PRIDE - February 1959

Sep 29, 2026

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February 1959 issue of PRIDE published by the American College Public Relations Association, featuring articles on development programs, the National Defense Education Act progress report, support groups, and organizing initiatives. Includes campus readiness and fundraising messages for Cumerford Incorporated, headquarters highlights on ACPRA’s Communications Section service, district meeting updates, and committee activities. Also contains immediate release notices covering ACPRA district meetings, university institutes, and a journalism scholarship memorial at Penn State.

LanguageEnglish

CategoryLiterature

FormatPDF

Pages24

Reading Time37 min

AccessFree to download

Why don't you talk to the men at Cumerford about raising the money?

Will your campus be ready for 1970?

Why don't you talk to the men at Cumerford about raising the money?

Articles

Measuring a development program

The National Defense Education Act: progress report III

Research or news

Support groups Is $I00 enough?

Organizing a support group

Knee-deep in conferenees

Plan your work—then work your artist

Headquarters highlights

For immediate release

February 1959 PRIDE 6503RAM published by THE AMERICAN COLLEGE PUBLIC RELATIONS ASSOCIATION 1ARYGROVE COLLEGE LIBRARDETROIT,MICHIGANPLEASE DO NOT REMOVg # Why don't you talk to the men at Cumerfordabout raising the money? by William R.Cumeriord,president,Cumerford Incorporated ## Will your campus be ready for1970? If you have not yet begun yourdevelopment plans for 1970.1975and beyond,you may soon be toolate.for tomorrow is upon us. The men of Cumerford havehelped many college boards plantheir long range development pro- grams. With these prograniscrystallized,our executives havehelped raise the money to beginthem.Buildings are going up now.These colleges and universitieswill be ready for the future. Will your campus be ready for1970? ## Why don't you talk to the men at Cumerford about raising themoney?Cumerford Incorporated,fund-raising,912 Baltimore Ave-nue,Kansas City 5,Missouri.BA-ltimore 1-4686.Send today foryour copy of our "Brief Guide ToFund-Raising.”There is no chargeor obligation involved. PRIDE Published tcn times a year by the American College Public Relations Association,1785 Massachusetts Avcnue,N.IV.,Washington 6,D.C. Howard S.Curtiss PresidentMarvin G.Osborn,Jr.President-electJames R.JordanPast PresidentT.W.Van Arsdale,Jr.Secretary-treasurerW.R.BrossmanVice-president for Districtsand Membership Arthur Schaefer Vice-president for Publicationsand Association ServiccsLyle M.Nelson Vicc-president for SectionsV.Noel JohnstonExecutive Director George Doty Assistant Executive Director aud EditorSusan Hanna Assistaut Editor ## Articles Measuring a development program,5John Anthony Brown The National Defense Education Act:progress report III,7Homer D.Babbidge,Jr.Research or news,9Richard P.BaileySupport groupsIs $I00 enough?,12Richard S.Slottow Organizing a support group.15Charles R.Estill Knee-deep in conferenees,17Gcrtrude M.Hall Plan your work—then work your artist,20Robcrt E.HuffmanHeadquarters highlights,3For immediate release,4Noted with Pride,2IMeet your officers,22 ## Features Illustrations:Our chaotic coverdepicts a few of the trials posedby campus confcrences.(Sec"Knce-dcep in conferences"page 17.)Photographs:Page 12,IVal-ter R.Fleischer,courtesy HarvardUniversity News Ofce;p.17,Illi-nois State Normal UniversityPublicity Ofce;p.22,John Kelly. Annual subscriptions,$15;$5 to public and cducational libraries.No discount to subscription agencies;additional subseriptions tomembers_at library rate.Second class postage paid at Wash-ington,D.C.American College Public Rclations Assn.1959. February 1959 Headquartershighlights An exciting new service of the Communications Seetion is announced in this issue(page 4).The Section is offering member institutionsan opportunity for an individual and private critieismof publications.The first panel of critics is ehosen andready to work.As,and if,rcquests for the service comein volume,additional panels will be selected. ACPRA,as many of you know,has been one of theeducational associations invited to meet from time totime with Commissioncr of Education Lawrenee G.Derthiek and members of his staff to discuss matterspertinent to higher education.I have been increasinglyimpressed by the degree of dedication and the abilityof the people in the Office of Education.As toilers inthe field of education,and as taxpayers,I thought youwould like to hear about these superior publie servants. By this time President Iloward Curtis and I haveattended nine District meetings.Curt has delivered hisaddress outlining ACPRA's relationships with theAmeriean Alumni Couneil and spelling out alternativeeourses for the future.When the last District meetingis over(April)the Executive Committee hopes to havegathered enough information to suggest an intelligentcourse of action to the membership for consideration. I have said before,and often,that this procedure isan act of good faith on the part of the Exeeutive Com-mittee.It is a sincere effo

FAQs

What message does the Cumerford promotion emphasize in the issue?

It asks whether campuses will be ready for 1970 and encourages talking to Cumerford about raising fundraising money for long-range development programs.

What is highlighted in the Communications Section service announcement?

An opportunity for member institutions to request an individual, private criticism of publications, with panel critics selected as requests come in volume.

What types of activities are described under ACPRA committee work and district meetings?

The issue notes active exhibits and research committees, along with recent district meetings where ACPRA relationships and future course of action are discussed.

Sep 29, 2026

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