LOCAL PATTERNS IN THE CONTEXT OF INTERCULTURAL INTERACTION - IN THE FASHION SYSTEM - Abstract

Aug 26, 2026

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Every society forms a visual identity by embedding established cultural values into everyday objects, and local patterns are increasingly treated as key media for cultural exchange through clothing fashion. Hybrid styles emerge when local motifs combine with designs from other cultures and with city-culture silhouettes. Such mixtures can blur intercultural boundaries, reducing the sense of belonging. The study compares widely used local patterns selected from geographic, belief, and tradition-based cultural characteristics, using books, style magazines, newspapers, museum sources, and contemporary online fashion archives, including Vogue.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages19

Reading Time48 min

AccessFree to download

Abstract

Interculturalism in Contemporary Fashion System

Local patterns and cultural exchange

Hybrid styles and identity/belonging

LOCAL PATTERNS IN THE CONTEXT OF INTERCULTURAL INTERACTION IN THE FASHION SYSTEM* Irmak BAYBURTLU** Gülay KAYGUSUZ*** Abstract Every society with certain cultural values established their visual identity and reflected it in the objects they use daily. Nowadays, these patterns are considered to play a vital role in the cultural exchange of societies within the presentation of the local patterns on clothing fashion through designers and brands. Hybrid styles have emerged with the said patterns in combination of both patterns belonging to other cultures and the silhouettes belonging to city culture. It has been observed that the hybrid styles which are composed of the mixture of factors belong to these different cultures that prevalent through fashion system, blur the intercultural boundaries eliminating the sense of belonging. Mostly used local patterns of various cultures selected by prominently featured and the patterns have been selected from those who have general characteristics of cultures fed by geography, beliefs and traditions; some original sources and reflections of designers who stand out in contemporary fashion were compared. Printed publications such as books and style magazines (especially Vogue magazine, since it has a wide design archive), newspapers, museums and contemporary designs on the internet were used to obtain research findings. In general, it has been seen that in the local patterns used in today’s fashion system, original cultural codes are interpreted in contemporary styles. Within this context, this study can be seen as a study aiming at drawing attention to the aspect that local visual elements reflected in fashion by designers affect the social belonging sense by creating a multi-cultural plane and, on the other hand, as a study on the reasons of the misidentification of the clothing culture in modern societies. Keywords: Interculturalism, Local Patterns, Fashion, Hybrid Styles. * This article is derived from the paper entitled “Interculturalism in the Context of Reflections of Local Patterns on Fashion”presented at the International Art and Design Congress organized by the Faculty ofFine Arts ofDokuz Eylül University on 19-21 October 2016. ** Asst. Prof., Istanbul Commerce University, Architecture and Design Faculty, Textile and Fashion Design Department, [ibayburtlu@ticaret.edu.tr](ibayburtlu@ticaret.edu.tr) *** Lecturer, Istanbul Commerce University, Architecture and Design Faculty, Textile and Fashion Design Department, [gkaygusuz@ticaret.edu.tr](gkaygusuz@ticaret.edu.tr) Local Patterns In The Context Of Intercultural Interaction In The Fashion System 1 MODASİSTEMİNDEKÜLTÜRLERARASIETKİLEŞİMBAĞLAMINDA YEREL DESENLER Özet Belirli kültürel değerlere sahip olan her toplum kendi görsel kimliğini ortaya koyarak bunu günlükyaşamında kullandığı objelere yansıtmıştır. Günümüzde yerel desenlerin tasarımcı ve markalartarafından giysi modasına yansıtılması ile bu desenlerin, toplumların kültür alışverişinde önemli birrol üstlenmekte olduğu düşünülmektedir. Söz konusu desenlerin hem diğer kültürlere ait desenlerlehem de kent kültürüne ait siluetlerle birleşmesiyle melez tarzlar belirmiştir. Moda sisteminin eliyle yaygınlaşan bu farklı kültürlere ait unsurların karışmasıyla oluşan melez tarzların, aidiyet bilincinide yok ederek kültürlerarası sınırları bulanıklaştırdığı gözlemlenmektedir. Konuda giyimmodasında sıklıkla kullanılan ve çeşitli kültürlere ait yerel desenlerin; özgün kaynakları ve çağdaş moda içerisinde öne çıkan tasarımcı-markalara ait çalışmalarda yer almış yansımaları karşılaştırılmıştır. Araştırma bulgularının elde edilmesinde, kitap, dergi gibi basılı yayınların yanı sıra internet ortamında geniş bir arşive sahip olan Vogue resmi sitesinde yer alan çağdaş giysitasarımları ve ayrıca çeşitli müzelerin resmi internet sayfalarından yararlanılmıştır. Genel olarak özgün kültürel kodlara sahip yerel desenlerin; başka desen ve unsurlarla karıştırılarak sentez y

FAQs

How do local patterns contribute to cultural exchange in fashion systems?

Local patterns reflect societies’ visual identities and cultural values, and when designers and brands present them in clothing fashion, they function as vehicles for cultural exchange.

What makes hybrid styles form in the fashion system?

Hybrid styles arise when local motifs combine with patterns from other cultures and with silhouettes associated with city culture, producing mixed visual languages.

Why can hybrid styles blur intercultural boundaries?

The mixture of factors from different cultures that spreads through the fashion system can weaken clear cultural reference points, eliminating a strong sense of belonging.

Aug 26, 2026

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