SWOT Analysis - Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution

Sep 10, 2026

Uploaded by Sarah

This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia’s evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang’s strategic positioning and identify key factors influencing its competitive development. Using a mixed-methods approach, the study applied indepth interviews, documentation analysis, and questionnaires with 29 participants through IFAS, EFAS, and SWOT matrices. Results show strong advantages in faculty expertise, accreditation status, and industry-aligned curricula, while marketing effectiveness and infrastructure development remain key challenges.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages10

Reading Time25 min

AccessFree to download

Introduction

SWOT Analysis Method

Internal Factors (IFAS)

External Factors (EFAS)

SWOT Matrix Results

Findings and Implications

Conclusion

SWOT Analysis for Enhancing the Competitiveness ofSTIE Ganesha South Tangerang as a Higher Education Institution Putri Noor Ramayanti 11*, Zulkifli Zainuddin 22, Siti Mulasih 33, Neila Aisha 44 1-4 Sekolah Tinggi Ilmu Ekonomi, Tangerang Selatan, Indonesia 2 [Email:](Email:1 putri@stieganesha.ac.id)[1](Email:1 putri@stieganesha.ac.id)[ putri@stieganesha.ac.id](Email:1 putri@stieganesha.ac.id), [2](2 uki.zulkifli@yahoo.com)[ uki.zulkifli@yahoo.com](2 uki.zulkifli@yahoo.com), [3](3sitimulasih@stieganesha.ac.id)[sitimulasih@stieganesha.ac.id](3sitimulasih@stieganesha.ac.id) [4](4neila@stieganesha.ac.id)[neila@stieganesha.ac.id](4neila@stieganesha.ac.id) *) Corresponding Author Received: 10 April2025 Revised: 25 April2025 Accepted: 07 May 2025 Published online: Abstract This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated indepth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance. Keywords: Strategic Management, Higher Education Competitiveness, SWOT Analysis, Institutional Development, Private Universities INTRODUCTION Quality higher education must be capable of addressing both current societal challengesand potential future issues (Sawal M dkk., 2024) . The principles of justice and transparency in educational implementation have become natural principles in societal life (Nagel, 2020) . Consequently, the development of rational attitudes serves as a guiding star in academic life (Utama, t.t.), and the development process can only be achieved by humans prepared through quality education (Harahap & Zakir, 2024) . In Indonesia, this role is not solely carried out by state universities (PTN), which play a crucial role in producing qualified and competitive human resources. Private universities (PTS) also make significant contributions to expanding access to higher education and improving the quality of human resources. The intense competition among higher education institutions in Indonesia, particularly in the LLDIKTI Region IV area which covers 10 major cities, necessitates that each institution develop effective strategies to enhance its competitiveness. Table 1. List of Higher Education Institutions in LLDIKTI Region IV (10 Cities) . | No | Name | Rangking | Accreditation Status | City | | --- | --- | --- | --- | --- | | 1 | Universitas Ibn Khaldun Bogor | Good | PTS | Bogor | | 2 | Universitas Pakuan | Excellent | PTS | Bogor | | 3 | Universitas Islam Syekh Yusuf | Very
good | PTS | Tangerang | | 4 | Universitas Nusa Bangsa | Good | PTS | Bogor | | 5 | Universitas Swiss German | Very
good | PTS | Tangerang | | 6 | Universitas Mathla ul Anwar | Very
good | PTS | Tangerang | | 7 | Universitas Pamulang | Very
good | PTS | South Tangerang

FAQs

What is the main objective of the study about STIE Ganesha South Tangerang?

To analyze STIE Ganesha South Tangerang’s strategic positioning and identify key factors that influence its competitive development in private higher education.

How was the SWOT analysis conducted in this research?

The research used a mixed-methods approach, combining indepth interviews, documentation analysis, and questionnaires with 29 participants, analyzed via IFAS, EFAS, and SWOT matrices following Miles & Huberman’s framework.

What competitive strengths and weaknesses were found for STIE Ganesha South Tangerang?

Strengths include faculty expertise, accreditation status, and industry-aligned curricula. Challenges relate to marketing effectiveness and infrastructure development.

Sep 10, 2026

Uploaded by Sarah