Otaku作为日本文化霸权在印尼推特奥宅社区中的一部分 - 学术论文探究

Aug 20, 2026

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The study examines the hegemony of Japanese culture in Indonesia through Otaku practices within the JPFBASE (Indonesian Twitter base of the Otaku community). Using qualitative critical paradigm research, it analyzes tweets on JPFBASE with Charles Sanders Pierce’s semiotic meaning triangle to produce descriptive findings. Results indicate Japanese cultural hegemony shapes multiple dimensions of Indonesian Otaku life, including mindset, dress style, language, and food references.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages11

Reading Time28 min

AccessFree to download

Introduction

Concept of hegemony

Otaku and Japanese cultural influence

Literature Review

Hegemony in Gramsci and related views

Cultural hegemony and social norms

Research Design (implied from abstract)

Qualitative critical paradigm

Twitter data and semiotic analysis

"Otaku" As a Part of Japan Cultural Hegemony in Otaku Community on Indonesian Twitter Base Intan Maharani Putri1, Shakilah Faliha2, Hana Hanifah3, Dini Safitri4 Universitas Negeri Jakarta, Indonesia1,2,3,4 Abstract: Many new elements are present in life in Indonesia, especially in a culture that is increasingly influenced by a new, manipulating culture. Such a unique phenomenon occurs in Indonesia, namely anime lovers or familiarly referred to as Otaku. This study aims to find out the process of Japanese culture’shegemonization in the life of JPFBASE (Indonesian Twitter base of the Otaku community). Researchers used qualitative research methods, and the paradigm used is critical because it is considered relevant to find meaning and understanding related to the phenomenon under study. The study was conducted regarding analyzing tweets on the JPFBASE Twitter base. The researchers used the semiotic analysis method of Charles Sanders Pierce’s meaning triangle to obtain descriptive data. Researchers found that the hegemony of Japanese culture in Indonesia affects several aspects, including mindset, dress style, language, and food references. Keywords: Hegemony, Japanese culture, Otaku Introduction Many new elements are present in Indonesia, especially the culture increasingly influenced by the new manipulating culture. These elements impact the order of people's lives, especially habits and characters that are dominated by new cultures due to fanatical craze, especially in the modern era, which is increasingly concentrated on influencing renewal. Of course, it can affect the mind between real and unreal, but it is really done like a unique phenomenon that occurs in Indonesia, namely anime lovers or familiarly known as excessive Japanese film lovers, referred to as Otaku. Otaku is a heavy lover of Anime and Otaku, on average, comes from children to teenagers who can know hundreds of types of Anime because of the femininity that influences the brain to think and memorize. The notion of hegemony, according to Gramsci in Juditha (2018), is something that can initiate other things by accepting everything that is dominating. Hegemony is formed because of the power that dominates by forming a mindset that can affect many audiences, which is assumed to be accurate and should be followed or avoided. The existence of new cultural hegemonies that emerge in Indonesia can affect Indonesian society's general habits, such ashow to speak, dress, think, and so on. Due to the new culture that emerged due to the dominance of the influencing craze, a new dimension replaced the old one. Seeing the phenomenon of love for Japanese culture, the researchers assumed that there was a hegemony of Japanese culture through Otaku, who liked Japanese culture so much because they felt attracted to a new dimension with various factors that could be a convenient stopover for them to escape from reality. Otaku's love for Japanese culture featured in Anime and manga raises the question of whether this ultimately endangers their cultural existence and identity as a younger generation of Indonesians. From this point on, researchers are interested in delving deeper into the issue of how Otaku became part of the manifestation of Japanese hegemony in Indonesia in a study entitled "Otaku as Part of Japanese Cultural Hegemony in Indonesia." This study aims to explore the definition of the term Otaku, find out the factors that cause the emergence of Otaku so that Japanese cultural hegemonization occurs in the Indonesian Otaku community on Twitter, and find out the process of Japanese cultural hegemonization in the life of the Indonesian Otaku community based on Twitter, and find out aspects-aspects affected by the hegemony of Japanese Otaku culture. Literature Review Linguistically Hegemony comes from the Greek (egemonia), which is to control the nation over other nations. According to (Siswati, 2018), the term proposed by Gramsci, hegemony i

FAQs

What is the main goal of this study?

To explain how Japanese culture is hegemonized in the lives of Otaku in Indonesia, particularly within the Twitter-based JPFBASE community.

What research method is used to analyze JPFBASE Twitter content?

A qualitative research approach with a critical paradigm is applied, and tweets are examined using Charles Sanders Pierce’s semiotic meaning triangle.

Which aspects of life are influenced by Japanese cultural hegemony found in the study?

The study reports impacts on mindset, dress style, language, and references related to food.

Aug 20, 2026

Upload by Eliana