SOPHISTICATED NET USERS WILLING TO TRADE SCREENSPACE FOR FREE WEB ACCESS - Free Internet Access Service Available This Week

Oct 13, 2026

Upload by Jiven

Weekly technology news summary featuring market research and industry announcements, focusing on how “sophisticated” Internet users value free online services enough to exchange screen space for limited on-screen advertising. The report details findings from a three-part online study of 1,500 users commissioned by Tritium and executed with Beyond Data, describes an upcoming rollout of subsidized free Internet access, and outlines the ad delivery approach. Additional coverage highlights major semiconductor and enterprise systems management developments.

LanguageEnglish

CategoryTechnology

FormatPDF

Pages11

Reading Time28 min

AccessFree to download

SOPHISTICATED NET USERS WILLING TO TRADE SCREENSPACE FOR FREE WEB ACCESS

MICROSOFT TECHNOLOGY LETS BROADCASTERS DELIVER DATA USING TRADITIONAL METHODS

Intel Breaks Ground On 300mm Chip Development Plant

IBM/INTEL ALLIANCE ANNOUNCES NEW SYSTEMS MANAGEMENT OFFERING

EDP The Nation's Leading Weekly Computer News Summary—Now In Its 37th Year Vol.39 No.8 # SOPHISTICATED NET USERSWILLING TO TRADE SCREENSPACE FOR FREE WEB ACCESS Free Internet Access Service Available This WeekPlaces Ads On Small Portion Of User's Screen Data compiled by the Tritium Network showsthat consumers who are sophisticated internet users arewilling toexchange screen space with limitedon-screenadvertising if a valued internet service,including chat,c-mail and access,is provided. The findings come from a three-part onlinestudy of 1,500 Internet users commissioned by Tritiumand conducted by market research firm Beyond Data.Among the respondents who consider themselves “in-termediate”or“advanced”users,89 percent said they(Continued on Page 2) # Intel Breaks Ground On 300mmChip Development Plant Intel Corp.has begun construction on its first300 millimcter advancedlogic waferfabrication facilityin Hillsboro,Ore.,where the big microprocessor makerwillfirst develop and manufacture complex computerchips on 12-inch silicon wafers.The new plant,part ofa multiphase site development known as Ronler Acres,will feature a 120,000 square-foot“"Class 1”clean roomand will cost over $1.5 billion.The wafer fabricationfacility will be the future home for Intel's PortlandTechnology Development operation,which developsthe manufacturing recipes for future Intel chips.Theplant will be used to develop technologies for the 0.13-micron generation and beyond and will eventually beconverted into a volume manufacturing factory(onemicron is equal to roughly 1/100th the thickness of ahuman hair.) Weekly February 23,1998 # IBM/INTEL ALLIANCEANNOUNCES NEW SYSTEMSMANAGEMENT OFFERING Alerts Networks Managers Of Problems,Theft Even When PCs Are Turned Off Emphasizing their“commitment to loweringthe total cost of ownership of business computing andincreasing PC users'uptime in connected environ-ments,"IBM and Intel have announced a new systemsmanagement and asset protection offering called Alerton LAN technology. (Continwed on Page 6) IN THIS ISSUE Microsoft To Broadcast Data Over TV Signals……2 MARKET RESEARCH… …2 Adaptec Acquires Symbios For S775 Million.……3 IBM Expands MR Head Production In China …3 73 PercentOf US Senators Now Cruise The Web....4 Microsoft Wins Again,This Time In Texa.………4 · CyberMedia To Netscape:"Sorry About That.……5 MICRO COMPUTER UPDATE… ….5 Applied Lands Big'Smiconductor 300'Order....…7 Buy Expands Platinum Presence In Training Mkt ...7 Technology Enhancement No.1 Priority of CFO.....8 DATA/COMM NEW.… .8 Infrared Imaging Sensors Market Takes Of… …9 Viking Ships PC-100 Compliant SDRAM DIMMs.10 "dcfinitely"feel getting the internet for free is worthgiving up 12 percent of the screen for advertising. Whcn asked the same question basedon usage,an overwhelming 100 percent of those who are onlinemore than five hours per week felt the same way. According to Janet Metzler,president of Be-yond Data,"The participants in our focus groups werequite passionate about their likes and dislikes as far asadvertising on the Internet goes,and what theywouldbewilling to give in exchange for free service.Everyonehas bccn put off by the intrusive nature of what theyexpericnce with AOL and are very open to alterna-tives."Interestingly,America Online recently announceda 10 percent increase in monthly access fees. Tritium released the study to coincide with anationwide roll-out o free Internet access through itsnovel Tritium Network.The Chicago launch is today,with Boston,New York,Washington,D.C.,and SanFrancisco following in the next four weeks. In addition to providing free Internet access,Tritium says it will shortly be providing free email,news groups and chat room services.The firm is able tooffer frce Internet access by subsidizing costs throughnational,regional and local advertising revenues.Thecompany's proprietary online adv

FAQs

What do sophisticated Internet users say they are willing to trade for free web access?

They are willing to exchange screen space with limited on-screen advertising if a valued Internet service is provided, including chat, e-mail, and access.

How was the user study that supports the screen-space finding conducted?

The findings come from a three-part online study of 1,500 Internet users commissioned by Tritium and conducted by market research firm Beyond Data.

What technology approach does the document describe for delivering data using TV signals?

Microsoft works with broadcasters and cable programmers to transmit data using the vertical blanking interval (VBI), allowing broadcast-enabled PCs and Web TV Plus boxes to receive and display the information.

Oct 13, 2026

Upload by Jiven