Pearson BTEC Level 3 Nationals Marketing Specification - Issue 3 - First teaching September 2020

Oct 20, 2026

Uploaded by Jake

Pearson BTEC Level 3 Nationals Marketing specification, Issue 3, sets out the framework for the Extended Certificate, Diploma, and Extended Diploma in Marketing. It outlines the learner-centred, unit-based approach with knowledge applied through project-based assessments, describing how teaching, assessments, and portfolios support progression to employment and higher education. The document also explains collaborative development with employers, professional bodies, and colleges, and provides guidance and references relevant to course delivery, support resources, and copyright and publication details.

LanguageEnglish

CategoryExam

FormatPDF

Pages200

Reading Time8 h 24 min

AccessFree to download

Welcome

Why are BTECs so successful?

A word to learners

Collaborative development

Summary of changes made between the previous issue and this current issue

Pearson BTEC Level 3 Nationals Extended Certificate, Diploma and Extended Diploma in Marketing Specification First teaching from September 2020 First certification from 2021 Issue 3 Pearson BTEC Level 3 Nationals Extended Certificate in Marketing Diploma in Marketing Extended Diploma in Marketing Specification First teaching September 2020 Issue 3 About Pearson We are the world’s leading learning company operating in countries all around the world. We provide content, assessment and digital services to learners, educational institutions, employers, governments and other partners globally. We are committed to helping equip learners with the skills they need to enhance their employability prospects and to succeed in the changing world of work. We believe that wherever learning flourishes so do people . This specification is Issue 3. We will inform centres of any changes to this issue. The latest issue can be found on our website . References to third-party material made in this specification are made in good faith. Pearson does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Materials may include textbooks, journals, magazinesand other publications and websites.) ISBN 978 1 446 96550 4 All the material in this publication is copyright © Pearson Education Limited 2023 Welcome With a track record built over 30 years of learner success, BTEC Nationals are widely recognised by industry and higher education as the signature vocational qualification at Level 3. They provide progression to the workplace either directly or via study at a higher level. Proof comes from YouGov research, which shows that 62 per cent of large companies have recruited employees with BTEC qualifications. What’s more, well over 100,000 BTEC students apply to UK universities every year and their BTEC Nationals are accepted by over 150 UK universities and higher education institutes for relevant degree programmes either on their own or in combination with A Levels. Why are BTECs so successful? BTECs embody a fundamentally learner-centred approach to the curriculum, with a flexible, unit-based structure and knowledge applied in project-based assessments. They focus on the holistic development of the practical, interpersonal and thinking skills required to be able to succeed in employment and higher education . When creating the BTEC Nationals in this suite, we worked with many employers, higher education providers and colleges to ensure that their needs are met. Employers are looking for recruits with a thorough grounding in the latest industry requirements and work-ready skills such as teamwork. Higher education needs students who have experience of research, extended writing and meeting deadlines. We have addressed these requirements with: • a range of BTEC sizes, each with a clear purpose, so there is something to suit each learner’s choice of study programme and progression plans • refreshed content that is closely aligned with employers’ and higher education needs for askilled future workforce • assessments and projects chosen to help learners progress to the next stage . This means some are set by you to meet local needs, while others are set and marked by Pearson so that there is a core of skills and understanding that is common to all learners. For example, a written test can be used to check that learners are confident in using technical knowledge to carry out a certain job. We provide a wealth of support, both resources and people, to ensure that learners and their teachers have the best possible experience during their course . See Section 10 Resources and support for details of the support we offer. A word to learners Today’s BTEC Nationals are demanding, as you would expect of the most respected applied learning qualification in the UK. You will have to choose and complete a range of units, be

FAQs

What qualifications does this BTEC Marketing specification cover under Issue 3?

It covers the BTEC Level 3 Nationals Extended Certificate in Marketing, the Diploma in Marketing, and the Extended Diploma in Marketing.

How are learners assessed in the BTEC Nationals Marketing approach described here?

The specification emphasizes project-based assessments and unit-based learning, using a mix of assessments such as written tests and assignments that are set and marked by Pearson for common skills and understanding.

When does Issue 3 start being taught and certified?

The specification states first teaching from September 2020 and first certification from 2021.

Oct 20, 2026

Uploaded by Jake