Modern vs Traditional - Examining Cultural Commodiﬁcation of Javanese Wedding Ritual in Pacitan, Central Java

Aug 29, 2026

This study examines the cultural commodification of Temu Panggih, a procession element in Javanese traditional weddings in Pacitan Regency, Central Java. Temu Panggih is understood as a ritual of meeting between bride and groom, carrying philosophical meaning. The research analyzes commodification through indicators of inauthenticity, manipulation, and standardization, using descriptive qualitative methods based on interviews, observation, and documentation, with critical-paradigm data analysis. Results show cultural commodification driven by market demand, reducing step-by-step procession values as they are altered.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages7

Reading Time18 min

AccessFree to download

Introduction

Javanese wedding customs and the Temu Panggih highlight

Social media, millennials, and wedding broadcast effects

Values, omitted stages, and philosophical significance

Method and analysis approach

Qualitative data collection and critical paradigm analysis

Modern vs Traditional: Examining Cultural Commodiﬁcation of Javanese Wedding Ritual in Pacitan, Central Java Luthﬁ Ayu Paramitha(B) and Fatma Dian Pratiwi Department of Communication Science, Islamic State University of Sunan Kalijaga, Yogyakarta, Indonesia [lutfiparamitha@gmail.com](lutfiparamitha@gmail.com) , [fatma.pratiwi@uin-suka.ac.id](fatma.pratiwi@uin-suka.ac.id) Abstract. This study examines the cultural commodiﬁcation of the Temu Panggih, a part of procession in Javanese traditional wedding in Pacitan Regency. Temu Panggih is one of the traditional ritual that has the meaning which is to meet (between the bride and the groom) . We assume that Cultural commodiﬁcation occurs in changing the value and function of goods and services into commodities (which has economic value) in this case the change in philosophical values into a current trend that can be traded according to consumer demand. This can be studied by three indicators, namely inauthentic, manipulative and standardized. This research method uses descriptive qualitative and data collection techniques are interviews, observation, and documentation. The data analysis technique used is the critical paradigm. The result of this research is that there is a commodiﬁcation of culture that can be seen from the changes that occur in the procession for the sake of market demand. Thus, the values decrease due to reduce of this step by step procession. Keywords: Cultural Commodiﬁcation · Temu Panggih · Pacitan 1 Introduction Indonesia has adiversity ofcustoms and cultures, oneofwhich is the custom ofmarriage. Each region throughout the archipelago has its own characteristics, ranging from the wedding procession, clothing and ornaments that add to the characteristics ofthe custom. This is because there is customary marriage law, namely the rules of customary law that regulate the form of marriage, methods of application, marriage ceremonies and the termination of marriages in Indonesia (Wulansari, 2016) . These customary law rules in various regions of Indonesia have differences from each other due to the different nature of the community, customs, religions and beliefs. In addition, customary law also undergoes several changes or shifts in values due to the changing times, the occurrence of marriages. Between different ethnic groups, customs, and religions and beliefs. One of the highlights in the variety of wedding customs, is the Javanese traditional wedding procession. Especially in this case is a series that is sequential and becomes a typical value. This Javanese traditional wedding has different and complex customs © The Author(s) 2022 R. Kertamukti et al. (Eds.): AICOSH 2022, ASSEHR 717, pp. 154–160, 2022 . [https://doi.org/10.2991/978-2-494069-87-9](https://doi.org/10.2991/978-2-494069-87-9_19)[_](https://doi.org/10.2991/978-2-494069-87-9_19)[19](https://doi.org/10.2991/978-2-494069-87-9_19) Modern vs Traditional 155 and processions. Located in the series of events and attributes during the procession. Among other things, the handover procession, paes or creaking, siraman, midodereni, meeting panggih and so on. From these various processions, the traditional Panggih is a procession that becomes an icon. This procession is the culmination of a series of Javanese traditional wedding processions. This is because in this procession the bride and groom meet each other (JAYA, 2018: 1) . They were met before being seated on the aisle to receive prayers from the guests. Meanwhile, technological developments have an impact on the Panggih, which is widely known as a Javanese cultural heritage and tradition. One of them is millennials who know this procession from social media. According to data in Indonesia, the most social media users are millennials as much as 95.96%(Dwi Anggraini, 2019: Accessed January 6, 2022, 16:28) . With the broadcast of the Panggih on digital media and social media, it increases awareness of the wider community, espe

FAQs

What is the focus of the study?

The study focuses on cultural commodification of Temu Panggih, part of the Javanese traditional wedding procession in Pacitan Regency, Central Java.

How does the research explain cultural commodification in this context?

It explains commodification as changing philosophical cultural meanings into market-tradable commodities, measured through inauthentic, manipulative, and standardized indicators.

What methods and data sources are used?

The research uses descriptive qualitative methods with interviews, observation, and documentation, followed by data analysis using a critical paradigm.

Aug 29, 2026

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