THE IMAGE OF IAIN PADANGSIDIMPUAN AMONG HIGH ACHIEVEMENT STUDENTS - EDUCATIONAL SERVICES MARKETING PERSPECTIVE

Sep 10, 2026

Uploaded by Rizky

The study examines the image of IAIN Padangsidimpuan among high-achieving students and related factors from an educational services marketing perspective. IAIN Padangsidimpuan uses three admissions pathways, including SPAN-PTKIN, UM-PTKIN, and Independent Exams, yet many students who pass SPAN-PTKIN do not complete re-registration. Using descriptive quantitative research, questionnaires from 220 respondents were analyzed with t-test and ANOVA using SPSS. Results show the overall image falls in the “good” category, with Islamic high school students perceiving it better than state school students, while family class groups show no significant difference.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages12

Reading Time30 min

AccessFree to download

Abstract

Research approach and data collection

Findings from t-test

Findings from ANOVA

Implications for promotion strategy

THE IMAGE OF IAIN PADANGSIDIMPUAN AMONG HIGH ACHIEVEMENT STUDENTS (EDUCATIONAL SERVICES MARKETING PERSPECTIVE) Muhammad Isa & BUDI GAUTAMA SIREGAR IAIN Padangsidimpuan [Email: misastmm@gmail.com & budigautamasrg20@gmail.com](Email: misastmm@gmail.com & budigautamasrg20@gmail.com) DOI: [http://dx.doi.org/10.24952/tazkir.v5i2.2314](http://dx.doi.org/10.24952/tazkir.v5i2.2314) Abstract The presence of students in a tertiary institution is an absolute requirement that must be met. IAIN Padangsidimpuan applies three different types of selection of new student candidates. These include the National Academic Achievement Selection (Seleksi Prestasi Akademik Nasional/SPAN PTKIN), the State Islamic College Entrance Examination (Ujian Masuk Perguruan Tinggi Agama Islam Negeri/UM - PTKIN), and Independent Exams. SPAN-PTKIN is intended to recruit prospective new students from high achieving students. However, many prospective students who passed the SPAN-PTKIN pathway did not re-register again. This condition occurs almost every year. SPAN - PTKIN is intended to recruit prospective new students from high achieving students. However, many prospective students who passed the SPAN-PTKIN pathway did not re-register. This condition occurs almost every year. This has led to the presumption that there is a tendency for prospective new students from high achieving students through the SPAN-PTKIN pathway to have low interest in continuing education at the Padangsidimpuan IAIN. So it needs to be investigated how the actual image of IAIN Padangsidimpuan among high achieving students and other related aspects. This is important as input for improving the selection system for prospective new students or making decisions in the planning of promotion strategies for Padangsidimpuan IAIN in the future. This research is a descriptive quantitative research. The population of this study was all high achieving students at the State High School / Islamic High School level in Padangsidimpuan City. The main instrument was a questionnaire distributed to 220 respondents, which were selected by purposive sampling technique. Data analysis was performed by t-test and ANOVA. Data processing is done by SPSS software. From the results of data processing, it is known that the overall Iangs Padangsidimpuan imagery among Padangsidimpuan City achievers is included in the "good" category, with a value of 3,2353 from the maximum scale of 5. The t test results are known that, the Islamic High School students'point of view regarding the image of IAIN Padangsidimpuan is better than state school students. Therefore, it is necessary to do more frequent promotion to the state schools. From the ANOVA test results it is known that there is actually no difference in the image of the IAIN Padangsidimpuan between groups of respondents from different family classes. This indicates that IAIN Padangsidimpuan does not need to differentiate promotion methods for students from economically well-off families, middle class, or poor families. Key Words: Image, achievement students, marketing, and perspectives. Abstrak Keberadaan mahasiswa dalam sebuah perguruan tinggi merupakan persyaratan mutlak yang harus dipenuhi. IAIN Padangsidimpuan menerapkan tiga jenis seleksi calon mahasiswa baru yang berbeda. ketiganya yaitu Seleksi Prestasi Akademik Nasional (SPAN -PTKIN), Ujian Masuk Perguruan Tinggi Keagamaan Islam Negeri (UM PTKIN), dan Ujian Mandiri. SPAN -PTKIN ditujukan untuk menjaring calon mahasiswa baru dari kalangan siswa berprestasi. Namun, banyak calon mahasiswa yang lulus dari jalur SPAN-PTKIN yang tidak melakukan daftar ulang kembali. Kondisi ini terjadi hampir setiap tahun. Hal ini menimbulkan praduga bahwa ada kecenderungan calon mahasiswa baru yang berasal dari kalangan siswa berprestasi melalui jalur SPAN-PTKIN memiliki minat yang rendah untuk melanjutkan pendidikan di IAIN Padangsidimpuan. Perlu diteliti bagaimanasebenarnya citra IAIN Padangsidimpuan di kalangan

FAQs

Why does the study focus on the image of IAIN Padangsidimpuan among high-achieving students?

Many students who pass the SPAN-PTKIN pathway do not re-register, suggesting low interest in continuing education at IAIN Padangsidimpuan. The study investigates the real image of IAIN Padangsidimpuan and related aspects to inform selection and promotion decisions.

What admissions pathways are considered in the study?

IAIN Padangsidimpuan applies three selection types: SPAN-PTKIN, UM-PTKIN, and Independent Exams. SPAN-PTKIN targets prospective students from high-achieving groups.

What do the t-test and ANOVA results indicate?

t-test results show Islamic high school students rate the image of IAIN Padangsidimpuan better than state school students. ANOVA shows no difference in the image across respondents from different family class groups, indicating promotion methods need not vary by family economic status.

Sep 10, 2026

Uploaded by Rizky