SAMPLING-GIVING TQ HIGHER EDUCATION - No.6 - March 31, 1958

Sep 21, 2026

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Compilation of news and notes on fund-raising and philanthropic activities, focusing on higher education giving. Highlights include contributions to fifty colleges and universities, analysis of gift sources for 1956–57, and commentary on responsibilities of religious organizations during economic uncertainty. Additional sections cover foundations, federal control recommendations, new construction trends in education and hospitals, hospital funding surveys in Montreal, and giving for the arts, including major campaign and gift examples.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages4

Reading Time10 min

AccessFree to download

SAMPLING-GIVINGTQHIGHER_EDUCATION

FOUNDATIONS

FEDERAL CONTROL

NEW_CONST RU CTION

GIVING FOR_THE AR T S

GIVIN G

A Compilation of News and Notes Related to Fund-Raising AR31 Vol.4 QUOTE # SAMPLING-GIVINGTQHIGHER_EDUCATION C ANADIAN ADVERTISING INDU STRY of THE AMERICAN ASS0CIATI0N 0F FUND-RAISING (0UN SE L No.6 March 31,1958 "What is the responsibility of religious organizations to their constituentsin a time of economic uncertainty?.....The future of valid programs demandsthat this que stion be asiked.Everybody who thinks at ali knows that the economiccycle turns downward at intervals.And those who have the welfare of religiousand philanthropic cooperation at heart will confront this fact and try to plan so thatthe downturn as well as the upturn can be made to serve the ends of compassionand faith ..。.。 "If we re-evaluate and unclutter our organizations and re-examine ourmotivations while deserting our spiral economic as sumptions,philanthropic andreligious agencies will win new favor and gain new respect from constituents andprospective donors,no matter what the economy does.They need new favor andrespect because the near future will lay greater burdens on them.Our nation growsby 7,000 people every day.New suburban congregations will soon be created at therate of about 20 a day.They need roof s over their head;they need outlets for theexpression of love to an unsaved world.They will have them if everyone who issolicited for finances in fiscal 1958-59 knows why he is being asked and where themoney is going."The Christian Century. Report of contributions to fifty colleges and univer sities has been made tothe Association of American Colleges as a sampling of the total study of giving tohigher education being made by the Council for Financial Aid to Education,theAmerican Alumni Council,and the American College Public Relations Association. Contributions to the fifty institutions in 1956-57 totaled $275,159,180,compared with $113,620,280 in 1955-56。The increase during the two year periodaveraged 142.2 per cent for the 50 institutions.Of the grand total for 1956-57,alumni contributed$36,286,193,or 13.2 per cent.Analysis of the sources of giftsduring 1956 shows the Ford Foundation grants for faculty salaries a dominant element. has prepared $1 million coast-to-coast public service advertising program to advanceunderstanding of problems of education。 Joint Hospital Fund of Montreal sent questionnaire to 6,500 citizens in-quiring what they sought first in the development of their ho spital system. 67.1 per cent named assurance of adequate bed space,first; 61.3 per cent named up-to-date equipment and testing facilities,second; 55.8 per cent named more research against disease as their third choice;and only nine per cent mentioned wider choice of food. # FOUNDATIONS The Field Foundation in a report for the two years ended September 30,1957,announced net grants for philanthropic purposes totaled $1,051,019.Thegrants for child welfare in the two-year period came to $512,077.20.The balancewent to intercultural and interracial relations and to projects in other fields. Advertising Educational Foundation,Inc.,has been established to advanceeducation related to advertising.Funds for support of foundation being sought nowfrom within the industry. # FEDERAL CONTROL of the solicitation of funds for charitable purposes is recommended by New JerseyState Charitable and Philanthropic Fund-Raising Study Commis sion.The Commis-sion suggested costs of state regulation outweigh the values.Commission estimated$200,000,000 is contributed annually in New Jersey,and claimed $6 million wasdiverted to fraudulent purposes,and $6 million to purposes which were barelywithin the law. # NEW_CONST RU CTION in January shows private educational building of $42 million compared with $43 millionin the same month in 1957. $47 million in private hospital construction as compared with $33 millionin the same month in 1957. $68 million in religious structures compared with $67 million in thesame month in 1957. The latter figure

FAQs

What is the key theme in the higher education giving coverage?

The coverage emphasizes the scale and sources of contributions to colleges and universities, along with how programs should adapt during economic uncertainty.

What do the 1956–57 contribution figures indicate?

Total contributions to fifty institutions increased substantially from 1955–56 to 1956–57, with alumni contributing a notable share and Ford Foundation grants playing a dominant role in faculty salary support.

How is giving for the arts described and what examples are provided?

The document describes coordinated art council campaigns for cultural organizations and references major campaign activity at Lincoln Center, along with specific gifts and funding amounts supporting initiatives and endowments.

Sep 21, 2026

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