Mapping Of Private Higher Education Strategies In Formulating Strengthening Competitiveness With Swot Analysis Approach - Strents, Weakness, Opportunities, Threats

Sep 10, 2026

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Competitiveness of private tertiary institutions is framed as the delivery of higher-education services to the public with superior quality, strong competitiveness, and the ability to satisfy stakeholder expectations. Private universities are required to successfully implement the tridharma through teaching, research, and community service, raising community living standards. SWOT analysis is positioned as a systematic study of strengths, weaknesses, opportunities, and threats to craft organizational strategies and evaluate outputs and tridharma services against competitors.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages13

Reading Time33 min

AccessFree to download

Abstract

Introduction

Discussion

Strategy Mapping

Private Higher Education (PTS) in Strengthening Competitiveness

Mapping Of Private Higher Education Strategies In Formulating Strengthening Competitiveness With Swot Analysis Approach (Strents, Weakness, Opportunities, Threats) Kafrawi STAI Auliaurrasyidin Tembilahan – Riau Fahrina Yustiasari Liriwati STAI Auliaurrasyidin Tembilahan – Riau M. Ilyas STAI Auliaurrasyidin Tembilahan – Riau Abdul Syahid STAI Auliaurrasyidin Tembilahan – Riau Mulyadi STAI Auliaurrasyidin Tembilahan – Riau [E-mail](E-mailfahrina.yustiasari@stai-tbh.ac.id)[fahrina.yustiasari@stai-tbh.ac.id](E-mailfahrina.yustiasari@stai-tbh.ac.id) Abstract The competitiveness of private tertiary institutions is interpreted as the provision of higher education services for the community (public) that are of superior quality, competitive and able to satisfy all stakeholders. The competitiveness of Higher Education is sexy and interesting to be studied, because this unit plays an important role in producing professional Human Resources to enter the world of work. At the same time, universities must be successful in implementing the tridharma of Private Higher Education in the form of teaching, research, and community service. So that the community really enjoys the existence of these tertiary institutions to raise the standard of living of the community. The competitiveness of private tertiary institutions provides a moral message that strength creates excellence, or there is a difference based on production quality, the tridharma services of tertiary institutions must be the best. The meaning of power must be interpreted by State Universities and Private Universities in order to make the resources owned superior to other Universities in certain aspects. SWOT analysis (Strength, Weakness, 290 IJEVSS, Volume 01 Issue 01, 2022 Copyright at authors some right reserved this work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License Opportunity, Threats) is a process of identifying or in-depth study of various factors systematically to formulate various organizational strategies, for example universities in maximizing strengthsand opportunities, as well as minimizing weaknesses and threats (threats) that may occur and be faced by the various work units within it in order to evaluate the various output products produced and the tridharma services provided as well as by competitors of similar tertiary institutions. Keywords: Competitiveness, Private Higher Education, SWOT INTRODUCTION InIn the midst of the problem of disparities in the quality of education faced by our nation, of course there are many doubts about the readiness of educational institutions to face global competition. This is quite a big homework for educational institutions, especially the government to realize the amendments to the 1945 Constitution concerning the intellectual life of the nation.(Ahmad Syukri, 2020) . In this regard, efforts to implement programs to improve education quality and competitiveness in order to realize and realize goals that have been well designed and conceptualized by an educational institution. Of course, these efforts are inseparable from various kinds of problems and problems that can confront at any time, both from within and from outside the institution. To analyze more deeply about the strengths, weaknesses, opportunities and threats for an institution, a manager must be able to identify internal and external factors that can influence it. (Nur, Irawan, 2017) Improving the competitiveness of tertiary institutions, especially private tertiary institutions, with all the resources they have so that they have comparative and competitive advantages with their competitors. Implemented strategic policiesbecause there are some lecturers who have not contributed significantly to achieving the goals of Private Higher Education (PTS) to produce quality alumni through the process of education and teaching, producing goods and services in the form of research, community servic

FAQs

How is competitiveness of private tertiary institutions interpreted in the article?

It is interpreted as providing higher education services to the community with superior quality, competitiveness, and stakeholder satisfaction.

Why is SWOT analysis used to formulate competitiveness strategies?

SWOT is used as a systematic in-depth process to identify strengths, weaknesses, opportunities, and threats so strategies can be formulated and outputs evaluated against competitors.

What tridharma responsibilities must private universities implement?

Private universities must implement tridharma through teaching, research, and community service to improve living standards and community dignity.

Sep 10, 2026

Uploaded by Gelato