MARKET ANALYSIS AND FURNITURE STYLE TRENDS - Address - Delivered at the First Annual Southern Manufacturers' Sales Conference - Atlanta, Ga., November 22, 1928

Sep 21, 2026

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Market Analysis and Furniture Style Trends presents Hugh A. Murrill, Jr.’s address discussing how prosperity and higher living standards are reshaping American consumers’ purchasing habits. The foreword frames the conference in Atlanta on November 22, 1928 and describes collective efforts by Southern manufacturers to adjust sales policies and machinery to meet evolving demand. The address analyzes parallels between furniture and textile industry challenges, argues the South’s advantages in production, and highlights the need to better design and sell merchandise rather than focusing only on efficient manufacturing.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages16

Reading Time40 min

AccessFree to download

COLUMBIA UNIVERSITY LIBRARIES PRESERVATION DIVISION

RESTRICTIONS ON USE

FOREWORD

MARKET ANALYSIS ANDFURNITURE STYLE TRENDS

MASTERNEGATIVENO.95-82446-10 # COPYRIGHT STATEMENT The copyright law of the United States (Title 17,United States Code)governs the making of photocopies or other reproductions of copyrightedmaterials including foreign works under certain conditions.In addition,the United States extends protection to foreign works by means ofvarious international conventions,bilateral agreements,andproclamations. Under certain conditions specified in the law,libraries and archives areauthorized to furnish a photocopy or other reproduction.One of thesespecified conditions is that the photocopy or reproduction is not to be"used for any purpose other than private study,scholarship,or research."If a user makes a request for,or later uses,a photocopy or reproductionfor purposes in excess of "fair use,"that user may be liable for copyrightinfringement. The Columbia University Libraries reserve the right to refuse to accept acopying order if,in its judgement,fulfillment of the order would involveviolation of the copyright law. Author: Murrill,Hugh A.,Jr. Title:Market analysis andfurniture style trendsPlace:New YorkDate:[1928] # COLUMBIA UNIVERSITY LIBRARIESPRESERVATION DIVISION BIBLIOGRAPHIC MICROFORM TARGET ORIGINAL MATERIAL AS FILMED-EXISTING BIBLIOGRAPHIC RECORD BUSINE55 256.l LM96 Murrill,Hugh Ajr. llarket analysis and furniture style trendsaddress by Hugh A.Murrill,jr. …delivered atthe first annual Southern manufacturers'sale₃conference,Atlanta,Ga.,November 22,1928 .·New York,Policyholders service bureau,lMetropol-itan life insurance conpany r192818 p. 23 cm (Addresses made at the firstSouthern sales conference,no.8) ## RESTRICTIONS ON USE: TECHNICAL MICROFORM DATA REDUCTION BATIO: 12IMAGE PLACEMENT:IA A) FILM SIZE: 5m IB IIB DATE FILMED: 4|3|95INITIALS: W TBACKING\#: sHoS733 FILMED BY PRESERVATION RESOURCES,BETHLEHEM,PA. 1234567890 25 mm ABCDEFGHLJKLMNOPORSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 2.0 mm 2u彭3o0 1.5 mm abcdefghijklmnodqrstuvWXyZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 4.5 mm ABCDEFGHIJKLMNOPQRSiU从 200mm EEEFE EFEEE E hus h Murrill,J MretAnalysisnd Future SstyleTrends Columbia (Hnibersitp in the Citp of etoDork LIBRARY School of Business # MARKET ANALYSIS ANDFURNITURE STYLE TRENDS LIBRARY SCHQOI (蜂+BUSINESS Address by HUGH A.MURRILL,JR.Editor,Southern Furniture Journal Delivered at the FIRST ANNUAL SOUTHERN MANUFACTURERS’SALES CONFERENCE Atlanta,Ga.—November 22,1928 | — Sponsored by——
Атьаnта Мевснanтs'амь Maмuрaстовеns" Assoсіатіом
Соттом Мамирастивеrs' Assoсатюм ор Сеовсп
GEORGIA MANUFACTURERS'ASSOCIATION
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Боитнекм Рпрмгтиее Мампнастивевз! Аесостаттом
Sоитневм Sазн. Dоорамр Мплмоек Мампрастпрнре!
AssoCIATION
in cooperation with the
Метвороuтам lrб lnsurамсе Сомраму | | --- | Published byPoLICYHOLDERS SERVICE BUREAUMETROPOLITAN LIFE INSURANCE COMPANYHOME OFFICE—NEW YORKPacific Coast Head Ofice—San FranciscoBritish Isles Head Ofice—LondonCanadian Head Ofice—Ottawa # FOREWORD ITH the advent of present-day prosperity andhigher standards of living,there have beennotable changes in the buying habits of American con-sumers.As a result,many manufacturers have foundit necessary to readjust their sales policies and ma-chinery for the purpose of stimulating sales. "How can these readjustments in sales methodsbe successfully accomplished?”was the question dis-cussed at the First Southern Manufacturers SalesConference,held in Atlanta on November 22,1928.At the end of this first collective effort of Southernmanufacturers to take stock of the progressive salespractices,a resolution was unanimously adopted com-mending the conferen

FAQs

What problem does the foreword identify for American manufacturers in 1928?

The foreword explains that changing prosperity and higher living standards have altered consumer buying habits, forcing manufacturers to readjust their sales policies and machinery to stimulate sales.

What is the purpose of the First Southern Manufacturers Sales Conference mentioned in the text?

The conference aims to discuss successful readjustments in sales methods and, through a resolution, to organize a Southern Sales Institute to help business men tune their sales machinery to consumer demand.

What major conclusion does Hugh A. Murrill, Jr. present about the South’s role?

Murrill concludes that the South will become the future manufacturing section of the country, citing advantages in climate, raw materials, labor, and power while emphasizing that design and selling need improvement.

Sep 21, 2026

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