Social Media Ethos - Raising Awareness about Communication Center Programs and Outreach through the Use of Twitter

Oct 15, 2026

Uploaded by kopisore

Social Media Ethos examines how communication centers use Twitter to raise awareness of their programs through evidence-informed, systematic strategies. The study focuses on the Eastern Kentucky University Noel Studio for Academic Creativity and analyzes how tagging, hashtagging, and geotagging shape engaging, site-specific content for diverse publics. It identifies internal and external stakeholders, explains platform goals such as deeper communication, outreach to prospective clients, and event promotion, and argues that intentional Twitter use enables stronger relationships than traditional media.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages14

Reading Time35 min

AccessFree to download

Introduction

The Importance of Situating Space through Twitter

Social Media Ethos: Raising Awareness about Communication Center Programs and Outreach through the Use of Twitter Adrian Bryant Eastern Kentucky University Kaisee Riddell Eastern Kentucky University Jessica Vaught Eastern Kentucky University Darian Bianco Eastern Kentucky University Abby Gardner Eastern Kentucky University Russell Carpenter Eastern Kentucky University Communication centers often develop a social media presence to engage with audiences about services, programs, and strategies. Twitter, as a popular social media platform, has been adopted by many communication centers. In this article, researchers from the Eastern Kentucky University (EKU) Noel Studio for Academic Creativity share strategies, best practices, and analysis for using Twitter tags, hashtags, and geotags to engage with different publics. Keywords: Twitter, Noel Studio, tagging, hashtagging, geotagging Follow the Eastern Kentucky University Noel Studio for Academic Creativity on Twitter and Instagram at @noelstudio and on Facebook at Studio for Academic Creativity. Introduction While many communication centers have a plan for social media design and presence, others are just beginning this move or are considering ways to reinvent their presence and content. Thus, more systematic and evidence-informed approaches for communication centers’ use of social media is timely and necessary. In this article, the authors--all familiar practitioners of social media platforms and informed in the design, implementation, management, and goals of their program’s social media presence--examine the Twitter profile of the Noel Studio for Academic Creativity at Eastern Kentucky University (EKU), a regional comprehensive university located in Richmond, KY, of about 16,000 students. Specifically, the authors explore the ways the program uses tagging (individuals or entities), hashtagging (to create indices), and geotagging (identifying or publishing a location) to design engaging, site-specific content for followers and audiences. These techniques allow the Noel Studio for Academic Creativity to engage with publics while sharing valuable information about the program. The @noelstudio’s audience consists of multiple readers or stakeholders: • Internal stakeholders: EKU students, EKU alumni, Noel Studio consultants, Noel Studio alumni, EKU administrators, including department chairs, deans, provost(s), and president; • External stakeholders: students at other higher education institutions, Noel Studio consultants’ parents, EKU students’ parents; and • External organizations: state, local, regional, national, and international organizations ranging from those in the Richmond, KY (local area such as Chamber of Commerce) and companies, to other higher education institutions, and higher education institutions’communication centers (such as Nova Southeastern University’s Writing and Communication Center, the University of North Carolina Greensboro’s Communication Center, and Georgia Tech’s CommLab) . Much like the Noel Studio for Academic Creativity, a large number of communication centers have taken to social media. Their uses of Twitter, however, vary widely. Ridley (n.d.) explored the ways in which colleges and universities are using social media to communicate to (and attract) students. Importantly, as Ridley explained,“schools have taken notice of what students are looking for, and are using social media to share their campus culture with prospective students and their parents.” As a central presence and advocate for communication processes and practices on many campuses, communication centers have also followed suit by designing their own presence in the social media landscape. Similar to Ridley’s description, communication centers have designed social media profiles to share their program’s culture with students and other members of their academic community(ies) and the world, with a potential reach far beyond the walls of their space

FAQs

What Twitter features does the article highlight for communication center outreach?

The article focuses on tagging, hashtagging, and geotagging to design engaging, site-specific content and improve audience reach.

Who are the main stakeholder groups addressed by the Noel Studio’s Twitter audience?

It includes internal stakeholders (such as EKU students and administrators), external stakeholders (such as students and parents from other groups), and external organizations at multiple geographic levels.

Why does the article argue that Twitter is effective for communication centers?

When used intentionally, Twitter helps communication centers build relationships with current and potential clients and promotes interactivity in ways traditional media often cannot.

Oct 15, 2026

Uploaded by kopisore