Modelling YouTube assisted language learning (YALL) adoption in EFL learning - A technology acceptance model (TAM) and theory of planned behavior (TPB) approach

Oct 15, 2026

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The study explores EFL university students’ perceptions of YouTube assisted language learning (YALL) and models its adoption using the technology acceptance model (TAM) alongside the theory of planned behavior (TPB). Data are collected from 272 students via a questionnaire administered through Google Forms and analyzed with Smart PLS for PLS-SEM. Results support the validity of reliability, convergent validity, and discriminant validity across perceived usefulness, perceived ease of use, and behavioral intention. Hypothesis testing shows PEOU significantly increases PU and both PEOU and PU significantly influence behavioral intention, with TPB supporting positive adoption and perceived behavioral control.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages17

Reading Time43 min

AccessFree to download

Introduction

YouTube assisted language learning (YALL) as an effective learning tool in EFL context

YouTube as a learning resource in education—recent trends

OPEN ACCESS Research Article Contemporary Educational Technology, 2025, 17(4), ep614 ISSN: 1309-517X (Online) Modelling YouTube assisted language learning (YALL) adoption in EFL learning: A technology acceptance model (TAM) and theory of planned behavior (TPB) approach Shaista Rashid 1* 0000-0002-7426-299X 1 Prince Sultan University, Riyadh, SAUDI ARABIA * Corresponding author: [srashid@psu.edu.sa](srashid@psu.edu.sa) Citation: Rashid, S. (2025) . Modelling YouTube assisted language learning (YALL) adoption in EFL learning: A technology acceptance model (TAM) and theory of planned behavior (TPB) approach. Contemporary Educational Technology, 17(4), ep614. [https://doi.org/10.30935/cedtech/17546](https://doi.org/10.30935/cedtech/17546) ARTICLE INFO ABSTRACT | Received: 2 Jul 2025
Accepted: 20 Nov 2025
INTRODUCTION | The study aims to explore the students’ perception ofYouTube assisted language learning (YALL) in the English as a foreign language (EFL) context using the basic technology acceptance model (TAM) by Davies (1989) . This study delves into YALL adoption using TAM model as it is an unexplored area and the present studies focuses on mere perception regarding YALL or the adoption of YouTube as an educational resource, but not on the adoption of YALL in EFL context. The study is based on a quantitative approach. The data was collected using a questionnaire adapted from Chau et al. (2024) through Google Forms. The sample of 272 students was collected by purposive sampling followed by random sampling. Data is subjected to analysis in Smart PLS [4.1.1.2](4.1.1.2) for PLS-SEM analysis. The findings reveal that reliability, convergent validity, and discriminant validity are valid in all perceived usefulness (PU), perceived ease of use (PEOU), and behavioral intention (BI) constructs. Moreover, hypotheses testing results reveal that PEOU positively influences PU (b = 0.667, t = 11.600, p = 0.000) . Furthermore, BI is also significantly impacted by PEOU (b = 0.362, t = 6.056, p = 0.000) and PU (b = 0.493, t = 8.634, p = 0.000) . Lastly, the findings of the study are supported by the theory of planned behavior as the insights from TAM hint at the positive adoption, which implies that perceived behavioral control is promoting the adoption of YALL in university EFL context. This study offers practical insight to introduce YALL as a useful technique by educators to promote enhanced self-learning.
Keywords: EFL learners, language learning, TAM, YALL, theory of planned behavior | | --- | --- | Background YouTube plays an important role in making education easy, effective, and accessible, and acts as a ubiquitous learning aid (Koc & Yucel, 2022; Mady & Baaadel, 2020) . YouTube has a number of benefits in language learning, as pointed out in the recent research. Listiani et al. (2021) discovered that YouTube is a valuable tool for bilingual children to learn English language skills. This idea is reinforced by Dabamona and Yunus (2022), who state that YouTube serves as a beneficial medium to learn English and promote an autonomous learning experience. According to Crystal and Potter (2023), English is the most influential language worldwide. Keeping its importance in view, YouTube serves as an effective medium for students to learn English language skills (Zarzycki, 2020) . English has four skills: speaking, learning, listening, and reading. YouTube, as a new technology, serves a significant role in improving these skills (Faziah et al., 2024) . YALL as an Effective Learning Tool in EFL Context YouTube assisted language learning (YALL) is an effective learning tool in the English as a foreign language (EFL) and is found to be a significant tool in improving EFL skills (Dizon, 2022) . YouTube learning has proven cognitive benefits as it enhances creative skills to learn new things (Akihary et al., 2023) . YouTube provides various kinds of videos, clips, trailers, blogging, podcasts, and other helpfu

FAQs

What is the main goal of the study on YALL adoption?

To examine EFL students’ perceptions of YouTube assisted language learning and to model its adoption using TAM and TPB.

How was the data collected and analyzed?

The study uses a questionnaire adapted from prior work, administered through Google Forms to 272 students, and analyzes results with Smart PLS for PLS-SEM.

Which factors significantly influence behavioral intention to adopt YALL?

Perceived ease of use and perceived usefulness significantly affect behavioral intention, and PEOU also positively influences perceived usefulness.

What role does the theory of planned behavior play in the study’s conclusions?

The findings are supported by TPB, indicating that perceived behavioral control promotes YALL adoption in the university EFL context.

Oct 15, 2026

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