Guerrilla Marketing for Consultants Breakthrough Tactics for Winning Profitable Clients

Jul 14, 2026

Upload by Miles

Focuses on guerrilla marketing strategies tailored for consultants, covering how to build a marketing plan, develop a client-centered web presence, use publicity and advertising effectively, and create persuasive speeches, proposals, pricing approaches, and post-sale selling practices. Compiles actionable tactics across planning, promotion, and client acquisition to help consultants win profitable clients.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages305

Reading Time12 h 49 min

GUERRILLA MARKETING FOR CONSULTANTS Breakthrough Tactics for Winning Profitable Clients JAY CONRAD LEVINSON MICHAEL W. McLAUGHLIN JOHN WILEY & SONS, INC. Copyright © 2005 by Jay Conrad Levinson and Michael W. McLaughlin. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923,(978) 750-8400, fax (978) 646-8600, [or on the web at www.copyright.com. Requests](or on the web at www.copyright.com. Requests) to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030,(201) 748-6011, fax (201) 748-6008. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents ofthis book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. The publisher is not engaged in rendering professional services, and you should consult a professional where appropriate. Neither the publisher nor authorshall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, [visit our web site at www.wiley.com](visit our web site at www.wiley.com). Library of Congress Cataloging-in-Publication Data: Levinson, Jay Conrad. Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients / Jay Conrad Levinson and Michael W. McLaughlin. [p. cm](p. cm). Includes bibliographical references and index. ISBN 0-471-61873-X (pbk.) 1. Marketing. 2. Consultants—Marketing. 3. Professions—Marketing. 4. Business consultants. I. McLaughlin, Michael W., 1955– II. Title. HF5415 .L4762 2004 001′.068′8—dc22 2004042253 Printed in the United Stat

Jul 14, 2026

Upload by Miles