Paper 1 Revision - Section 1: Business activity, Section 2: Marketing, Section 3: People

Sep 5, 2026

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Revision notes covering GCSE Paper 1 across three core business themes. Section 1 explains the purpose of business enterprise and entrepreneurship, business planning and the need to manage risk, different forms of business ownership, how aims and objectives evolve, stakeholder roles and impacts, and routes to growth through organic development or external takeovers. Section 2 focuses on marketing’s role, market research, segmentation, and the marketing mix. Section 3 addresses human resources, organisational structures, communication, recruitment and selection, motivation, retention, training and development, and employment law.

LanguageEnglish

CategoryExam

FormatPDF

Pages36

Reading Time1 h 31 min

AccessFree to download

Section 1: Business activity

1.1 The role of business enterprise and entrepreneurship

1.2 Business planning

1.3 Business ownership

1.4 Business aims and objectives

1.5 Stakeholders in business

1.6 Business growth

Section 2: Marketing

2.1 The role of marketing

2.2 Market research

2.3 Market segmentation

2.4 The marketing mix

Section 3: People

3.1 The role of human resources

3.2 Organisational structures and different ways of working

3.3 Communication in business

3.4 Recruitment & selection

3.5 Motivation & retention

3.6 Training & development

3.7 Employment Law

Paper 1 Revision Section 1: Business activity 1.1The role of business enterprise and entrepreneurship 1.2 Business planning 1.3 Business ownership 1.4 Business aims & objectives 1.5 Stakeholders in business 1.6 Business growth Section 2: Marketing 2.1 The role of marketing 2.2 Market research 2.3 Market segmentation 2.4 The marketing mix Section 3: People 3.1 The role of human resources 3.2 Organisational structures and different ways of working 3.3 Communication in business 3.4 Recruitment & selection 3.5 Motivation & retention 3.6 Training & development 3.7 Employment Law | Section 1: Business activity | | | | | | | --- | --- | --- | --- | --- | --- | | | Topic
􀂃 Content
􀀹 Points to include | Red
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􀀮 | Green
􀀭 | | | 1.1 The role of business enterprise and entrepreneurship
􀂃 The purpose of business activity and enterprise
􀀹 spotting an opportunity, developing an idea for a business, satisfying the needs of customers
􀂃 Characteristics of an entrepreneur
􀀹 creativity, risk taking, determination, confidence
􀂃 The concept of risk and reward 1.2 Business planning
􀂃 The purpose of planning business activity
􀀹 reducing risk, helping a business to succeed
􀂃 The role, importance and usefulness of a business plan
􀀹 identifying markets, help with obtaining finance, identifying resources a business needs to operate, achieving business aims and objectives 1.3 Business ownership
􀂃 The features of different types of business ownership
􀀹 sole traders, partnerships, private and public limited companies
􀂃 The concept of limited liability
􀂃 The suitability of differing types of ownership in different business contexts
􀀹 start-ups and established businesses 1.4 Business aims and objectives
􀂃 The aims and objectives of business
􀀹 profit, survival, growth, providing a service, market share
􀂃 How and why objectives might change as businesses evolve
􀂃 Why different businesses may have different objectives 1.5 Stakeholders in business
􀂃 The roles and objectives of internal and external stakeholder groups
􀀹 owners, employees, customers, suppliers, government, local community
􀂃 The effect business activity has on stakeholders
􀂃 The effect stakeholders have on business 1.6 Business growth
􀂃 Organic growth
􀀹 increasing output, gaining new customers, developing new products, increasing market share
􀂃 External growth
􀀹 mergers, takeovers-including horizontal, vertical, diversification | | | | | | | 1.1 The role of business enterprise and entrepreneurship
􀂛 Why do businesses exist?
􀁸 Businesses exist to satisfy the needs of customers. They provide goods and services at a price that people are willing to pay. In return, the business will be rewarded with profit.
􀁸 Once an idea for a business exists, it can be developed.
􀁸 An entrepreneur may also see an existing product and spot an opportunity to develop and improve it.
􀂛 What is enterprise?
􀁸 Enterprise is seeing an opportunity to provide a product or service that people are willing to buy.
􀂛 Reasons why people choose to start their own business | | | | | | --- | --- | --- | --- | --- | | | Reason | Explanation | | | | To be your own boss This means that when you start your own business, you will be able to make decisions on your own hours, pay, duties and working conditions-unlike an employee within a business who has to do as they are told by their boss. To pursue your own personal interests For example, if you love playing the guitar as a hobby, you could startup a business as a guitar shop / guitar teacher, thus combining your passion with your job. To earn an income You may have lost your job and be struggling to get a new one. Starting your own business is a way to generate income needed foryour rent, food and bills. To do something positive for society For example, you might start a business that has social, envir

FAQs

Why do businesses exist and what rewards do they seek?

Businesses exist to satisfy customers’ needs by providing goods and services at a price customers are willing to pay. In return, the business is rewarded with profit.

What should a business plan help a new venture achieve?

A business plan supports success by reducing risk through decisions based on research. It also helps identify resources needed to operate and clarifies aims, objectives, and relevant markets to obtain finance.

What are the main differences between organic growth and external growth?

Organic growth increases output, gains new customers, develops new products, and increases market share. External growth involves mergers and takeovers, including horizontal, vertical, and diversification.

Sep 5, 2026

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