Merlin Entertainments and Paramount Join Forces to Create UK’s First and Only PAW Patrol-Themed Land

Aug 25, 2026

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Merlin Entertainments has announced a new partnership with Paramount to bring PAW Patrol to Chessington World of Adventures Resort in 2026, creating the UK’s first and only fully themed PAW Patrol land. The collaboration is designed to strengthen Merlin’s branded destination portfolio by leveraging major IP and to expand appeal to families with pre-school children. The development includes multiple PAW Patrol-themed rides, guest accommodation, and a customised retail offer, created through close work between Paramount creatives and Merlin Magic Making innovators.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages2

Reading Time5 min

AccessFree to download

Key Partnership Announcement

New Themed Land at Chessington in 2026

Strategy for Expanding IP Experiences

What the Development Will Include

Stakeholder Quotes and Commitments

Company Background Notes

MERLIN ENTERTAINMENTS AND PARAMOUNT JOIN FORCES TO CREATE UK’S FIRST AND ONLY PAW PATROL ® LAND • Multi-m illion pound investment will see new PAW Patrol-themed land open a t Chessington World of Adventures Resort in 2026 • Partnership expands Merlin’s offering to fam ilies with pre-school children , a key dem ographic for future growth Merlin Entertainments, a world leader in branded entertainment destinations, has announced a new partnership with Paramount to bring PAW Patrol – the number one pre-school brand in the UK and globally, produced by Spin Master Entertainment – to one of its leading UK theme parks in 2026. The introduction of the famous pups to Chessington World of Adventures Resort through the creation of the UK’s first and only PAW Patrol themed land, will surprise and delight families with young children across the country. This major new collaboration is part of Merlin’s strategy to work with owners of leading intellectual property (IP) to bring these premium brands to life in key locations across the world and comes hot on the heels of its recent global partnership with Minecraft. It also signals the company’s ambition to broaden its offering to families with pre-school children, increasing its appeal with this key demographic. Chessington World of Adventures is the UK’s only attraction to offer a theme park, zoo, aquarium and themed hotels, and is uniquely placed to strengthen its appeal to young families through the addition of this popular preschool brand. The development at Chessington will include the creation of first-of-its-kind concepts, not only with four PAW Patrol-themed rides, but also guest accommodation and a customised retail offer, all of which will bring the brand to life. Fiona Eastwood, Chief Executive Officer of Merlin Entertainments, said: “We’re delighted to be joining forces with Paramount to bring PAW Patrol to life in one of our most popular UK theme parks. The partnership reinforcesour position as the preferred partner for the world’s most beloved brands and builds on our expanding offer to families with younger children, who are a key audience for us as part of our future growth plans. We look forward to welcoming guests to Chessington to enjoy this exciting new land.” Marie Marks, SVP, Global Experiences at Paramount, said: “We are so excited to see the iconic PAW Patrol brand come to life at Chessington World of Adventures, and incredibly pleased to be partnering with Merlin Entertainments to bring these beloved pups to their first fully themed land in the UK. Chessington World of Adventures and Nickelodeon have a deep commitment to creating entertainment that families can enjoy together, and we are delighted that this new themed land will immerse young visitors in their very own PAW Patrol adventure.” The themed, immersive PAW Patrol land is being developed through close collaboration between the creatives at Paramount and the innovators in Merlin Magic Making, who together have vast experience in reaching new audiences through bold and captivating concepts. Media Enquiries Merlin Entertainments David Pugh ENDS Brunswick Group Fiona Micallef-Eynaud / Greg Dawson Global Corporate Communications & Public Affairs Director [david.pugh@merlinentertainments.biz](david.pugh@merlinentertainments.biz) +44 (0)20 7404 5959 [merlin@brunswickgroup.com](merlin@brunswickgroup.com) Notes to Editors About Merlin Entertainments Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Gr

FAQs

What partnership has been announced between Merlin Entertainments and Paramount?

Merlin Entertainments and Paramount have joined forces to bring the PAW Patrol brand to Chessington World of Adventures Resort through a new themed land.

When will the PAW Patrol land open at Chessington?

The new PAW Patrol-themed land is planned to open in 2026.

What attractions and guest offerings will the themed land include?

The development will feature multiple PAW Patrol-themed rides, plus guest accommodation and a customised retail offer.

Aug 25, 2026

Upload by James