THE FREELANCER’S BUSINESS BRAIN - Work smart · Win clients · Make money

Aug 2, 2026

Upload by Riley

Freelancers are guided to treat their work as a real business, building the mindset and practical skills needed to win clients, set goals, price services accurately, and manage money with confidence. The book covers strategy, earnings targets, marketing and closing deals, alongside client and project management. It also addresses ways of working and the psychological separation required to make better decisions, helping readers take action toward sustainable wealth and an improved freelance lifestyle.

LanguageEnglish

CategoryLifestyle

FormatPDF

Pages271

Reading Time6 h 57 min

AccessFree to download

Foreword

Introduction

Your strategy

Pricing

Setting an earnings target

Managing money

Marketing yourself

Closing deals

Managing projects

Understanding clients

Increasing your prices

Ways of working

Getting your head right

Afterword

THE FREELANCER’S BUSINESS BRAIN Work smart · Win clients · Make money Written by Tom Albrighton ([tomalbrighton.com](tomalbrighton.com)) Foreword by Sophie Cross ([freelancermagazine.co.uk](freelancermagazine.co.uk)) Cover illustration by Ollie Hoff ([olliehoff.co.uk](olliehoff.co.uk)) Internal illustrations by Good Studio [O](OceanofPDF.com)[ceanof](OceanofPDF.com)[PDF.](OceanofPDF.com)[com](OceanofPDF.com) 100% human-written. No AI technologies have been used in the research, drafting or editing of this book. Text, design and diagrams © ABC Business Communications Ltd 2024. All rights reserved. ǃe moral rights of the author have been asserted. All intellectual property rights in the third-party materials and works reproduced in this book (including brand names, product names and company names) vest in their respective owners. ǃese works have been reproduced for the sole purpose of criticism and review pursuant to s30 Copyright, Designs and Patents Act 1988. ǃe owners of the third-party materials and works have not endorsed this book or been involved in its development. Except for acts in the course of private research or study or criticism as permitted under the Copyright, Designs and Patents Act 1988, no part of this publication may be reproduced, stored or transmitted, in any form or by any means, without the prior written permission of the publisher, or in the case of reprographic reproduction in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publisher. ABC Business Communications Ltd accepts no responsibility or liability for any ʰnancial, marketing or business decision a reader may make, or refrain from making, based on the content of this book. All URLs were correct at the time of publication, but online content may have been moved, changed or deleted since then. ǃe author and publisher accept no responsibility for the content of third-party websites. ABC Business Communications Ltd 100, George Borrow Road Norwich NR4 7HU United Kingdom ISBN 978-1-7399154-6-9 (paperback) ISBN 978-1-7399154-7-6 (hardback) ISBN 978-1-7399154-5-2 (eBook) [OceanofPDF.com](OceanofPDF.com) Contents Foreword 1 Introduction 2 Your strategy 3 Pricing 4 Setting an earnings target 5 Managing money 6 Marketing yourself 7 Closing deals 8 Managing projects 9 Understanding clients 10 Increasing your prices 11 Ways of working 12 Getting your head right Afterword [OceanofPDF.com](OceanofPDF.com) FOREWORD [O](OceanofPDF.com)[c](OceanofPDF.com)[e](OceanofPDF.com)[a](OceanofPDF.com)[no](OceanofPDF.com)[f](OceanofPDF.com)[PDF](OceanofPDF.com)[.c](OceanofPDF.com)[o](OceanofPDF.com)[m](OceanofPDF.com) By Sophie Cross When Tom asked me if I’d consider writing the foreword for ƾe Freelancer’s Business Brain, not only was I extremely ʱattered, but in hearing the title and knowing Tom as an accomplished freelance business owner, I could not wait to get my hands on the book to read it. If you’re a freelancer, seeing yourself as a business is the most powerful thing you can learn to do — for yourself, your family, your clients and the wider industry. It’s a drum I won’t stop beating, and it’s one of the main reasons I launched the quarterly print publication Freelancer Magazine — to connect the freelance community so they could share knowledge of how to do this and rise together. Tom is among the most well-respected people who we are lucky enough to have in our industry. He has an enormously impressive career as a freelance writer, editor and author, and he co-founded ProCopywriters, the alliance for commercial writers in the UK. Every single one of his other four books is in my bookcase, and we were very fortunate to have him talk live about his book ƾe Freelance Introvert in our Freelancer Magazine Book Club (for Issue 9) . I have picked up so many knowledge nuggets from him a

FAQs

Why should freelancers view freelancing as a business?

Viewing freelancing as a business helps freelancers make stronger decisions for themselves, their clients, and the wider industry. It provides the mindset and intentional approach needed for long-term growth.

What topics does the book cover to help set up a freelance business?

The book addresses strategy, pricing, earnings targets, and managing money. It also covers marketing, closing deals, client and project management, and ways of working.

How does the book help with pricing and financial planning?

It explains how to calculate what readers need to earn and how to set pricing with clear targets. It also focuses on managing money to support sustainable business outcomes.

Aug 2, 2026

Upload by Riley