Travel and Tourism 9395/13 - Insert Figures May/June 2015

Aug 20, 2026

This insert provides the figures referenced in the Travel and Tourism 9395/13 Paper 1 questions for May/June 2015. It includes service standards for airline staff (KLM and Air France), a figure on the seasonality problem in European tourism with its impacts on revenue, overcrowding, infrastructure, natural resources, and sustainability concerns, plus a figure describing destination image formed from multiple destination characteristics. It also presents an image/map-related figure for Question 4 and includes blank pages and copyright and reproduction notes.

LanguageEnglish

CategoryExam

FormatPDF

Pages8

Reading Time20 min

AccessFree to download

Fig. 1 for Question 1

Airline service standards (KLM and Air France)

Fig. 2 for Question 3

Seasonality in European tourism

Fig. 3 for Question 4

Destination image characteristics

Fig. 4 for Question 4

Nevada/Las Vegas route and attractions map

Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level TRAVEL AND TOURISM 9395/13 Paper 1 Core May/June 2015 INSERT 2 hours 30 minutes READ THESE INSTRUCTIONS FIRST This Insert contains all the Figures referred to in the questions. Anything the candidate writes on this Insert will not be marked. This document consists of 5 printed pages and 3 blank pages. DC (AC/SG) 100113/3 © UCLES 2015 [Turn over 2 Fig. 1 for Question 1 KLM and Air France offer different products and both airlines have their own brand identity. KLM and Air France aim to offer the same service quality. Both airlines expect all employees who have direct contact with customers to apply the following service standards to create a welcoming environment. 1. To attend to customer needs and be helpful. 2. To anticipate customer requirements and solve likely difficulties. 3. To be courteous and friendly towards customers. 4. To be smartly dressed and well mannered at all times. 5. To carry out their job role with a high level of expertise. 6. To provide relevant information regularly to customers. Fig. 1 Photographs A, B, C and D for Question 2 Photograph A © UCLES 2015 9395/13/INSERT/M/J/15 3 Photograph B Photograph C Photograph D © UCLES 2015 9395/13/INSERT/M/J/15 [Turn over 4 Fig. 2 for Question 3 The problem of seasonality in European tourism Seasonality is a problem for the tourism industry. Hotels, restaurants, cafes, bars and other tourist attractions often find themselves very busy for a short part of the year and then almost deserted for the rest. Overcoming seasonality in European tourism is a key goal for the industry. First, and most obvious, is the lack of revenue for the part of the year when tourists are absent from a destination. Certain times of year, such as school holidays, will always be busier, but when a destination is busy for only a six-week period, something is wrong. Lack of income is not the only problem created by seasonality. At peak times of the year, facilities may be overcrowded and small businesses unable to cope with a sudden increase in visitors. In major cities like Paris, there can be a shortage of hotel rooms during peak times. The local infrastructure may also be under severe pressure. During the summer months in Spain, for instance, water supplies are so over-used by hotels, swimming pools, and golf courses that shortages are common as the local water table becomes depleted. In the Mediterranean, the waste water and sewage in tourist areas often exceeds the carrying capacity of the local infrastructure during high season resulting in the need for costly cleaning and repairs. Natural resources may also be damaged by high season tourist numbers. Three quarters of the sand dunes on the Mediterranean coastline have been destroyed, mainly as a result of mass tourism. Extreme seasonality is not sustainable, so it is worrying to find reports that the difference between high and low season in Europe actually grew during the summer of 2013. Fig. 2 © UCLES 2015 9395/13/INSERT/M/J/15 5 Fig. 3 for Question 4 It has been suggested that tourists form an image of a holiday destination based on several key destination characteristics. 1. Natural resources such as weather, beaches, flora and fauna 2. General infrastructure including quality of roads, transport facilities and development of telecommunications 3. Tourist infrastructure consisting of accommodation, restaurants etc. 4. Tourist leisure and recreation, for example, entertainment, sport activities, night life, shopping 5. Culture, history and art such as museums, festivals and religion 6. Natural environment including beauty of scenery, overcrowding and pollution 7. Social environment such as hospitality and friendliness, poverty and language barriers 8. Atmosphere of the place which can be exotic, stressful, pleasant etc. 9. Political and ec

FAQs

What information does the insert provide for candidates?

It contains all figures referred to in the questions. Writing on the insert is not marked.

What service standards are listed in Fig. 1?

The figure lists standards including attending to customer needs, anticipating requirements, being courteous, dressing smartly, using expertise, and providing relevant information regularly.

What are the main impacts of seasonality discussed in Fig. 2?

Seasonality is linked to lack of revenue, overcrowding at peak times, pressure on local infrastructure and resources, environmental damage, and concerns about growing differences between high and low season.

Aug 20, 2026

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