PRACTICAL DEVELOPMENT OF MODERN MASS MEDIA EDUCATION IN POLAND - Volume 5 - Number 3 - 2012 abstract and key points

Oct 15, 2026

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Practical development of modern mass media education in Poland is examined across 1992–2012, tracing how media education evolved from earlier ideologically constrained initiatives into more diversified, competence-focused practices. The analysis highlights key developmental milestones, including major institutions, journals, training programs, and public discussions shaping media literacy, media competence, and analytical thinking, as well as responses to media effects on youth.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages6

Reading Time15 min

AccessFree to download

Principal developmental milestones of media education in Poland

1990s: reorientation and institutional growth

Since 1998: integration with humanities and expansion of materials

21st century: national supervision and program initiatives

Volume 5, Number 3, 2012 PRACTICAL DEVELOPMENT OF MODERN MASS MEDIA EDUCATION IN POLAND Alexander Fedorov Abstract. Practical development of modern mass media education in Poland. The paper analyzes the main ways of practical development of modern media education (1992-2012 years) in Poland: basic technologies, main events, etc. Keywords: media education, media literacy, practical approaches, technologies. Principal developmental milestones of media education in Poland P. Drzewiecki, a Polish researcher, justly asserts that the development of media education in Poland before the early 1990s was attended with great difficulties [Drzewiecki, 2010, p. 35] . Honestly, from the point of view of the modern media education level that provides for media text perception, analysis, creation and distribution, development of analytical thinking and media competence that are free from ideological censorship, Poland which was part of the "Soviet camp" as they say was"substandard". However, as well as in the Soviet Union, media education in the Polish People's republic in the 1960s – 1980s though being under the ideological control developed in the form of elective classes, circles, film clubs, amateur film/photo studios, school and high school press, etc.[See for example: Koblewska, 1965; 1980] . At the same time, as well as in the USSR, there dominated two pedagogical approaches – practical (based on teaching media text creation in the press, radio, photography, film making, and television) and aesthetic (based on art media text perception and analysis) . In connection with significant political and economic changes in the 1990s media education in Poland got its second wind. Polish media educators began to actively implement foreign, and first of all, the European experience. Problems of media competence development got on the agenda. In 1996, the Polish Society for Technologies and Educational Media was created. From 1996 to 2003 a quarterly journal "Media Education" came out. Media education movement (both at universities and at schools) spread in such Polish cities as Warsaw, Gdansk, Katovitsy, Lublin, Poznan, Torun, etc. Since 1998 media education in Poland was integrated with the humanities (for example, Polish and Literature), the scope of published media education programs, training manuals, monographs and articles extended. At the same time, one could often hear in the society the opinions underlying the necessity of introducing autonomous media studies/courses as well [Drzewiecki, 2010, p. 37] . Since the beginning of the 21st century the National Council for Radio and Television began to supervise the development of media education at national level. The ideas concerning a complex development of media education in Poland including the appropriate training of teachers and the involvement of public organizations, libraries and local authorities in media education were put forward. The conferences in Kelts (2000) and Warsaw (2000) were devoted to media education problems. In 2002, the National Council for Radio and Television held a meeting with the participation of media education experts where the further evolution of media education in Poland was discussed. In the sequel, there were such problems as limitation of harmful media effects on the underage audience, initiation of the bill of media violence propaganda prohibition, media agencies involvement in media education, in particular, television and Internet ([EdukacjaMedialna.pl](EdukacjaMedialna.pl) or [Edunews.pl](Edunews.pl)) in the focus of public discussions in Poland. In 2005, the Polish Film Institute (PFI) was established. It carried out a number of projects connected with media education. Thus packets with 50 DVDs containing game, documentary and animation films were sent to 14,000 polish schools. Each of them was selected by experts according to their training programs [Lipszyc, 2012] . The entry of Poland into the European Union enabled polis

FAQs

How did media education in Poland develop before the early 1990s?

Before the early 1990s, media education faced significant difficulties and was often constrained by ideological control, developing through elective classes, circles, film clubs, amateur studios, and school press activities.

What changes occurred in the 1990s that strengthened media education in Poland?

In the 1990s, political and economic changes created momentum. Polish media educators implemented foreign—especially European—experience, and institutions such as the Polish Society for Technologies and Educational Media and the quarterly journal “Media Education” supported the movement.

How did Poland structure national-level media education after the start of the 21st century?

From the beginning of the 21st century, the National Council for Radio and Television supervised media education at the national level, promoting comprehensive teacher training and involving public organizations, libraries, and local authorities, alongside efforts addressing harmful media effects and legislation discussions.

Oct 15, 2026

Uploaded by Putri