protagonist, and latter support discussions of story construction and viewpoint.

Sep 28, 2026

Uploaded by Miles