Sanrio 10-Year Long-Term Vision - Medium-Term Management Plan Update - 2025

Aug 20, 2026

Uploaded by Terk

Sanrio presents its “10-Year Long-Term Vision” and the “Medium-Term Management Plan Update” within a broader “Value Creation Story” framework. After a V-shaped recovery since its second founding in 2020, the document sets a 10-year direction to redefine what Sanrio aims to be in 10 years and to realize the Vision, Mission and Values (VMV). It outlines strategic objectives, business evolution pathways, and measurable indicators such as “Sanrio Time” and targets from fiscal 2024 to 2025.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages37

Reading Time1 h 33 min

AccessFree to download

Sanrio’s 10-year Long-Term Vision

Medium-term Management Plan Update

Sanrio’s VMV and “more Sanrio Time”

Objectives and expansion strategy

Vision, Mission, Values and indicators

Review of growth to date

Operating profit trend

Lighting the Way to Bring Smiles to All -Roadmap to a World of Smiles- “10-Year Long-Term Vision" and "Medium-Term Management Plan Update" 2 0 2 5 / 5 / 1 3 Since its "second founding" in 2020, Sanrio has been on a V-shaped recovery path and continued to show robust growth. has 1 In May 2023 , as a "Value Creation Story"we set a goal for the next 10 years of achieving 1 trillion yen in market capitalization and 50 billion yen in operating profit, and thanks to our fans and investors around the world who have loved and supported Sanrio, we were able to achieve these goals well in advance of schedule. However, while we have achieved our numerical goals, we still have a long way to go to realize our vision. We would like to redefine "what Sanrio aims to be in 10 years”, and present it as our "Long-term Vision.” | Sanrio's 10-year Long-Term Vision | | --- | | | | Medium-term Management Plan Update | 2 | Sanrio's 10-year Long-Term Vision | | --- | | | | Medium-term Management Plan Update | 3 Sanrio’s VMV ¹ Creating as many smiles as possible and extending the circle of happiness even further afield. Note 1 : VMV = Vision , Mission and Values 4 Contribute to Society through Smiles Sanrio brings a smile (entertainment) to every moment and invites our customers to feel close to / be deeply absorbed in Sanrio content. “Contribute to Society through Smiles” 5 Invites each and every customer to feel close to us and encourages customers to value themselves Support creators inside and outside the company and activities that nurture creativity ([e.g. support](e.g. support) for secondary creation) Embodiment of Our VMV¹ = more Sanrio Time Sanrio Time measures the smiles delivered to everyone. In this past year alone, we have increased Sanrio Time 1.5 times the previous year. 6 ³ ² ² Fiscal Fiscal 2024: 60.9 billion hours/year ↓ Fiscal 2025: 113.6 billion hours/year 2024: 400 million hours/year ↓ Fiscal 2025: 500 million hours/year Notes: 1. VMV = Abbreviation for Vision, Mission, and Values 2. Time Feeling Close to Sanrio = Calculated by multiplying the annual number of units sold by the unit time for each category 3. Time Absorbed in Sanrio = Total time spent on searches, major physical touch points, and major digital touch points Embodiment of Our VMV¹ = more Sanrio Time We are taking on the challenge of transforming our business to create smiles for as many people as possible , for as much time as possible. Objective ➊ Expand from “goods-centered”focus to delivering smiles for "as much time as possible"in each person's life To achieve our VMV, aim for vertical x horizontal expansion ↓ This cannot be achieved simply by expanding the customer base for merchandise. It requires establishing touchpoints that offer products and services that align with people’s everyday lives ↓ Evolve Sanrio’s business Objective ❷ Deliver smiles to as many people as possible, including those who have no contact with Sanrio at present Notes: 1. VMV = Abbreviation for Vision, Mission, and Values 7 Horizontal Position of Long-Term Vision Long-term strategy to work on over the next 10 years to achieve VMV ¹ Unchanging corporate philosophy“Minna Nakayoku”(Getting Along Together) Vision: One World, Connecting Smiles. Mission: Bring new value to the world of entertainment. Work together to create happiness and joy for the next generation. Indicators of the degree of VM achievement ”Sanrio Time”“Sanrio Materiality” Values to be maintained to realize VM (Vision and Mission) = Value Future, Insight, Challenge, Responsibility, Maximum, Praise Value Creat ion Story |
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Specific strategies for next three years“Medium-term Management Plan” | 10-year indicators Long-term target levels 3-year indicators Medium-term KGI/KPI Notes: 1. VMV = Abbreviation for Vision, Mission, and Values 8 Review of Growth to Date

FAQs

What is the purpose of redefining Sanrio’s long-term vision in the document?

To clarify what Sanrio aims to be in 10 years and to present it as the company’s “Long-term Vision,” beyond having achieved numerical goals.

What are the key VMV components mentioned in the plan?

VMV stands for Vision, Mission, and Values, including the corporate philosophy “Minna Nakayoku” and defined values such as Future, Insight, Challenge, Responsibility, Maximum, and Praise.

How does the document measure progress toward the vision?

Through indicators including “Sanrio Time” and “Sanrio Materiality,” with “Sanrio Time” calculated from annual unit sales multiplied by unit time for each category and also time absorbed in Sanrio via searches and touchpoints.

Aug 20, 2026

Uploaded by Terk

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