TOEFL Speaking Practice Test 20 - Integrated Speaking Practice (Academic):Lecture and Question

Sep 30, 2026

Uploaded by Bintang

TOEFL 综合口语练习第20套内容，包含一段学术讲座转写与一道综合口语题。讲座主题是企业如何在产品首次进入市场时制定初始定价，并对两种策略展开说明：一种先高价、后降价的“高端定价”思路，用于塑造高质量形象并争取早期愿付高价的消费者；另一种先低价、后以低价策略挤压竞争对手的方式，常通过销售配套配件与相关软件来实现盈利。题目要求依据讲座观点和举例，在20秒准备后用60秒作答。

LanguageEnglish

CategoryExam

FormatPDF

Pages2

Reading Time5 min

AccessFree to download

Integrated Speaking Practice (Academic): Lecture and Question

Directions

Lecture: Two Pricing Strategies

Question and Response

TOEFL Speaking Practice Test 20 # Integrated Speaking Practice (Academic):Lecture and Question Directions:Read the transcript. Narrator Now listen to part of a lecture in a business class. ProfessorToday,we'll talk about how companies determine the initial price for theirproducts,by that I mean,when they first introduce a product in the market.Thereare different approaches,and today we'll discuss two of them.They are quitedifferent...each with their own advantages. One approach or strategy sets the initial price of the product high,followed by alower price at a later stage.Why?Well,.….when introducing a new product,companies want to build a high-quality image for it.Products that cost more arebelieved to be of higher quality.So,during the early stages of the product lifecycle,companies can make very high profits from consumers willing to pay morefor a high quality product,and although consumers know that prices willeventually go down,they're also willing to pay more to get the product sooner.This approach works very well with ...oh...innovative,high-tech products,forexample.Now just think about when video recorders,or...video cameras ...oreven cell phones ...first came out. They were very expensive,but then they became much more accessible. Another very common strategy sets an initial price low.Now this happens whenthe market is already saturated with the product and the strategy is to undercut itscompetitors.Say,there's a newly starting computer maker trying to gain marketshare.So what do they do?Well,they offer a computer at an affordable price,lower than existing brands.By doing this,the company appeals to new consumerswho weren't probably even interested in getting a computer and ..well,of course…to existing consumers who might now be tempted to switch brands.Now,howdoes this company make profits with its low-priced computer?Well,one thingthat's often done is to encourage their customers to buy accessories alsomanufactured by them,like printers,or software,for example. Directions:Give yourself 20 seconds to prepare your response to the following question.Thenrecord yourself speaking for 60 seconds. | Using the points and examples from the lecture,explain the two pricing strategies
described by the professor. | | --- | Preparation Time:20 seconds Response Time:60 seconds

FAQs

讲座讨论的两种产品定价策略分别是什么？

一种是先将初始价格定得较高，随后在后期降价；另一种是初始价格较低，以低价来压过竞争对手并争取市场份额。

为什么先高价再降价的策略在早期很有效？

讲座指出，更高的价格会帮助企业建立“高质量形象”，因此早期愿意为更高质量产品支付更多的消费者更容易带来高利润。

先低价策略通常如何保证公司仍能盈利？

讲座提到，公司常会鼓励顾客购买由其生产的配套产品或相关软件，例如打印机或软件。

Sep 30, 2026

Uploaded by Bintang