MARYGROVE COLLEGE LIBRAR - May 1959 - Detroit, Michigan - Pride

Sep 29, 2026

A 1959 issue of “Pride,” published by the American College Public Relations Association, focusing on college public relations and development. It includes a featured editorial questioning how to raise funding, promoting Cumerford’s campus fund-raising support, and urges boards to prepare development plans for future years. The issue also highlights ACPRA’s research initiatives, a summer institute for newcomers in development, and discussions of ethical pressures and personal well-being in public relations work.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages24

Reading Time1 h 0 min

AccessFree to download

Articles

A policy, a study, and a plan, 5

From File 7, 8

Volunteers helped us build a PR program, 10

Recipe for a vote of confidence, 14

A neglected public relations medium, 16

Features

Headquarters highlights, 3

They will welcome you!, 12

Noted with Pride, 19

Meet your officers, 22

Announcing

Summer Institute for College Development Officers

MARYGROVE COLLEGE LIBRAR 2t明006 May 1959 DETROIT.MICHIGAN LEASE DO NOT REMOVE PRIDE published by THE AMERICAN COLLEGE PUBLIC RELATIONS ASSOCIATION # Why don't you talk to the men at Cumerfordabout raising the money? by William R.Cumerford,president,Cumerford Incorporated grams.With these programs|at Cumerford about raising thecrystallized,our executives havemoney?Cumerford Incorporated,helped raise the money to beginfund-raising,912 Baltimore Ave-them.Buildings are going up now.nue,Kansas City 5,Missouri.BA-These colleges and universitiesltimore 1-4686.Send today forwill be ready for the future.your copy of our "Brief Guide ToWill your campus be ready forFund-Raising.”There is no chargeor obligation involved.1970? Will your campus be ready for1970? If you have not yet begun yourdevelopment plans for 1970,1975and beyond,you may soon be toolate,for tomorrow is upon us. The men of Cumerford havehelped many college boards plantheir long range development pro- Why don't you talk to the men PRIDE Published ten times a year by the American College Public Relations Association,1785 Massachusetts Avenue,N.W.,Washington 6,D.C. Howard S.Curtis PresidentMarvin G.Osborn,Jr.President-electJames R.JordanPast PresidentT.IV.Van Arsdale,Jr.Secretary-treasurerW.R.BrossmanVice-president for Districtsand MembershipArthur SchaeferVice-president for Publicationsand Association ServicesLyle M.NelsonVice-president for SectionsW.Noel Johnston Executive DirectorGeorge DotyAssistant Executive Director and EditorSusan Hanna Assistant Editor ## Articles A policy,a study,and a plan,5Bernard P.Taylor Johns Hopkins'syndicated column “From File 7”,8Lynn D.Poole Volunteers helped us build a PR program,10William D.Fissinger Recipe for a vote of confidence,14Edwin S.Kyle A neglected public relations medium,16William P.Buttlcr ## Features Headquarters highlights,3They will welcome you!,12Noted with Pride,19Meet your officers,22 Illustrations:This is the season forvisits of prospective students.In ourcover picture,the admissions direc-tor of Union College shows a fam-ily about the campus.Photographs:Cover 1,John Ross Studio;p.11,John Opel;p.12,U.of BuffaloAudio-Visual Centcr,U.of Mich.News Service,Brown Photo Lab,Mich.S.U.Information Service,unknown,unknown,unknown,Ind.U.News Bureau,Mich.S.U.In-formation Service,unknown;p.22,Mich.S.U.Information Service. Annual subscriptions,$15;$5 to public and educational libraries.No discount to subscription agencies;additional subscriptions tomembers_at library rate.Second class postage paid at Wash-ington,D.C.American College Public Relations Assn.1959. Headquartershighlights Thc Unitcd States Stecl Founda- tion has recognized the efforts of ACPRA to providemore accurate and complcte rcsearch information,by agrant of $5,000 for rescarch activity.Pcnding the rcsolutionof ACPRA's tax excmption appcal,Colorado College,through our vice prcsident,W.R.Brossman,will acccptthe gift.This is another step in thc Association's programto provide more and better services to highcr education.We are gratcful to U.S.Steel Foundation and to W.Homer Turner,Executive Director. The announcemcnt of our summer institute for new-comers in thc field of development(pagc 4)marks anothersignificant addition to ACPRA’s program.The ten-day ses-sion at Chatham College is a logical cxtension of the work-shop program of the Development Section,and comes inanswcr to an ovcrwhelming demand for intensive trainingfor newcomers in the ficld.Thc institute faculty is workingto insure that each participant will receive enough practicalinformation to enable him to return to his campus withidcas and plans of procedure adapted to the needs of hisparticular institution. On the basis of this summer's training activity we hopeto determine ACPRA's future role in the provision of sum-mer workshop programs in all phases of public relations anddevelopment work. As our ficld matures the pressures we endurc,the ethic

FAQs

What is the main funding-related message in the issue?

The issue urges college leaders to talk to the men at Cumerford about raising money and emphasizes the importance of beginning development plans on time for future years.

What ACPRA activities are highlighted in the headquarters section?

It describes recognition by the United States Steel Foundation for ACPRA research support and announces further institute and workshop training efforts for newcomers in development.

Who is the summer institute for and what is its purpose?

The institute is for college development officers, especially relative newcomers, and is designed to provide practical training, enabling participants to return with ideas and procedures tailored to their institutions.

Sep 29, 2026

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